southeastern wisconsin

SOUTHEASTERN WISCONSIN
Professional Photographers Assn.
DISH TO PASS SHOOTOUT
June 4, 2012
Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE FROM THE PRESIDENT
ANNOUNCEMENTS
June Birthdays
3rd
AUGUST Birthdays
Tegan Olness
3rd
12th
14th
20th
24th
31st
JuLY Birthdays
3rd
24th
24th
Troxel Green
Sue Wolter
Dan Berres
Nancy Jenkins
Cliff Carroll
Dennis Behnke
Marilyn Wick
Diane Bentfield
Fuzzy Duenkel
REMINDER
Don't forget about the SEWPPA Forum and Facebook
pages. They are great resources for our community
and members.
www.sewppa.org/forum
www.facebook.com/sewppa
If your birthday is not listed, please send it to the newsletter editor
and you will be on next year’s list!
Affiliates
WELCOME NEW MEMBERS
Inside this Issue
Please welcome our newest member: Alex Garcia
A donation has been made in lieu of flowers from
SEWPPA for Gerry Milton's brother who passed away.
3
SEWPPA Board of Directors
4
A Message from the President
5
This Month’s Program
6
Schedule & Registration
7
Recap from Last Year's Shootout
8
May Business Meeting Minutes
9
The Return of Image Competition
12
Scholarship Recipient Review
13
Upcoming Events
15
Service Award Point Record
16
12 Elements of Competition Prints
17
Code of Ethics
2012-2013 SEWPPA Board of Directors
WWW.SEWPPA.ORG
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JUNE 2012
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VOLUME 35 •
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Southeastern Wisconsin Professional Photographer’s Association
BOARD OF DIRECTORS
ELECTED OFFICERS
ELECTED BOARD POSITIONS
President - Shirley Duenkel
262-338-2779
shirley@duenkel.com
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Newsletter Editor - Tegan Olness
608-438-3426
tjolness@gmail.com
Tegan Jae
5214 West Forest Home Ave. #202
Milwaukee, WI 53219
Past President - Rick Bate
414-807-0163
rbate@wi.rr.com
Rick Bate Photography
1483 Country Road C
Grafton, WI 53024
Reservations Chairperson - Jim
Schoonover
414-445-2220
jim.s@carrollstudios.com
Carroll Studios Inc.
6654 W. Lisbon Ave.
Milwaukee, WI 53210
Vice President - Diane Bentfield
262-483-0610
dbentfield@nconnect.net
Bentfield Photography
4491 Ridge Road
Kewaskum, WI 53040
Secretary- Rick Bate
414-807-0163
rbate@wi.rr.com
Rick Bate Photography
1483 Country Road C
Grafton, WI 53024
Webmaster - Michael Sohns
262-443-0513
msohns@charter.net
Pictures at an Exhibition
PO Box 831
Oconomowoc, WI 53066
APPOINTED BOARD POSITIONS
Vendor Liason - Troxel Green
262-951-0534
troxelgreen@gmail.com
Burrell Colour Imaging
1311 Merrillville Road
Crown Point, IN 46307
Membership Chairperson - Alan
Goodstone
414-425-6662
alan@goodstonephoto.com
Goodstone Photography
11860 West Rawson Avenue
Franklin, WI 53132
Assistant to ICE/Print Chairperson - Tegan
Olness
608-438-3426
tjolness@gmail.com
Tegan Jae
5214 West Forest Home Ave. #202
Milwaukee, WI 53219
ICE/Print Chairperson - Jim
Schoonover
414-445-2220
jim.s@carrollstudios.com
Carroll Studios Inc.
6654 W. Lisbon Ave.
Milwaukee, WI 53210
Treasurer - Diane Bentfield
262-483-0610
dbentfield@nconnect.net
Bentfield Photography
4491 Ridge Road
Kewaskum, WI 53040
Program Chairperson - Fuzzy Duenkel
262-338-2779
fuzzy@duenkel.com
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
Marketing Chairperson - Lori Kenney
262-268-7764
lmkenney@wi.rr.com
Firefly Portrait Art
1212 13th Avenue
Grafton, WI 53024
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Assistant to Reservations Chair - Nancy
Jenkins
262-968-4699
jenkinsphotography@yahoo.com
Jenkins Photography
W304 S1719 Brandybrook Road
Waukesha, WI 53188
WPPA Regional Representative - Shirley
Duenkel
262-338-2779
shirley@duenkel.com
Duenkel Portrait Art
2958 Sportsman Lane
West Bend, WI 53090
NUMBER 2
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE FROM THE PRESIDENT
Shirley Duenkel, President
Hello SEWPPA Members,
With my first Board meeting as President under my belt, it's time to plan for our June 4th "Dish To Pass" meeting at Babonni's
Photography in Pewaukee.
We truly appreciate Wayde Peronto for allowing us to use his studio grounds. There are numerous outside areas to utilize, and
with shooting starting in the afternoon and continuing until dusk, there will be many opportunities to photograph in various
lighting conditions.
Please plan to attend this hands on shooting event with mentors available to help and guide you with a variety of posing and
lighting techniques. What a great way to get pumped and motivated for the upcoming, busy, summer season.
For those of you who attended the May meeting with Art Miller...thank you! I'm sure you learned not only technical information
but inspiration as well.
I look forward to seeing all of you on June 4th. And bring a friend (or two) to join in the fun!
Happy Spring!
Shirley Duenkel
President
NOTICE TO MEMBERS
Please email the newsletter editor, Tegan Olness, (tjolness@gmail.com) any PPA awards won or earned from
the upcoming PPA judging; or image files from prints that may have won awards or merited at PPA judging.
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
THIS
MONTH’S
FROM
PROGRAM
THE PRESIDENT
DISH TO PASS SHOOTOUT
June 4, 2012
Bring Your Camera!
This is a live shootout. The purpose is to learn by doing… with the aid of the mentors.
Bring Food!
Everyone attending will need to bring a dish to pass. The main course and drinks will be
provided. Food sign-up on the SEWPPA website upon registration. Note: If your dish
needs to be chilled YOU must bring a cooler.
Bring a Folding Chair (to sit while you eat)
We need 7-14 models
(No models we’ve used in the past… we want new models each year!)
We want someone others would WANT to photograph. In other words, ask your most
attractive subject to be a model for a day. We’ll have all NEW models for this year! To register your model, contact Fuzzy Duenkel. fuzzy@duenkel.com (262)338-2779
Note: Although we may think our kids, grandkids, pets, are cute… try to be objective and
ask yourself if others TRULY would want to photograph them. So, I would suggest avoiding
the temptation to bring a relative just because they are easy to get!
We’ll need a “high school-ish” senior girl and senior guy, child, couple and family.
(No pets.) Whomever you bring as your model, this will be a long event. We want there to
be a good selection of subject types, but just be sure that your model will be able to handle
the ordeal!
What Clothes Should the Model Bring?
Bring pretty, fun, and interesting clothing! Models must bring a selection of outfits so that
we have choices. If you’re not sure what to wear, call Fuzzy.
There WILL be Mentors
We’ll have master photographers who’ll be stationed at different locations sharing what they
know on a particular style of lighting.
Jon Allyn - Ambient Light Control
Dan Frievalt - Outdoor “studio strobe”
Mary Gueller - Ambient Light Control
Tad Meddauh - Outdoor “studio strobe”
Pierre Stevenson - TTL flash
Fuzzy Duenkel - LED lighting
Jim Schoonover - TTL flash
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Southeastern Wisconsin Professional Photographer’s Association
SCHEDULE & REGISTRATION
dish to pass shootout
june 4, 2012 2:00 p.m. - DARK
Location: Babboni Photography
21185 Gumina Road Brookfield, WI 53072
262-649-3020 capturinglife@babbonis.com
Agenda
12:00 - 2:00
Board Meeting/Set-up
2:00
Registration/Orientation with shooting to follow
5:00 - 6:00
Dinner at Babboni's
6:00 - Dark
Shooting continued
Registration DEADLINE MAY 31st
Meeting Cost (includes meal): $39.99 Members/$69.99 Non-Members
Add $10.00 after May 31st or at the door (with no guarantee of a meal)
Register online at www.sewppa.org (credit cards will only be accepted online). If paying by check please use this form and make
checks payable to SEWPPA. Please send checks and registration forms by the deadline directly to Jim Schoonover at
6654 W. Lisbon Ave., Milwaukee, WI 53210. Questions: Jim Schoonover at 414-445-2220 or jim.s@carrollstudios.com.
Reminder: Guests can attend SEWPPA meetings once at half price of the non-member fee as an introduction to joining.
Guest registration must be made directly with the Reservations Chair.
Registration form
Name ________________________________________
Additional non-members attending __________________
Studio ________________________________________
______________________________________________
E-mail ________________________________________
______________________________________________
Address _______________________________________
______________________________________________
Additional members attending ______________________
Total Number attending ___________
Total Amount Due _______________
______________________________________________
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Southeastern Wisconsin Professional Photographer’s Association
RECAP FROM LAST YEAR'S SHOOTOUT
take a look at our photographers in action
at last YEAR'S event at the wedding gardens in
allenton, wi.
Thank you to everyone who participated in last year's
Live Model Shoot. We received over 600 images from our
photographers. It was a very educational experience, both in
photography technique and group collaboration.
Here's what our Facebook friends had to say:
“Thank you for putting on a wonderful photo shoot today. This
is the kind of group that challenges and inspires my creativity
and further understanding of the science of light."
“Great event today at the SEWPPA "Dish-to-Pass"! For those
who made it; thanks for making it such a successful event!
Photographers; models; mentors and everyone else!!! For those
who did not make it; we missed you!!! Next year will not come
soon enough!”
"It was a wonderful event indeed. The models and mentors
were outstanding and I'm so glad that I was able to participate
as a photographer!”
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Southeastern Wisconsin Professional Photographer’s Association
MAY BUSINESS MEETING MINUTES
Rick Bate, Secretary
The meeting was called to order by President Shirley Duenkel at 12:55 pm.
Minutes
The April Minutes were approved
Treasurer Report: Diane Bentfield
We have approximately $10,500 in the bank.
Program Report: Fuzzy Duenkel
Next meeting is the June dish to pass on June 4, 2012 at Wayde Peronto’s studio in Brookfield. The event will be starting at 2:00
pm and run later to take advantage of better light instead of doing it over the noon hour. Dinner will be at approximately 5:00
pm. and the program will go into the evening. There will be two mentors per topic and we will schedule shuffling times so that
everyone gets a chance to learn a variety of techniques.
Marketing Report: Lori Kenney
There will be a marketing meeting at Firefly Photography on Monday, May 21 at 9:00 am. All interested members are invited. The
topic is a brainstorming session to get more members which, at this time, hovers around 50.
Print Competition: Jim Schoonover
Each print will be discussed by the judges immediately after it is judged. We will continue to fine tune the process going forward.
Webmaster Report: Mike Sohns
The website will be shut down after the June meeting for reconstruction. We will keep in contact through emails and Constant
Contact.
Regional Representative: Shirley Duenkel
There is a meeting coming up. There will be a report after the meeting.
Correspondence:
Amy Gaerthofner sent a thank you note for our hospitality during her program in April
The meeting was adjourned at 1:11 pm
WWW.SEWPPA.ORG
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
THE
RETURNFROM
OF IMAGE
THE PRESIDENT
COMPETITION
Jim Schoonover, ICE/Print Chairperson
There were 22 images entered at last month's competition. 8 of these images received a score of 80 or higher and blue ribbons,
while the other 14 received red ribbons. Mike Sohns received Print of the Month with his 81 scoring image entitled "Sphere With
Ovoids".
This was the first judging of projected digital images and it was well received. Based on the PPA calibration guidelines of a white
point or brightness of 120 on a monitor, many of the images appeared too light on the screen. A lot of the entrants were surprised
at that because their images were much darker on their monitors at their studios. That’s probably because most normal calibrations for our labs making prints have a much lower brightness calibration, somewhere in the mid 90’s. We need to set a “digital
competition” calibration for our monitors of a brightness of 120 in addition to the darker calibration we use daily for evaluating
images we send to the labs.
The next competition will be at our September meeting. More details to follow.
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Southeastern Wisconsin Professional Photographer’s Association
THE RETURN OF IMAGE COMPETITION
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Southeastern Wisconsin Professional Photographer’s Association
SCHOLARSHIP RECIPIENT REVIEW
Tegan Olness, Newsletter Editor and 2011 Scholarship Recipient
Thank you to SEWPPA and the Silent Auction/Bake Sale for
presenting me with a scholarship to further my education. I
was able to attend the nLightn Tour in Milwaukee a few weeks
ago thanks to the scholarship. The two-day event was hosted
by Pierre Stephenson, Michael Mowbray and Dan Frievalt.
The first day was very instructive with each mentor presenting tips, tricks and information about their style and business.
Pierre was the first to present and discussed techniques for
photographing subjects in low light without flash, best practices for using ambient light, and using LED lights. He also
went over his thought process for every shot and showed us the
minimal amount of gear he brings to a wedding.
Michael was up next and went into great detail on speedlights
and how to get the most out of them. He spoke about achieving
portrait lighting in every shot and using high-speed sync to
kill the sun.
Dan was the last to speak and presented information on his
version of off-camera flash, his thought process and tips to
add variety to a series of images. He also presented a few video
clips that were very entertaining.
All of the hosts were very open about their information and
willing to answer any questions that were asked.
The second day was hands-on shooting with each mentor. We
broke up into three groups and rotated with each mentor. My
group only had five people, which was a perfect size for this
type of training.
My group started with Pierre and tried to find darkness at
lunch time for him to show us his low-light techniques. In my
opinion, Pierre was the best instructor of the three. He made
sure that my group understood everything and that we were
able to try out techniques that he uses daily. There were five
or six of us photographing at once, but my group was able to
pause and take turns very well.
The next mentor that we worked with was Dan and off-camera
flash. We took turns trying his off-camera flash technique.
We also experimented with natural light and reflectors. Dan
provided less instruction and struggled a bit more with the
lighting than the other two, so we spent more time working
with natural light and figuring things out.
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The final mentor was Michael and my group wanted to test
out his high-speed sync. This was hard to do since it was late
and we had very little sun to work with. It was also hard since
only one person could be photographing at a time. I was able
to get two shots from the entire time that I was working with
Michael. I think one or two people in the group did not get a
chance to photograph anything. Michael had a few ideas of
things that he wanted to photograph and took control most of
the time. This was a different approach and he explained his
techniques and setup very well, but it would have been nice for
us to practice these techniques. It was also getting colder and
later, so this session was cut short. I would have liked more
time to work with Michael since he has a strong background
and understanding in off-camera flash.
Overall this was a great experience and very educational. I
would change at least two things before they offer this program
again. The first thing that I would change is the agenda to better fit the needs of the group and the day. The second thing that
I would change is working with the models. Each of the groups
had two or more models, so many of them sat around waiting
to be photographed. This was the first time this program was
offered and may account for some of the negative things. It
was also quite cold and windy, so a million thanks to all of the
models who braved the weather in summer clothes.
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Southeastern Wisconsin Professional Photographer’s Association
UPCOMING EVENTS
SEWPPA Events
PPA
www.sewppa.org
June 4 , 2012 www.ppa.com
Bring a Dish to Pass
SCPA
4 2 1 D A YT O N ST R E ET
W AT E RT OW N, W I 5 3 0 9 4
www.southcentralppa.com
Indianhead
One Day Chop Service
Length Moulding
Readymade & Joined Frames
Framing Supplies
Matboard & Foam Board
www.indianheadphotographers.org
FVPPA
www.fvppa.com
WPPA
Phone: 1.800.873.3300/920.261.8857
Fax: 1.800.871.4771/920.261.4771
Website: evaldmoulding.com
E-mail: evaldmoulding@evaldmoulding.com
www.wppa-online.org
October 21-22, 2012
Fall Convention
WWW.SEWPPA.ORG
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It begins with a simple upload,
and becomes something amazing.
Different by design.
Everybody sells Print Wraps but not everybody takes the time and care that we do
to make ours exceptional:
• Theemulsionisactuallypeeledfromthephotographicpaper.
• Wethenheatmountthephotodirectlytothecanvas.Why?
Tobringoutthebeautyandtextureofthecanvas.
• Guaranteednottoripple,warporsag...ever.
So put us to the test.
SeehowBurrellImaginghasmadeourPrintWrapstheindustrystandard.
Westandbehindallofourphotographicandpressproductswithalifetime
guaranteeandIfyouthinkourwrapsaregreat,youshouldseeourotherproducts.
800 348 8732
www.burrellimaging.com
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This form can still be
filled out and submitted
to diane bentfield to
count towards next
year's awards.
WWW.SEWPPA.ORG
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service points.tif
NUMBER 2
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Southeastern Wisconsin Professional Photographer’s Association
A MESSAGE
12
ELEMENTS
FROM
OF ATHE
COMPETITION
PRESIDENTPRINT
1
Impact is the sense one gets upon viewing an image for the first time. Compelling images evoke laughter, sadness,
anger, pride, wonder or another intense emotion.
2
Creativity is the external expression of the imagination of the maker by using the medium to convey an idea,
message or thought.
3
Style is defined in a number of ways as it applies to a creative image. It might be defined by a specific genre or simply
be recognizable as the characteristics of how a specific artist applies light to a subject. It can impact an image in a positive manner when the subject matter and the style are appropriate for each other, or it can have a negative effect when
they are at odds.
4
Composition is important to the design of an image, bringing all of the visual elements together in concert
to express the purpose of the image. Proper composition holds the viewer in the image and prompts the viewer to
look where the creator intends. Effective composition can be pleasing or disturbing, depending on the intent of the
image maker.
5
Print Presentation affects an image by giving it a finished look. The mats and borders used should support
and enhance the image, not distract from it.
6
Center of Interest is the point or points on the image where the maker wants the viewer to stop as they
view the image. There can be primary and secondary centers of interest. Occasionally there will be no specific center of
interest, when the entire scene collectively serves as the center of interest.
7
Lighting — the use and control of light-refers to how dimension, shape and roundness are defined in an image.
Whether the light applied to an image is man-made or natural, proper use of it should enhance an image.
8
Subject Matter should always be appropriate to the story being told in an image.
9
Color Balance supplies harmony to an image. An image in which the tones work together, effectively supporting the image, can enhance its emotional appeal. Color balance is not always harmonious and can be used to evoke
diverse feelings for effect.
10
Technical excellence is the print quality of the image itself as it is presented for viewing. Sharpness,
exposure, printing, mounting and correct color all speak to the qualities of the physical print.
11
Technique is the approach used to create the image. Printing, lighting, posing, film choice, paper selection and
more are part of the technique applied to an image.
12
Story Telling refers to the image’s ability to evoke imagination. One beautiful thing about art is that each
viewer might collect his own message or read her own story in an image.
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Southeastern Wisconsin Professional Photographer’s Association
CODE OF ETHICS
A
Endeavor to maintain a dignity of manner in his/her behavior, appearance, the photographic Presentation of his/her
services, and in all other forms of public contact.
B
Observe the highest standard of honesty in all his/her transactions, and at all times avoid the use of unfair competitive
practices as determined by any court of competent jurisdiction, Federal and State anti-trust laws, and related statutes.
C
At all times endeavor to produce photographs of a quality equal or superior to the samples he/ she displays, to apply
his/her best efforts towards providing the best possible photographic service, and to play his/her part in raising the
general standard of photographic craftsmanship.
D
Show a friendly spirit of cooperation to his/her fellow professional image makers, and assist them and encourage them
to achieve and maintain the highest standards of quality.
E
Recognize the authority of SEWPPA Officers and Board of Directors in all matters relating to the interpretation of this
Constitution and Bylaws.
F
The membership of any person who repudiates or violates the Code of Ethics, as found in Section 2.1 of the
Constitution, may be terminated from membership in accordance with the rules of SEWPPA.
2.2
Competition
No member of SEWPPA shall enter into any agreement having the objective of restraining trade, limiting production or
competition, regulating prices, or distributing business of another member.
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