View PDF - Postmedia Integrated Advertising

Transcription

View PDF - Postmedia Integrated Advertising
MEET THE
NEW MONTREAL
GAZETTE
2016 MEDIA KIT
MONTREALGAZETTE.COM
2016 MEDIA KIT
MONTREALGAZETTE.COM
REIMAGINE YOUR NEWS
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
fully reimagined news media brand —the new Montreal Gazette.
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of news media products
that speak to our different audiences in new ways.
Storytelling
For 236 years the Montreal Gazette has focused on local news and local audiences. With this
revolutionary redesign the Montreal Gazette continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Montreal Gazette
is customizing the storytelling experience for audiences by platform.
Product Development
Postmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the new Montreal Gazette with elegant
and engaging print, web, smartphone and tablet products.
3
A BOLD TRANSFORMATION
With a bold transformation and a complete reimagining of news media, the Montreal Gazette has
changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Montreal Gazette’s content reaches half-a-million Montrealers each week. For 236 years the
Montreal Gazette has been Montreal’s choice for news and information, keeping readers informed
with in-depth analysis and context. With revitalized products across all four platforms, readers will
engage with stories differently, on different platforms, at different times throughout the day.
Conceptual Redesign
The Montreal Gazette’s redesigned masthead combines a
contemporary version of the nameplate with an abstract
representation of the Montreal island and its surroundings.
Rendered in shades of blue, reflecting the iconic St. Lawrence River
and referencing Quebec’s provincial colours, the new masthead
reinforces our connection to the city and unifies our print,
web, smartphone and tablet platforms.
2016 MEDIA KIT
MONTREALGAZETTE.COM
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Montreal Gazette’s four-platform strategy connects readers to what they
care about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
5
2016 MEDIA KIT
MONTREALGAZETTE.COM
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Montreal Gazette is their daily briefing on the happenings in the city and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully redesigned and easily navigated, the new Montreal Gazette newspaper provides a strong
local focus up front, with insights and analysis on the news that matters to readers.
The print is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in the National Post section. It features some of the best commentary from noted columnists including
Christie Blatchford, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
7
WEB
2016 MEDIA KIT
MONTREALGAZETTE.COM
WEB
This dynamic one-stop shop for all things news is the very hub of the
Montreal Gazette. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Montreal Gazette website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
9
2016 MEDIA KIT
MONTREALGAZETTE.COM
TABLET APP
Published 7 days a week, our Montreal Gazette tablet app features news and
information from both our print edition and website. Released in the mornings and
updated throughout the day, the tablet app features local, national and world news,
as well as articles from readers’ favourite sections such as Business, Arts and Life,
Opinion and Sports.
Primary Target Audience
HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complemented by photo galleries and videos, the Montreal Gazette tablet app
delivers a comprehensive look into the day’s top stories, available first thing in the morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified b a new icon as well as a new masthead, reflecting the new Montreal Gazette brand identity.
11
TELUS
TELUS
EJ Now
EJ Now
EJ Now
EJ Now
Tattoo queen known for ‘unplugged’
technique with 49,000 followers on
Instagram, and counting…
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
technique with 49,000 fo
Instagram, and counting
A star is born! Cappies nominee
blows a kiss to the crowd at
the Citadel Theatre.
Tattoo queen known for
‘unplugged’ technique with
49,000 followers on...
A star is born. Cap
nominee blows a k
crowd at the Citad
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonton look like in
2020? Downtown will be busier,
bigger and bolder.
What will Edmonto
in 2020? Downtow
busier, bigger and
BioWare developers hoping
new Dragon Age game proves
BioWare developers hoping
new Dragon Age game proves
BioWare develope
new Dragon Age g
a winner with the
SMARTPHONE
2016 MEDIA KIT
MONTREALGAZETTE.COM
SMARTPHONE APP
Young and on-the-go, the Montreal Gazette’s mobile audience expects their news at their fingertips. With an
emphasis on local content updated in real time, stories are crafted for the small screen with features such as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.
Primary Target Audience
HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit
the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy
consumption.
The mobile app includes a live, local news service that connects readers to the crucial information of the
day—when it happens and when they need it.
It is focused on what’s happening now in Montreal with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Montreal’s
mobile audiences with the quality and credibility readers have come to expect from the Montreal Gazette.
*The iPhone app is now enabled for the Apple Watch.
13
MODULA
AD SIZES: PRINT
2014
Take Ownership
Double Page
W21.680" x H20.500"
2014
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W21.680" x H20.500"
Take Ownership
W55.067 cm x H52.070 cm
Double Page
W
21.680"
x H20.500"
2/3
Horizontal
W55.067 cm x H52.070 cm
Double
Page
W10.340"
x H13.786"
W
26.264
cm
x
cm
W21.680" x H
H35.016
20.500"
2/3 Horizontal
TAKE OWNERSHIP
W55.067
cm x H52.070 cm
W26.264
cm x H35.016 cm
W10.340"
x H13.786"
2/3 Horizontal
In The Spotlight
W10.340" x H13.786"
Print Ad Sizing:
W26.264
In The
To create consistency across
our brands and to simplify
In The Spotlight
W20.935 cm x H36.286 cm
campaign booking we have
adopted a modular layout.
This gives our clients flexible
advertising positions and
cm x H35.016 cm
2/3 Horizontal
Spotlight
W10.340" x H13.786"
1/2+
W26.264 cm x H35.016 cm
W8.242" x H14.286"
IN THE SPOTLIGHT
1/2+
W8.242" x H14.286"
In The Spotlight
W20.935 cm x H36.286 cm
1/2+
W
8.242"
x H14.286"
1/3
Vertical
W20.935 cm x H36.286 cm
W
5.095" x H13.643"
1/2+
W12.942 cm x H34.653 cm
W
8.242"
x H14.286"
1/3
Vertical
creates a better experience
for our loyal readers.
W20.935
cm x H36.286 cm
W12.942
cm x H34.653 cm
W5.095"
Custom Ad Sizes:
Speak to your sales
Get
representative about custom
ad size opportunities.
Get
GET RESULTS
x H13.643"
1/3 Vertical
W5.095" x H13.643"
Results
W12.942 cm x H34.653 cm
1/3 Vertical
W5.095" x H13.643"
Results
W
12.942
cm x H34.653 cm
1/5
Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W4.046" x H10.214"
Get Results
W10.278 cm x H25.944 cm
1/5 Page
W
4.046"
1/8
Pagex H10.214"
W10.278 cm x H25.944 cm
W4.046"
1/5
Pagex H6.429"
W10.278 cm x H16.330 cm
W4.046" x H10.214"
1/8 Page
W10.278
cm x H25.944 cm
W10.278
cm x H16.330 cm
W10.278
cm x H10.886 cm
W10.278
cm x H10.886 cm
W10.278
cm x H7.257 cm
W4.046"
FUNDAMENTALS
2016 MEDIA KIT
MONTREALGAZETTE.COM
x H6.429"
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
1/8 Page
W4.046" x H6.429"
Fundamentals
W10.278 cm x H16.330 cm
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W4.046" x H4.286"
Fundamentals
Frequency Special
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H
2.857"
Frequency
Special
W10.278 cm x H7.257 cm
W
4.046"
Big
Box x H4.286"
W10.278 cm x H10.886 cm
W4.046" x H2.857"
Big Box
ULAR AD SIZES
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W21.680" x H10.214"
1/2 Double Page
W21.680" x H10.214"
W26.264
cm x H39.007 cm
00"
Full Page
W10.340" x H20.500"
1/2 Double Page
W
21.680"
x H10.214"
3/5
Vertical
W55.067 cm x H25.944 cm
1/2
Double
Page
W6.144"
x H20.500"
W
15.606
cm
x
H
cm
W21.680" x H52.070
3/5 Vertical 10.214"
W26.264
cm x H39.007 cm
00"
cm
86"
600"
cm
Full Page
W
10.340"
x H20.500"
2/3
Vertical
W26.264 cm x H52.070 cm
Full
Pagex H17.071"
W8.242"
W
20.935
cm x
x HH43.360
cm
W10.340"
20.500"
2/3 Vertical
W26.264
cm x H39.007 cm
cm
cm
cm
86"
6 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W26.264
cm x H52.070 cm
W20.935
cm x H43.360 cm
W8.242"
x H17.071"
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W55.067
cm x H25.944 cm
W15.606
cm x H52.070 cm
W6.144"
x H20.500"
1/2 Vertical
W5.095" x H20.500"
1/3 Horizontal
W10.340" x H6.786"
6"
1/2 Horizontal
W10.340" x H10.214"
6"
3"
36"
cm
1/2 Horizontal
W
10.340"
x H10.214"
1/4
Horizontal
W26.264 cm x H25.944 cm
W10.340"
x H5.071"
1/2
Horizontal
W26.264 cm x H12.880 cm
W
10.340"
x
H10.214"
1/4 Horizontal
1/2 Vertical
W5.095"
x H20.500"
1/4
Vertical
W12.942 cm x H52.070 cm
W
5.095"
x H10.214"
1/2
Vertical
W12.942 cm x H25.944 cm
W
5.095"
x H20.500"
1/4 Vertical
W10.340"
W5.095"
86"
6 cm
6 cm
6 cm
6 cm
6 cm
3"
3 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H25.944 cm
W26.264
cm x H12.880 cm
x H5.071"
4"
1/4 Horizontal
W10.340" x H5.071"
W26.264 cm x H12.880 cm
1/4 Horizontal
W10.340" x H5.071"
W26.264
cm x H12.880 cm
1/6
Page
W5.095" x H6.786"
4"
1/6 Page
W5.095" x H6.786"
4"
"
04"
cm
1/6 Page
W
5.095"
x H6.786"
1/10
Page
W12.942 cm x H17.236 cm
W2.997"
1/6
Pagex H6.786"
W7.613 cm x H17.237 cm
W5.095" x H6.786"
1/10 Page
3"
3 cm
3"
3 cm
4 cm
4 cm
4 cm
4 cm
"
0 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W12.942
cm x H17.236 cm
W2.997"
x H6.786"
W7.613
cm x H17.237 cm
W7.613
cm x H10.886 cm
W7.613
cm x H10.886 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H52.070 cm
W12.942
cm x H25.944 cm
x H10.214"
W12.942
cm x H14.877 cm
W26.264
cm x H7.257 cm
W12.942
cm x H7.257 cm
W12.942
cm x H7.257 cm
1/7 Horizontal
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340"
x H2.857"
1/7
Horizontal
W26.264 cm x H7.257 cm
W
5.095" Banner
x H5.857"
Regular
W12.942 cm x H14.877 cm
W10.340" x H2.857"
1/16 Page
W2.997" x H4.286"
1/2 Banner
W5.095" x H2.857"
6 cm
al
"
6
7"cm
al
cm
"
6 cm
7"
cm
1/16 Page
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W
1.948"
x H2.286"
1/16
Page
W4.949 cm x H5.806 cm
W2.997" x H4.286"
Correction/Teaser
W7.613 cm x H10.886 cm
W1.948" x H2.286"
W4.949
cm x H5.806 cm
Correction/Teaser
cm x H17.236 cm
W26.264
cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
W26.264 cm x H17.236 cm
1/3 Horizontal
W10.340" x H6.786"
1/7 Vertical
W4.046" x H7.357"
cm x H14.877 cm
al
"
6 cm
W26.264
1/7 Horizontal
W5.095" x H5.857"
W12.942
"
al
"
0 cm
cm x H17.236 cm
1/7 Vertical
W4.046" x H7.357"
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
Regular Banner
W10.340" x H2.857"
W26.264 cm x H7.257 cm
1/2 Banner
W5.095" x H2.857"
"
W26.264
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/4 Vertical
W5.095" x H10.214"
W12.942 cm x H25.944 cm
1/7
Horizontal
W5.095" x H5.857"
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/10 Page
W2.997" x H6.786"
W7.613 cm x H17.237 cm
1/16 Page
W2.997" x H4.286"
0 cm
3/4 Page
W10.340" x H15.357"
W26.264 cm x H39.007 cm
3/4 Page
W10.340" x H15.357"
1/3 Horizontal
W10.340" x H6.786"
6"
86"
3/4 Page
W10.340" x H15.357"
3/5 Vertical
W6.144" x H20.500"
W15.606 cm x H52.070 cm
3/5 Vertical
W6.144" x H20.500"
1/2
Vertical
W
15.606
cm x H52.070 cm
W5.095" x H20.500"
2/3 Vertical
W8.242" x H17.071"
W20.935 cm x H43.360 cm
2/3 Vertical
W8.242" x H17.071"
1/2
Horizontal
W20.935
cm x H43.360 cm
W10.340" x H10.214"
6 cm
3/4 Page
W10.340" x H15.357"
1/2 Banner
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948"
x H1.429"
1/2
Banner
W4.949 cm x H3.630 cm
W
x H2.857"
25.095"
x2
W12.942 cm x H7.257 cm
W1.948" x H1.429"
W4.949
2x2
W10.278
cm x H18.687 cm
W10.278
cm x H18.687 cm
W26.264
cm x H3.630 cm
W26.264
cm x H1.814 cm
1/7 Vertical
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340"
x H1.429"
1/7
Vertical
W26.264 cm x H3.630 cm
W
4.046" x
H7.357"
Hanging
Banner
W10.278 cm x H18.687 cm
W10.340" x H1.429"
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Hanging Banner
W10.340" x H1.429"
W26.264 cm x H3.630 cm
Ticker Banner*
W10.340" x H0.714"
Ticker Banner*
W10.340" x H0.714"
W26.264
cm front
x H1.814
cm
*For
Ticker Banner
sections,
Ticker
Banner*
please contact a Sales Rep
W
10.340"Card
x H0.714"
Business
W26.264
cm x H1.814 cm
W26.264
cm x H1.814 cm
Ticker
Banner*
W2.997"
x H2.143"
W
7.613
cm
H5.443
cm
W10.340"x x
H0.714"
Business Card
W2.997"
x H2.143"
15
Ticker
please contact a Sales Rep
cm x H*For
3.630
cm Banner front sections,
W7.613 cm x H5.443 cm
Business Card
AD SIZES: DIGITAL
Standard Leaderboard
Standard Leaderboard
728 x 90
728 x 90
Standard Billboard
Standard Billboard
970 x 250
970 x 250
WEB AD SIZES
Premium Leaderboard
Premium Leaderboard
1200 x 90
1200 x 90
Standard
StandardLeaderboard
Leaderboard
Premium Billboard
728
728x x90
90
Premium Billboard
1200 x 250
1200 x 250
Tallblock
Tallblock
300 x 600
300 x 600
Catfish
Digital AdCatfish
Sizing:x 60
970
970 x 60
To create consistency across
Standard
StandardBillboard
Billboard
970
970x x250
250
our brands and to simplify
campaign booking we have
Catfish
Catfish
Pre-Roll
Pre-Roll
970
970x x60
60
.7 - .15 - .30 secs
.7 - .15 - .30 secs
standardized our ad units.
Pushdown
Pushdown
This allows our
clients to
970
x 90 / 970 x 415
970creative,
x 90 / 970 x 415
develop innovative
Standard Leaderboard
728 x 90
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Wallpaper
Wallpaper
Filmstrip
300 x 600
300
600
representative
about x
custom
Speak to yourFilmstrip
sales
Pushdown
Pushdown
970
970xBillboard
x90
90/ /970
970x x415
415
Standard
970 x 250
ad size opportunities.
Catfish
Filmstrip
Filmstrip
970 x 60
300
300x x600
600
Big Box
Big Box
300 x 250
300 x 250
TABLET
AD SIZES
Pre App
Pre
App
Interstitial
Interstitial
320 x 480**
320 x 480**
Banner
Banner
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Adhesion
Adhesion
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Pull
Pull
320 x 50
320 x 50
Mobile opt only
Mobile opt only
Slider
Slider
320 x 50
320 x 50
Mobile opt only
Mobile opt only
2016 MEDIA KIT SMARTPHONE
MONTREALGAZETTE.COM
Pushdown
970 x 90 / 970 x 415
AD SIZES
Banner Ad
Banner Ad
768 x 90 |
768 x 90 |
1024 x 90
Filmstrip
1024 x 90
300 x 600
Big
BigBox
Box
Page Ad
300
300x x250
250 Full
Full Page Ad
768 x 1024 |
768 x 1024 |
1024 x 768
1024 x 768
Pre
PreApp
Ap
Intersti
Inters
320
320x x4
Banner
Banner
Big Box
320
320x x50
50
300 x 250
Mobile
Mobileopt
optonly
only
Adhesio
Adhesi
Pre App320
320x x5
Interstitial
Mobile
Mobileo
320 x 480**
** Refer to detailed Specs
Banner
Pull
Pull
Adhesion
Slider
Slider
Big Box
Big Box
300 x 250
300 x 250
d
Big Box
300 x 250
Premium Billboard
Top Layer Ad
Top Layer
Ad x 250
1200
up to 1000 x 1000
up to 1000 x 1000
Master/Companion
728 x 90 + 300 x 250
Tallblock
Portrait
Portrait300 x 600
300 x 1050
300 x 1050
Top Layer Ad
up to 1000 x 1000
Premium Leaderboard
1200 x 90
Big Box
300 x 250
Pre-Roll
Home Page
Takeover*
Home Page
Takeover*
.7 - .15
- .30 secs
Premium Billboard
1200 x 250
Master/Companion
728 x 90 + 300 x 250
Wallpaper
Tallblock
300 x 600
Top Layer Ad
up to 1000 x 1000
Portrait
300 x 1050
Home Page Takeover*
* A variety of HPTO advertising opportunities
are available including video pre-roll and
channel takeovers.
Portrait
300 x 1050
Pre-Roll
.7 - .15 - .30 secs
Small Box
Small Box
235 x 196
235 x 196
Home Page Takeover*
Wallpaper
App
d
erstitial
d
0 ||x 480**
esion
x 50
ile opt only
er
Premium Leaderboard
Master/Companion
1200 x 90
Master/Companion
728 x 90 + 300 x 250
728 x 90 + 300 x 250
Pre App
Banner Ad
Pre
App
Interstitial
Interstitial
768 x 90 |
768 x 1024 |
768
x
1024
|
1024 x 768 1024 x 90
1024 x 768
Banner Ad
768 x 90 |
1024 x 90
Small Box
Full Page
Ad
235 x 196
768 x 1024 |
1024 x 768
Small Box
235 x 196
Pre App
Interstitial
768 x 1024 |
1024 x 768 17
AUDIENCE TARGETING
Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.
Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms
deliver engaging marketing solutions that connect with your audience.
Standard Targeting
Geography
Context
Sponsorship
Technology
• National
• News Brand
• Takeover
• Language
• Provincial
• Homepage
- Homepage
• Manufacturer
• City
• Section
- Section
• Device Type
• Postal Code
• Sub-section
- Sub-section
• Capabilities
• Keyword
• Connection
Audience Buying Solutions
Behavioural
Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional
segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on
behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters
to serve ads to users based on their online activity.
Retargeting
Sometimes consumers don’t convert right away. That’s why we offer retargeting opportunities to drive your
customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again,
after they have expressed interest in your brand.
2016 MEDIA KIT
MONTREALGAZETTE.COM
Geography
Canada is the second largest country in the world, but don’t be intimidated by the geography!
We can reach your audience whether they’re located in the vast concrete canyons of the city,
the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts.
Dayparting
Consumers read news on a variety of platforms throughout the day. Postmedia offers integrated
advertising solutions that reach readers where and how they access news. Dayparting allows us
to reach your audience at the particular time of day you desire.
Content Targeting - Site
Our network offers award-winning content all across the country. Advertisers can reach key
markets by targeting just one, or all of our premium brands.
Content Targeting - Channel
Our channel targeting allows advertisers to put their ads in front of their customers alongside
category content that is relevant and interesting.
Content Targeting - Contextual
Successful advertising is about reaching the right audience. Ensure your ads are delivered in an
optimal environment surrounded by relevant content for your brand. With contextual targeting,
your marketing efforts will be more effective at reaching your desired customer.
eNewsletters & eBlasts
Utilizing our database of engaged and loyal subscribers, eBlasts and eNewsletters are a proven
method of delivering additional exposure straight to your customer’s inbox. This is a great
opportunity to reach customized and targeted audiences with strong share of voice.
Segmentation
Identify groups of users who exhibit similar traits.
Algorithmic Modelling
Using an algorithm, identify groups of users who exhibit similar traits to those who have visited the client website.
Audience Extension
Target Postmedia’s audience off-network.
Programmatic Buying
Leverage technology to place bids on open market impressions.
19
Instruments made from recycled items
make for uniquely beautiful music E1
e Sta b L I S H e d I N 1 8 4 5
MIND OF
hats on
NDELA
MIND OFCONTENT
NDELA THE MIND OF
MANDELA
THE
THE MIND
MIND OF
OF
MANDELA
MANDELA
one-of-a-kind
creations E5
gorgeous, from the garbage
Instruments
fromthe
recycled
items
gorgeous,made
from
garbage
e Sta b L I S H e d I N 1 8 4 5
make
for uniquely
music E1
Instruments
madebeautiful
from recycled
items
make for uniquely beautiful music E1
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
hats on
one-of-a-kind
creations E5
O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5
hats on
one-of-a-kind
hats on
NEWS
creations E5
one-of-a-kind
Reach the right audience at the right time with the right message. The Montreal Gazette
offers a variety
p o l i t i cs
O t t a W a needs.
cItIZeN
of content to align with your advertising
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
Isn’t it ironic?
S a t u r d ay, d e c e m b e r
Duffy ducks
questions
about housing
allowance A3
NEWS
NEWS
city
Everything you
need to know
p o l i t i cs
about the LRT
p o l it
i tironic?
i cs
plan A6
Isn’t
Duffy ducks
Isn’t it ironic?
questions
Duffy ducks
about housing
questions
allowance A3
about housing
allowance A3
c
ity
you
city
Everything
you
need to know
Everything you
about the LRT
need to know
plan A6
about the LRT
plan A6
DgEs sNub
w FEEs
SportS
you
aw that doubled surcharge
tims not being enforced
Ey m o u r
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The
man,bywho
had
stop
to 31-year-old
that kind of thing
troublejust pleaded
guilty
totheir
stealing
some
judges who
feel
inde-a
bottle of rum
from the
LCBO,
had
pendence,”
Ontario
Court
Justice
no means
to pay
$100
victim
Peter
Coulson
saidthe
after
sentencing
surcharge,
said
hisstolen
lawyer.
afine
crack
addict who
had
seven
“If I granted
50 years
to jail.
pay
chocolate
bars him
to eight
days in
that
victim
“I
have
ruledfine
thatsurcharge,
he not havewould
to pay
thatVictim
appropriately
reflect the
the
Fine Surcharge.
Letends
the
of justice?”
asked
themay.
judge.
chips
fall where
they
“Did you
say 50 years?”
the
“The
bureaucrats
mayasked
feel that
federal
prosecutor
to
laughter.
it happens anyway no matter what
s e e judge
j u d G e Ssays,”
o n A4
the
said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
you
t rA av
el
N E D I T I O N
DgEs sNub
w FEEs
SportS
n
s are openly rebelling
servative government
bled a surcharge inlp victims and made
tory for anyone conme, giving offenders
to pay the fine or — in
ot ordering it at all.
essentially thumbses at the new law,
tory on Oct. 24, that
court’s discretion to
if the
person
Ey
mo
u r couldn’t
t. The change was part
rvative government’s
ffenders
Accountabils are openly
rebelling
ms
Act, and
followed
servative
government
y victims’
rights adbled
a surcharge
injudges
were
waiving
lp
victims
and
made
etory
too for
freely.
anyone consme,
fullygiving
automatic,
that
offenders
ome
judges
have
to pay
the fine
orbeen
— in
nstordering
it and notitcharging
ot
at all.
rnment
likesthumbto put a
essentially
ses at the new law,
tory on Oct. 24, that
court’s discretion to
if the person couldn’t
t. The change was part
rvative government’s
ffenders Accountabilms Act, and followed
y victims’ rights adjudges were waiving
e too freely.
s fully automatic, that
ome judges have been
nst it and not charging
rnment likes to put a
aw that doubled surcharge
tims not being enforced
O F
Five getaways
to help you
forget about
H o c k ey
winter K1
in the
MONTREALScanlan
GAZETTE
Wayne
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 t r av e l
soccer
t r av
el
Five
getaways
Farewell
to help
you to Sir
Five getaways
Tom
Finney,
forget
about
H oyou
c k ey
to help
greatest
o
bsthe
e rv
er
winter K1
forget about
Englishman
to
Wayne
Scanlan
winter K1
Robert
Sibley
lace on
sizes
upboots C5
the
finds himself on
Senators ahead of
his pilgrimage
the NHL’s trade
in Japan B1
deadline C1 coNtExt
7, 2 0 1 3
News
creations E5
e Sta b L I S H e d I N 1 8 4 5
O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5
The man
who
Whether
it’s happening
downtown, on the West Island or at the National Assembly,
led South Africa
the Montreal Gazette’s award-winning journalists bring topnotch news and business
out of apartheid
coverage
your doorstep
every day.
was asto‘clever
as
he was virtuous,
You
as cunning as
he was bold’ A17
This
section focuses
The
who on the best aspects of life in Montreal, from the city’s renowned
The man
troubled
The
man
who
led
South
Africa
cultural
scene
to the best in restaurants, food and wine. Look here for coverage of movies,
country
he
led
South
Africa
out
of
apartheid
leaves
music, TV, fitness, recipes, fashion, travel and home decor.
out
of
apartheid
was
as
‘clever
behind A19 as
waswas
as ‘clever
as
he
virtuous,
Comment A24
Sports
he
was
virtuous,
as cunning as
as cunning
he
was
bold’ A17
Whether
you
are as
a die-hard Canadiens fan or want to plug in to the Alouettes or
he
was
bold’ A17
The
troubled
the Montreal Impact, the Sports section has the scores, statistics and stories behind
The troubled
country
he
theleaves
stories. And
country
he our Hockey Inside/Out site, app and section have everything you
leaves
ever
wanted know about the venerable Habs franchise.
behind A19
behind A19
Comment A24
Comment A24
National
Post in the Montreal Gazette
A comprehensive package of national and international news, commentary and analysis D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
along with provocative, insightful columns powered by the National Post.
Ottawa,
Gatineau
mayors seek
NCC seats
JuDgEs sNub
NEw FEEs
SportS
Tory law that doubled surcharge
for victims not being enforced
D ENI S FARRELL, Th E AS S ocIAT ED PRES S F ILES
dAv i d r E Ev E ly
D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
CONTENT
s e e j u d G e S o n A4
coNtExt
coNtExt
soccer
Farewell to Sir
Tom Finney,
greatest
o bsthe
e rv
er
Englishman to
o bs e rv
er
Robert
Sibley
lace on boots C5
finds himself on
Robert Sibley
his pilgrimage
finds himself on
in Japan B1
his pilgrimage
in Japan B1
o t ta W a C I t I Z e n
Ottawa,
Ottawa,
Gatineau
Gatineauseek
mayors
mayors
seek
NCC
seats
NCC seats
The NCC doesn’t know enough
about local affairs and is getting
in the way of progress, the mayors
of Ottawa and Gatineau charged
Wednesday, and putting them on
its board is their solution.
After their first formal meeting
since Gatineau’s Maxime Pedneaud-Jobin was elected last fall, he
and Ottawa Mayor Jim Watson
emerged with a list of grievances,
from “relentless obstruction in the
City of
to create a
dAv
i dOttawa’s
r E Ev E efforts
ly
system for the
oworld-class
t ta W a C I t I Z etransit
n
National Capital Region” to the
dAv i d r E Ev E ly
“unilateral
decisionknow
to close
Rue
The
enough
o t ta WNCC
a C I t I Zdoesn’t
en
Gamelin”
in Gatineau.
They
signed
about
local
affairs and
is getting
it and
sent
to
Prime Minister
Stein
theNCC
way it
of
progress,
the enough
mayors
The
doesn’t
know
phen
Harper,
demanding
reforms
of
Ottawa
Gatineau
about
localand
affairs
and ischarged
getting
that should start
with adding
an
Wednesday,
putting
on
in the way ofand
progress,
thethem
mayors
elected
official
from
each city counits
board
isand
their
solution.
of Ottawa
Gatineau
charged
cilAfter
to thetheir
15-member
NCCmeeting
board.
first
formal
Wednesday, and putting them on
JohnGatineau’s
Baird, the minister
since
Maxime responPedneits board
is their solution.
sible for thewas
commission,
gave
aud-Jobin
elected
lastmeeting
fall,the
he
After their first
formal
idea aOttawa
chilly reception.
and
Mayor
Jim Watson
since Gatineau’s Maxime
Pednesemerged
e e M AY O Rwith
S o n aA5
list of grievances,
aud-Jobin was elected
last fall, he
from
“relentless
obstruction
in the
and Ottawa
Mayor
Jim Watson
City
of Ottawa’s
to create a
emerged
with a efforts
list of grievances,
world-class
transit
system for
from “relentless
obstruction
in the
the
National
Capitalefforts
Region”
to thea
City of Ottawa’s
to create
“unilateral
to close
world-class decision
transit system
forRue
the
Gamelin”
Gatineau.
They signed
National in
Capital
Region”
to the
it
and sent it decision
to Prime Minister
“unilateral
to close SteRue
phen
Harper,
demanding
reforms
Gamelin”
in Gatineau.
They
signed
that
start
with
addingStean
it andshould
sent it to
Prime
Minister
elected
officialdemanding
from each city
counphen Harper,
reforms
cil
toshould
the 15-member
NCC
board.
that
start with
adding
an
2016 MEDIA KIT
MONTREALGAZETTE.COM
A n d r Ew S Ey m o u r
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The
man,bywho
had
stop
to 31-year-old
that kind of thing
troublejust pleaded
guilty
totheir
stealing
some
judges who
feel
inde-a
bottle of rum
from the
LCBO,
had
pendence,”
Ontario
Court
Justice
stop to that kind
of thing
by troubleno means
to pay
$100
victim
Peter
saidthe
after
sentencing
someCoulson
judges who
feel their
indesurcharge,
said
hisstolen
lawyer.
afine
crack
addict
who
had
seven
pendence,” Ontario Court Justice
“If I granted
him
50 years in
to jail.
pay
chocolate
barssaid
to eight
Peter Coulson
afterdays
sentencing
that
victim
fine surcharge,
“I
have
ruled
notstolen
havewould
to
pay
a crack
addictthat
whohe
had
seven
thatVictim
appropriately
reflect the
ends
the
Fine
Surcharge.
Let
the
chocolate bars to eight days in jail.
of justice?”
asked
themay.
judge.
chips
fall
where
“I have
ruled
thatthey
he not
have to pay
“Did you
say 50 years?”
the
“The
bureaucrats
mayasked
feel
the
Victim
Fine Surcharge.
Letthat
the
federal
prosecutor
to laughter.
it
happens
anyway
no
matter what
chips
fall where
they
may.
s e e judge
j u d G e Ssays,”
o n A4
the
said Coulson.
“The bureaucrats
may feel that
same
day, another
judge
init That
happens
anyway
no matter
what
vited
a lawyer
make
a constituthe judge
says,”tosaid
Coulson.
tional
the new
law.inThatchallenge
same day,to
another
judge
Thea31-year-old
man,a constituwho had
vited
lawyer to make
just
pleaded
guilty
tonew
stealing
tional
challenge
to the
law. a
bottle
rum from man,
the LCBO,
The of
31-year-old
who had
had
no
to pay
theto
$100
victima
justmeans
pleaded
guilty
stealing
fine
surcharge,
saidthe
his LCBO,
lawyer.had
bottle
of rum from
I granted
himthe
50 $100
yearsvictim
to pay
no“If
means
to pay
that
victim finesaid
surcharge,
would
fine surcharge,
his lawyer.
that
thetoends
“Ifappropriately
I granted himreflect
50 years
pay
JuDgEs sNub
JuDgEs
sNub
NEw
FEEs
SportS
NEw
FEEs
SportS
Tory law that doubled surcharge
o t ta W a C I t I Z e n
Ottawa judges are openly rebelling
against a Conservative government
law that doubled a surcharge intended to help victims and made
them mandatory for anyone convicted of a crime, giving offenders
up to 60 years to pay the fine or — in
one case — not ordering it at all.
Judges are essentially thumbing their noses at the new law,
made mandatory on Oct. 24, that
removed the court’s discretion to
waive
if the
person
A
n d rthe
Ewfee
S Ey
mo
u r couldn’t
oafford
t ta W ato
C Ipay
t I Z eit.
n The change was part
of the Conservative government’s
A n d r Ew S Ey m o u r
Increasing
Offenders AccountabilOttawa
o t ta W a Cjudges
I t I Z e n are openly rebelling
ity for Victims
Act, and
followed
against
a Conservative
government
complaints
by victims’
rights adlaw
thatjudges
doubled
a surcharge
inOttawa
are openly
rebelling
vocates to
that
judges
were
waiving
tended
help
victims
and
made
against a Conservative
government
the surcharge
too freely.
them
mandatory
anyone conlaw that
doubled for
a surcharge
in“I’m
told
it
is
fully
automatic,
that
victed
crime,
givingand
offenders
tendedoftoa help
victims
made
these
troublesome
judgesfine
have
up
to 60
years to pay
orbeen
— in
them
mandatory
forthe
anyone
conrelieving
against
it and notitcharging
one
case
—
not
ordering
at
all.
victed of a crime, giving offenders
it,Judges
so the government
likes to put a
are to
essentially
up to 60 years
pay the finethumbor — in
ing
at the it
new
law,
one their
case —noses
not ordering
at all.
made
mandatory
on
Oct.
that
Judges are essentially 24,
thumbremoved
court’s
discretion
to
ing theirthe
noses
at the
new law,
waive
fee if the on
person
made the
mandatory
Oct. couldn’t
24, that
afford
to pay
The change
was part
removed
theit.court’s
discretion
to
of
the the
Conservative
government’s
waive
fee if the person
couldn’t
Increasing
Accountabilafford to payOffenders
it. The change
was part
ity
for
Victims
Act,
and
followed
of the Conservative government’s
complaints
by victims’
rights adIncreasing Offenders
Accountabilvocates
that judges
waiving
ity for Victims
Act, were
and followed
the
surcharge
freely.rights adcomplaints
bytoo
victims’
for
victims
not
being enforced
Tory
law that
doubled
surcharge
for victims not being enforced
H o c k ey
Wayne Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
Farewell to Sir
Tom Finney,
H o c k ey
the greatest
H o c k ey
Englishman
to
Wayne
Scanlan
lace on
sizes
upboots C5
the
Wayne Scanlan
Senators ahead of
sizes up the
the NHL’s trade
Senators ahead of
deadline C1 the NHL’s trade
deadline C1 s
occer
s o c c e rto Sir
Farewell
Tom Finney,
Farewell to Sir
the greatest
Tom Finney,
MORE FROM THE MONTREAL GAZETTE
Hockey Inside/Out
www.hockeyinsideout.com
West Island Gazette
Off Island Gazette
www.westislandgazette.com
www.offislandgazette.com
21
MONTREAL GAZETTE SALES CONTACTS
National Accounts & Agencies
Retail, Real Estate & Automotive
Angelo Pacitto
Sean Duckett
Manager, Media Sales
Manager, Media Sales
apacitto@postmedia.com
sduckett@postmedia.com
Phone: 514-987-2327
Phone: 514-987-2338
Retail
Yves Levasseur
General Classified Inquiries –
Print & Digital
Manager, Media Sales
Phone: 1-800-361-2695
ylevasseur@postmedia.com
Email: classifieds@montrealgazette.com
Phone: 514-987-2309
Website: www.montrealgazette.com/placeanad
General Sales Inquiries –
Print & Digital
Phone: 514-987-2350
Email: gazad@montrealgazette.com
CONTACTS
2016 MEDIA KIT
MONTREALGAZETTE.COM
Ad Upload Details
Digital:
Print:
Email: creativeservices@postmedia.com
http://addrop.montrealgazette.com
Additional Contacts:
Sponsorship Request
montrealgazette.com/partnerships
General Subscription
& Billing Queries
Phone: 514-987-2400 / 1-800-361-8478
Email: readtheg@montrealgazette.com
Contact your Montreal Gazette or Postmedia representative for more
information and material specifications.
23
2016 MEDIA KIT
MONTREALGAZETTE.COM

Similar documents

Calgary Herald Media Kit - Postmedia Integrated Advertising

Calgary Herald Media Kit - Postmedia Integrated Advertising Always on and always up-to-date, the Calgary Herald website is the hub of news for our readers, providing the broadest and most comprehensive information. The new responsive design is easier to nav...

More information

View the PDF - Postmedia Integrated Advertising

View the PDF - Postmedia Integrated Advertising The mobile app includes a live, local news service that connects readers to the crucial information of the day—when it happens and when they need it. It is focused on what’s happening now in Saskat...

More information