2014 media kit - Postmedia Integrated Advertising
Transcription
2014 media kit - Postmedia Integrated Advertising
MEET THE NEW OTTAWA CITIZEN 2014 MEDIA KIT OTTAWACITIZEN.COM 2014 MEDIA KIT OTTAWACITIZEN.COM REIMAGINE YOUR NEWS Postmedia has invested significantly in research, technology, storytelling and product development over the past three years. With your audiences and our audiences in mind, we are proud to unveil the first of our fully reimagined news media brands—the new Ottawa Citizen. Research In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news and information on smartphones, tablets, websites and in print. This proprietary study provided us with unparalleled insights into the media consumption habits of Canadian audiences. We have used these insights to create a suite of news media products that speak to our different audiences in new ways. Storytelling For nearly 170 years the Ottawa Citizen has focused on local news and local audiences. With this revolutionary redesign the Ottawa Citizen continues to do so in compelling and innovative ways. Utilizing the unique characteristics of each platform, and driven by our research, the Ottawa Citizen is customizing the storytelling experience for audiences by platform. Product Development Postmedia has created differentiated, distinctive and dynamic products across our four platforms to connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging experts in user-experience and design, Postmedia reimagined the new Ottawa Citizen with elegant and engaging print, web, smartphone and tablet products. 3 A BOLD TRANSFORMATION With a bold transformation and a complete reimagining of news media, the Ottawa Citizen has changed how it creates and delivers content to audiences. This new approach focuses primarily on local news and platform-driven storytelling to bring the right audiences at the right time to our advertisers. The Ottawa Citizen’s content reaches half-a-million residents of the National Capital Region each week. For 170 years the Ottawa Citizen has been Ottawa’s choice for news and information, keeping readers informed with in-depth analysis and context. With revitalized products across all four platforms, readers will engage with stories differently, on different platforms, at different times throughout the day. Conceptual Redesign The newspaper’s redesigned masthead combines the original nameplate with an abstracted version of Parliament Hill’s iconic Peace Tower. Rendered in sage green, similar to the tower’s oxidized copper roof, the masthead is a fresh, instantly recognizable design element that will carry across print, web, smartphone and tablet platforms. 2014 MEDIA KIT OTTAWACITIZEN.COM PLATFORMS Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads what on which platform, the Ottawa Citizen’s four-platform strategy connects readers to what they care about most and is fully tailored to their reading habits. We continue to offer compelling news and information with powerful insight and analysis for a distinctive, differentiated and dynamic experience on every platform. Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a compelling reader experience. Unique advertising opportunities are available for print, web, smartphone and tablet to give brands extensive options for unique engagement with their target markets. 5 2014 MEDIA KIT OTTAWACITIZEN.COM PRINT Print readers have a deep emotional connection with their newspaper. Their daily morning routine requires personal time to start their day knowing what’s happening in the world and in their city. The Ottawa Citizen is their daily briefing on the happenings on the Hill and beyond, with engaging storytelling and bold photography all contained within a fresh new design. Primary Target Audience $HHI: $80K-$100K • Morning readers Marital Status: Married • Empty-nesters Education: Post-secondary • Print is a habitual and lifestyle choice Buying Power: High • Most likely to be a Postmedia loyalist • Highest growing audience to engage on social media • High audience crossover with desktop Design Beautifully redesigned and easily navigated, the new Ottawa Citizen newspaper provides a strong local focus up front, with insights and analysis on the news that matters to readers. The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes strong local content backed by a national and world file. Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news. New design formats have been created to tell stories in compelling ways and audience research will help direct content selection. 7 WEB 2014 MEDIA KIT OTTAWACITIZEN.COM WEB This dynamic one-stop shop for all things news is the very hub of the Ottawa Citizen. Here readers will find breaking news twenty-four hours a day from across the Postmedia network, from the latest headlines to sports to entertainment, in a dynamic responsive design that is optimized for all devices. Primary Target Audience $HHI: All • Engaged multiple times throughout the day Marital Status: Everyone • Broad demographics and interests Education: Varied • Heavily influenced by referrals Buying Power: Mixed •G ood audience crossover with all platforms Design Always on and always up-to-date, the Ottawa Citizen website is the hub of news for our readers, providing the broadest and most comprehensive information. The new responsive design is easier to navigate with tagged, indexed, and organized content that is sectionalized for a search-driven audience. Breaking news, analysis, opinion and features create a simple, efficient and aesthetically pleasing experience for audiences and advertisers. The emphasis is on local coverage, supplemented by national and international content curated and managed by a central Postmedia news desk. Each piece of content is optimized for the web through related links, photo galleries and multimedia. 9 2014 MEDIA KIT OTTAWACITIZEN.COM TABLET APP Every weekday evening at 6 p.m. our nightly news magazine iPad app refreshes to showcase the richest and most in-depth content that Ottawa has to offer. The touch and explore interactive content provides current-affairs news features, as well as a strong arts and lifestyle offering, through audio, video, text and photo galleries. Primary Target Audience $HHI: $100K+ • Evening readers Marital Status: Married • Comfortable with technology Education: Post-secondary • Likely to make an online purchase Buying Power: Very high • Moderate social media use and commentary • Most read to pass time or for general interest Design The Ottawa Citizen tablet magazine app offers an evening news and current-affairs edition delivered in an informative, entertaining and interactive way to take readers on an engaging journey. Illustrating and illuminating the top stories of the day, our new iPad app offers creative approaches to storytelling and innovative ways to deliver content, with previews, profiles, video, audio, galleries and animation. It is a true multimedia experience, where current-affairs features are brought to life and your message is presented in a distinctive and memorable fashion. 11 SMARTPHONE 2014 MEDIA KIT OTTAWACITIZEN.COM SMARTPHONE APP Young and on-the-go, the Ottawa Citizen’s mobile audience expects their news at their fingertips. With an emphasis on local content updated in real time, stories are provided in short, snappy doses with features such as audio, video, and photos for quick, bite-sized snippets of information. Primary Target Audience $HHI: All • Plugged in, on-the-go audience Marital Status: Half are Single • Strong contingent of students and new grads Education: High School + • Most comfortable with new technology Buying Power: Moderate • Most active on social media and likely to comment • Most likely to buy online Design Our new smartphone app for both iPhone and Android is designed with a specific approach to fit the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy consumption. The mobile app is a live, local news service that connects readers to the crucial information of the day—when it happens and when they need it. It is focused on what’s happening now in Ottawa with story summaries, pictures, maps, audio and video elements that are optimized for sharing. Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Ottawa’s mobile audiences with the quality and credibility readers have come to expect from the Ottawa Citizen. 13 MODULA AD SIZES: PRINT 2014 Take Ownership Double Page W21.680" x H20.500" 2014 Take Ownership W55.067 cm x H52.070 cm Double Page W21.680" x H20.500" Take Ownership W55.067 cm x H52.070 cm Double Page W 21.680" x H20.500" 2/3 Horizontal W55.067 cm x H52.070 cm Double Page W10.340" x H13.786" W 26.264 cm x cm W21.680" x H H35.016 20.500" 2/3 Horizontal TAKE OWNERSHIP W55.067 cm x H52.070 cm W26.264 cm x H35.016 cm W10.340" x H13.786" 2/3 Horizontal In The Spotlight W10.340" x H13.786" Print Ad Sizing: W26.264 In The To create consistency across our brands and to simplify In The Spotlight W20.935 cm x H36.286 cm campaign booking we have adapted a modular layout. This gives our clients flexible advertising positions and cm x H35.016 cm 2/3 Horizontal Spotlight W10.340" x H13.786" 1/2+ W26.264 cm x H35.016 cm W8.242" x H14.286" IN THE SPOTLIGHT 1/2+ W8.242" x H14.286" In The Spotlight W20.935 cm x H36.286 cm 1/2+ W 8.242" x H14.286" 1/3 Vertical W20.935 cm x H36.286 cm W 5.095" x H13.643" 1/2+ W12.942 cm x H34.653 cm W 8.242" x H14.286" 1/3 Vertical creates a better experience for our loyal readers. W20.935 cm x H36.286 cm W12.942 cm x H34.653 cm W5.095" Custom Ad Sizes: Speak to your sales Get representative about custom ad size opportunities. Get GET RESULTS x H13.643" 1/3 Vertical W5.095" x H13.643" Results W12.942 cm x H34.653 cm 1/3 Vertical W5.095" x H13.643" Results W 12.942 cm x H34.653 cm 1/5 Page W4.046" x H10.214" Get Results W10.278 cm x H25.944 cm 1/5 Page W4.046" x H10.214" Get Results W10.278 cm x H25.944 cm 1/5 Page W 4.046" 1/8 Pagex H10.214" W10.278 cm x H25.944 cm W4.046" 1/5 Pagex H6.429" W10.278 cm x H16.330 cm W4.046" x H10.214" 1/8 Page W10.278 cm x H25.944 cm W10.278 cm x H16.330 cm W10.278 cm x H10.886 cm W10.278 cm x H10.886 cm W10.278 cm x H7.257 cm W4.046" FUNDAMENTALS 2014 MEDIA KIT OTTAWACITIZEN.COM x H6.429" 1/8 Page W4.046" x H6.429" Fundamentals W10.278 cm x H16.330 cm 1/8 Page W4.046" x H6.429" Fundamentals W10.278 cm x H16.330 cm Frequency Special W4.046" x H4.286" Fundamentals Frequency Special W4.046" x H4.286" Fundamentals Frequency Special W 4.046" Big Box x H4.286" W10.278 cm x H10.886 cm W4.046" x H 2.857" Frequency Special W10.278 cm x H7.257 cm W 4.046" Big Box x H4.286" W10.278 cm x H10.886 cm W4.046" x H2.857" Big Box ULAR AD SIZES 00" Full Page W10.340" x H20.500" 1/2 Double Page W21.680" x H10.214" 1/2 Double Page W21.680" x H10.214" W26.264 cm x H39.007 cm 00" Full Page W10.340" x H20.500" 1/2 Double Page W 21.680" x H10.214" 3/5 Vertical W55.067 cm x H25.944 cm 1/2 Double Page W6.144" x H20.500" W 15.606 cm x H cm W21.680" x H52.070 3/5 Vertical 10.214" W26.264 cm x H39.007 cm 00" cm 86" 600" cm Full Page W 10.340" x H20.500" 2/3 Vertical W26.264 cm x H52.070 cm Full Pagex H17.071" W8.242" W 20.935 cm x x HH43.360 cm W10.340" 20.500" 2/3 Vertical W26.264 cm x H39.007 cm cm cm cm 86" 6 cm W26.264 cm x H52.070 cm W26.264 cm x H52.070 cm W26.264 cm x H52.070 cm W20.935 cm x H43.360 cm W8.242" x H17.071" W55.067 cm x H25.944 cm W55.067 cm x H25.944 cm W55.067 cm x H25.944 cm W15.606 cm x H52.070 cm W6.144" x H20.500" 1/2 Vertical W5.095" x H20.500" 1/3 Horizontal W10.340" x H6.786" 6" 1/2 Horizontal W10.340" x H10.214" 6" 3" 36" cm 1/2 Horizontal W 10.340" x H10.214" 1/4 Horizontal W26.264 cm x H25.944 cm W10.340" x H5.071" 1/2 Horizontal W26.264 cm x H12.880 cm W 10.340" x H10.214" 1/4 Horizontal 1/2 Vertical W5.095" x H20.500" 1/4 Vertical W12.942 cm x H52.070 cm W 5.095" x H10.214" 1/2 Vertical W12.942 cm x H25.944 cm W 5.095" x H20.500" 1/4 Vertical W10.340" W5.095" 86" 6 cm 6 cm 6 cm 6 cm 6 cm 3" 3 cm W26.264 cm x H25.944 cm W26.264 cm x H25.944 cm W26.264 cm x H25.944 cm W26.264 cm x H12.880 cm x H5.071" 4" 1/4 Horizontal W10.340" x H5.071" W26.264 cm x H12.880 cm 1/4 Horizontal W10.340" x H5.071" W26.264 cm x H12.880 cm 1/6 Page W5.095" x H6.786" 4" 1/6 Page W5.095" x H6.786" 4" " 04" cm 1/6 Page W 5.095" x H6.786" 1/10 Page W12.942 cm x H17.236 cm W2.997" 1/6 Pagex H6.786" W7.613 cm x H17.237 cm W5.095" x H6.786" 1/10 Page 3" 3 cm 3" 3 cm 4 cm 4 cm 4 cm 4 cm " 0 cm W12.942 cm x H17.236 cm W12.942 cm x H17.236 cm W12.942 cm x H17.236 cm W2.997" x H6.786" W7.613 cm x H17.237 cm W7.613 cm x H10.886 cm W7.613 cm x H10.886 cm W12.942 cm x H52.070 cm W12.942 cm x H52.070 cm W12.942 cm x H52.070 cm W12.942 cm x H25.944 cm x H10.214" cm 1/16 Page W2.997" x H4.286" Correction/Teaser W7.613 cm x H10.886 cm W 1.948" x H2.286" 1/16 Page W4.949 cm x H5.806 cm W2.997" x H4.286" Correction/Teaser W7.613 cm x H10.886 cm W1.948" x H2.286" W4.949 cm x H5.806 cm Correction/Teaser cm x H17.236 cm cm x H18.687 cm W12.942 cm x H14.877 cm W10.278 cm x H18.687 cm W26.264 cm x H7.257 cm W26.264 cm x H3.630 cm W12.942 cm x H7.257 cm W26.264 cm x H1.814 cm W12.942 cm x H7.257 cm W26.264 cm x H1.814 cm W26.264 cm x H1.814 cm 1/7 Horizontal W 5.095" Banner x H5.857" Regular W12.942 cm x H14.877 cm W10.340" x H2.857" 1/7 Horizontal W26.264 cm x H7.257 cm W 5.095" Banner x H5.857" Regular W12.942 cm x H14.877 cm W10.340" x H2.857" 1/2 Banner W5.095" x H2.857" 6 cm W26.264 W10.278 1/16 Page W2.997" x H4.286" al " 6 7"cm al cm " 6 cm 7" cm x H17.236 cm 1/3 Horizontal W10.340" x H6.786" W26.264 cm x H17.236 cm 1/3 Horizontal W10.340" x H6.786" 1/7 Vertical W4.046" x H7.357" cm x H14.877 cm al " 6 cm W26.264 1/7 Horizontal W5.095" x H5.857" W12.942 " al " 0 cm cm x H17.236 cm 1/7 Vertical W4.046" x H7.357" Regular Banner W10.340" x H2.857" W26.264 cm x H7.257 cm Regular Banner W10.340" x H2.857" W26.264 cm x H7.257 cm 1/2 Banner W5.095" x H2.857" " W26.264 1/4 Vertical W5.095" x H10.214" W12.942 cm x H25.944 cm 1/4 Vertical W5.095" x H10.214" W12.942 cm x H25.944 cm 1/7 Horizontal W5.095" x H5.857" 1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm 1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm 1/16 Page W2.997" x H4.286" 0 cm 3/4 Page W10.340" x H15.357" W26.264 cm x H39.007 cm 3/4 Page W10.340" x H15.357" 1/3 Horizontal W10.340" x H6.786" 6" 86" 3/4 Page W10.340" x H15.357" 3/5 Vertical W6.144" x H20.500" W15.606 cm x H52.070 cm 3/5 Vertical W6.144" x H20.500" 1/2 Vertical W 15.606 cm x H52.070 cm W5.095" x H20.500" 2/3 Vertical W8.242" x H17.071" W20.935 cm x H43.360 cm 2/3 Vertical W8.242" x H17.071" 1/2 Horizontal W20.935 cm x H43.360 cm W10.340" x H10.214" 6 cm 3/4 Page W10.340" x H15.357" 1/2 Banner W x H2.857" 25.095" x2 W12.942 cm x H7.257 cm W1.948" x H1.429" 1/2 Banner W4.949 cm x H3.630 cm W x H2.857" 25.095" x2 W12.942 cm x H7.257 cm W1.948" x H1.429" W4.949 2x2 1/7 Vertical W 4.046" x H7.357" Hanging Banner W10.278 cm x H18.687 cm W10.340" x H1.429" 1/7 Vertical W26.264 cm x H3.630 cm W 4.046" x H7.357" Hanging Banner W10.278 cm x H18.687 cm W10.340" x H1.429" Hanging Banner W10.340" x H1.429" W26.264 cm x H3.630 cm Hanging Banner W10.340" x H1.429" W26.264 cm x H3.630 cm Ticker Banner* W10.340" x H0.714" Ticker Banner* W10.340" x H0.714" Ticker Banner* W 10.340"Card x H0.714" Business W26.264 cm x H1.814 cm Ticker Banner* W2.997" x H2.143" W 7.613 cm H5.443 cm W10.340"x x H0.714" Business Card W2.997" x H2.143" 15 Ticker please contact a Sales Rep cm x H*For 3.630 cm Banner front sections, W7.613 cm x H5.443 cm Business Card DIGITAL AD SIZ AD SIZES: DIGITAL DIGITAL A Tile DIGITAL A Catfish 970 x 60 Web 160 x 40 Web Web WEB AD SIZES Pushdown 970 x 90 / 970 x 415 Digital Ad Sizing: To create consistency across Catfish 970 x 60 Wallpaper our brands and to simplify Leaderboard 728 x 90 campaign booking we have Leaderboard Billboard Leaderboard 728 x 90 970 x 250 728 x 90 Catfish Catfish 970 xHome 60 Page Ta 970 x 60 standardized our ad units. This allows our clients to Pushdown Pushdown 970 x 90 / 970 x 415 Pushdown 970 xPre-Roll 90 / 970 x 41 970 x.7 90- /.15 970 x 41 - .30 develop innovative creative, while ensuring a superior Filmstrip 300 x 600 user-experience for our readers. Custom Ad Sizes: Speak to your sales representative about custom Wallpaper Wallpaper Filmstrip Banner 320 300 x 50x 600 Filmstrip Filmstrip 300 x 600 300 x 600 *A variety ofWallpaper HPTO advertising opp ad size opportunities. Mobile & Tablet Interstitial 300 x 250 TABLET AD SIZESMobile & Slider 320 x 50 Mobile opt only SMARTPHONE AD SIZES OTTAWACITIZEN.COM * Tallblock Mobile & Tablet Tablet300 x 600 Mobile & Tablet Interstitial 300 x 250 2014 MEDIA KIT Pul 320 Mo Interstitial Interstitial 300 x 250 300 x 250 Contact Banner 320 x 50 Informati Toronto 1.866.345.7678 | Montreal 1.514.849.99 Slider Slider 320 x 50 320 x 50 Mobile opt only Mobile opt only Slider 320 x 50 Mobile opt only T 3 AD SIZES | EFFECTIVE MAY 20, 2014 Tallblock e GITAL AD SIZES | EFFECTIVE MAY 20, 2014 300 x 600 0 x 40 Big Box 300 x 250 llboard Top Layer Ad Big Box up to 1000 x 1000 300 x 250 board 70 x 250 90 Tile 160 x 40 ome Page Takeover* 60 15 wn re-Roll 90- /.15 970 x 415 - .30 secs XXL Box Tile 160 x 40468 x 648 Master/Companion 728 x 90 + 300 x 250 Tallblock 300 x 600 Tallblock 300 x 600 Billboard 970 x 250 Top Layer Ad up to 1000 x 1000 Home Page Takeover* XXL Box 468 x 648 XXL Box Billboard Portrait 970 x 250 300 x 1050 dvertising opportunities are available including video pre-roll and channel takeovers. Home Page Takeover* per ip 600 Master/Companion 728 x 90 + 300 x 250 Top Layer Ad up to 1000 x 1000 468 x 648 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. Pull 320 x 50 Mobile opt only Pre-Roll Adhesion Pre-Roll .7 - .15 - .30 secs320 x 50 .7 - .15 - .30 secs Mobile opt only Portrait Portrait 300 x 1050 300 x 1050 *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. *A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers. Full-page Interstitial 1024 X 768 Capable of video Banner Banner 320 x 50 320 x 50 formation Pull Pull 320 x 50320 x 50 Mobile Mobile opt only opt only Adhesion Adhesion 320 x 50 320 x 50 opt only MobileMobile opt only 14.849.9987 | Vancouver 1.800.663.4669 Tallblock Tallblock 300 x 600 300 x 600 Full-page Interstitial Full-page Interstitial 1024 X 768 1024 X 768 Capable of video Capable of video 17 AUDIENCE TARGETING Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day. Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms deliver engaging marketing solutions that connect with your audience. Standard Targeting Geography Context Sponsorship Technology • National • Paper • Takeover • Language • Provincial • Homepage - Homepage • Manufacturer • City • Section - Section • Device Type • Postal Code • Sub-section - Sub-section • Capabilities • Keyword • Connection Audience Targeting Solutions Behavioural Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters to serve ads to users based on their online activity. Retargeting Sometimes consumers don’t convert right away. That’s why we offer retargeting opportunities to drive your customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again, after they have expressed interest in your brand. 2014 MEDIA KIT OTTAWACITIZEN.COM Geography Canada is the second largest country in the world, but don’t be intimidated by the geography! We can reach your audience whether they’re located in the vast concrete canyons of the city, the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts. Dayparting Consumers read news on a variety of platforms throughout the day. Postmedia offers integrated advertising solutions that reach readers where and how they access news. Dayparting allows us to reach your audience at the particular time of day you desire. Content Targeting - Site Our network offers award-winning content all across the country. Advertisers can reach key markets by targeting just one, or all of our premium brands. Content Targeting - Channel Our channel targeting allows advertisers to put their ads in front of their customers alongside category content that is relevant and interesting. Content Targeting - Contextual Successful advertising is about reaching the right audience. Ensure your ads are delivered in an optimal environment surrounded by relevant content for your brand. With contextual targeting, your marketing efforts will be more effective at reaching your desired customer. eNewsletters & eBlasts Utilizing our database of engaged and loyal subscribers, eBlasts and eNewsletters are a proven method of delivering additional exposure straight to your customer’s inbox. This is a great opportunity to reach customized and targeted audiences with strong share of voice. Segmentation Identify groups of users who exhibit similar traits. Algorithmic Modelling Using an algorithm, identify groups of users who exhibit similar traits to those who have visited the client website. Audience Extension Target Postmedia’s audience off-network. Programmatic Buying Leverage technology to place bids on open market impressions. 19 questions about housing allowance A3 city hats on Everything you one-of-a-kind need to know creations E5 about the LRT plan A6 e Sta b L I S H e d I N 1 8 4 5 MIND OFCONTENT you NDELA The man who led South Africa out of apartheid was as ‘clever as gorgeous, from the garbage he was virtuous, Instruments made from recycled items as cunning as gorgeous, from themusic E1 garbage make for uniquely beautiful he was bold’ A17 Instruments made from recycled items The troubled make for uniquely beautiful music E1 country he leaves behind A19 Comment A24 hats on one-of-a-kind hats on creations E5 one-of-a-kind Reach the right audience at the right time with the right message. The Ottawa Citizen offers a variety of S a t u r d a y, d e c e m b e r 7, 2 0 1 3 O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5 content to align with your advertising needs. THE MIND OF THE MIND OF S a t u r d a y, d e c e m b e r 7, 2 0 1 3 News NEWS NEWS t r av e l Five getaways toohelp p l i tyou i cs forget about Isn’t it ironic? winter K1 polit i cs Duffy ducks questions Isn’t it ironic? about housing Duffy ducks allowance A3 questions about c i t y housing allowance A3 Everything you c i t yto know need about the LRT Everything you plan A6 o bs e er need torv know about the LRT Robert Sibley plan A6 finds himself on coNtExt his pilgrimage in Japan B1 you you DgEs sNub w FEEs SportS creations E5 O t taWa c I t I Z e N e Sta b L I S H e d I N 1 8 4 5 MANDELA MANDELA Whether it’s happening on Parliament Hill or right on your street, the Ottawa Citizen’s award-winning journalists bring the best news in the region to your doorstep every day. D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES Context Ottawa, sNub International news,JuDgEs commentary, editorials and letters to the editor: Gatineau The man who the Ottawaseek Citizen’s new ContextFEEs section will tell readers what they need to be in the NEw mayors SportS led South Africa The man who know in the world. The Ottawa Citizen’s news pages provide a comprehensive package NCC seats Tory law that doubled surcharge out of apartheid led South Africa for not being enforced of was international, national and local news. as ‘clever as victims out of apartheid A n d r Ew S Ey m o u r stop to that kind of thing by troublehe was virtuous, The NCC doesn’t know enough o t ta W a C I t I Z e n some judges who feel their indewas as as about local affairs and‘clever is getting pendence,” Ontario Court Justice asof progress, cunning You in the way the mayorsas Ottawa judges are openly rebelling Peter Coulson said after sentencing he virtuous, of Ottawa andwas Gatineau charged against a Conservative government a crack addict who had stolen seven heand was bold’ A17 Wednesday, putting them on law that doubled a surcharge in- chocolate bars to eight days in jail. o c k ey its board is their solution. focuses help victims and madesavour “I have ruled thatin he not have to pay fromHthe This section onto how readers life Ottawa, city’s eclectic arts as cunning astended After The their firsttroubled formal meeting them mandatory for anyone con- the Victim Fine Surcharge. Let the Wayne Scanlan since Gatineau’s Maxime Pedne- victed of a crime, giving offenders chips fall where they may. he was bold’ A17 aud-Jobin was elected last fall, he up to 60 years to pay the fine or — in “The bureaucrats may feel that scene to the burgeoning restaurant milieu. It’s Arts and Life content that country he sizes up the includes movies, and Ottawa Mayor Jim Watson one case — not ordering it at all. it happens anyway no matter what troubled Senators ahead of emergedThe with a list of grievances, Judges are essentially thumb- the judge says,” said Coulson. leaves ing their noses at the new law, from “relentless obstruction in the That same day, another judge inmusic, TV, fitness, food and recipes, and fashion. the NHL’s trade City of Ottawa’s efforts to create country he a made mandatory on Oct. 24, that vited a lawyer to make a constitudeadline C1 behind A19 world-class transit system for the removed the court’s discretion to tional challenge to the new law. National Capital Region” to the waive the fee if the person couldn’t The 31-year-old man, who had leaves “unilateral decision to close Rue afford to pay it. The change was part just pleaded guilty to stealing a Comment A24 soccer Sports Gamelin” in Gatineau. They signed of the Conservative government’s bottle of rum from the LCBO, had behind A19 it and sent it to Prime Minister Ste- Increasing Offenders Accountabil- no means to pay the $100 victim Farewell to Sir phen Harper, demanding reforms ity for Victims Act, and followed fine surcharge, said his lawyer. Comment A24 “If I granted him 50 years to pay that should start with adding an complaints by victims’ rights adTomRedBlacks, Finney, Whether you are a die-hard Sens fan or want to plug in to the new dAv i d r E Ev E ly o t ta W a C I t I Z e n elected official from each city council to the 15-member NCC board. John Baird, the minister responsible for the commission, gave the idea a chilly reception. vocates that judges were waiving the surcharge too freely. “I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge. “Did you say 50 years?” asked the federal prosecutor to laughter. the greatest Englishman the Citizen’s Sports Section has the scores, statistics, and stories behind to the stories that every sports buff is looking for. s e e M AY O R S o n A5 lace on boots C5 s e e j u d G e S o n A4 aw that doubled surcharge tims not being enforced Ey m o u r s are openly rebelling servative government bled a surcharge inlp victims and made tory for anyone conme, giving offenders to pay the fine or — in ot ordering it at all. essentially thumbses at the new law, tory on Oct. 24, that court’s discretion to if the person couldn’t t. The change was part rvative government’s ffenders Accountabilms Act, and followed y victims’ rights adjudges were waiving e too freely. s fully automatic, that ome judges have been nst it and not charging rnment likes to put a stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may. “The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson. That same day, another judge invited a lawyer to make a constitutional challenge to the new law. The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer. “If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge. “Did you say 50 years?” asked the federal prosecutor to laughter. t r av e l Five getaways t rhelp av e l to you Ho c k ey forget about Five getaways winter K1 to help you Scanlan Wayne forget about sizes up the winter K1 Senators ahead of the NHL’s trade deadline C1 D ENI S FARRELL, Th E AS S ocIAT ED PRES S F ILES D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES CONTENT s e e j u d G e S o n A4 soccer coNtExt coNtExt Farewell to Sir Tom Finney, the greatest o bs e rv e r Englishman to laceSibley on boots C5 Robert o bs ehimself rv e r on finds his pilgrimage Robert Sibley in Japan B1 finds himself on his pilgrimage in Japan B1 Ottawa, Gatineau Ottawa, mayors Gatineauseek NCC seats mayors seek NCC seats JuDgEs sNub JuDgEs sNub SportS NEw FEEs Tory law that doubled surcharge NEw FEEs SportS for victims not being enforced The NCC doesn’t know enough dAv i dlocal r E Ev E ly and is getting about affairs o t ta W away C I t I of Z e nprogress, the mayors in the of Ottawa and Gatineau charged The NCC doesn’t knowthem enough Wednesday, and putting on about local affairs and is getting its board is their solution. inAfter the way of progress, themeeting mayors their first formal of Ottawa and Gatineau charged since Gatineau’s Maxime PedneWednesday, and putting them aud-Jobin was elected last fall, on he its board is their solution. and Ottawa Mayor Jim Watson After their formal meeting emerged withfirst a list of grievances, since“relentless Gatineau’sobstruction Maxime Pednefrom in the aud-Jobin was elected fall, he City of Ottawa’s effortslast to create a and Ottawatransit Mayorsystem Jim Watson world-class for the emerged with a list of grievances, National Capital Region” to the from “relentless obstruction the “unilateral decision to closeinRue City of Ottawa’s effortsThey to create Gamelin” in Gatineau. signeda world-class transit forStethe it and sent it to Primesystem Minister National Capital Region”reforms to the phen Harper, demanding “unilateral to adding close Rue that shoulddecision start with an Gamelin” in Gatineau. They elected official from each citysigned counit and sent15-member it to Prime Minister Stecil to the NCC board. phen Harper, demanding reforms John Baird, the minister responthat should start with adding an sible for the commission, gave the o t ta W a C I t I Z e n dAv i d r E Ev E ly o t ta W a C I t I Z e n 2014 MEDIA KIT OTTAWACITIZEN.COM Tory law that doubled surcharge stop to that kind of thing by troublesome judges who feel their indefor victims not being enforced A n d r Ew S Ey m o u r Ottawa judges are openly rebelling A n d r Ew S Ey m o u r against a Conservative government o t ta that W a C I doubled tIZen law a surcharge intended to help victims and made Ottawa judges are for openly rebelling them mandatory anyone conagainstof a Conservative government victed a crime, giving offenders lawtothat doubled surcharge up 60 years to paya the fine or —inin tended victims and one caseto—help not ordering it atmade all. them mandatory for anyone conJudges are essentially thumbvicted of anoses crime,at giving ing their the offenders new law, up to 60 years to pay fine24, or that — in made mandatory onthe Oct. one case — not ordering it at all.to removed the court’s discretion Judges areifessentially thumbwaive the fee the person couldn’t ing their noses the new law, afford to pay it. Theatchange was part made ongovernment’s Oct. 24, that of the mandatory Conservative removed the court’s discretion to Increasing Offenders Accountabilwaive fee if the person couldn’t ity forthe Victims Act, and followed afford to pay by it. The change was part complaints victims’ rights adof the Conservative vocates that judges government’s were waiving Increasing Offenders Accountabilthe surcharge too freely. ity“I’m fortold Victims Act,automatic, and followed it is fully that complaints by victims’ adthese troublesome judgesrights have been pendence,” Ontario Court Justice Peter Coulson said after sentencing to that kind of had thing by troubleastop crack addict who stolen seven some judges feel days theirin indechocolate barswho to eight jail. pendence,” Court “I have ruledOntario that he not haveJustice to pay Peter Coulson said after sentencing the Victim Fine Surcharge. Let the a crack addict who had stolen seven chips fall where they may. chocolate bars to eight days inthat jail. “The bureaucrats may feel “Ihappens have ruled that heno not have to pay it anyway matter what the judge Victimsays,” Fine said Surcharge. Let the the Coulson. chips where may.judge inThatfall same day,they another “The bureaucrats may feel that vited a lawyer to make a constituit happens anyway what tional challenge to no thematter new law. the judge says,” saidman, Coulson. The 31-year-old who had That same day, another judge injust pleaded guilty to stealing a vited aoflawyer to make a constitubottle rum from the LCBO, had tional challenge the$100 new victim law. no means to paytothe The 31-year-old who had fine surcharge, saidman, his lawyer. just stealing “If pleaded I grantedguilty him 50toyears to paya bottle of rum from the LCBO, had that victim fine surcharge, would no means to pay the $100 victim that appropriately reflect the ends fine surcharge, said his lawyer. of justice?” asked the judge. “If I granted him 50 years to pay “Did you say 50 years?” asked the H o c k ey Wayne Scanlan H o c up k ey sizes the Senators ahead of Wayne Scanlan the NHL’s trade sizes up the deadline C1 Senators ahead of the s o cNHL’s c e r trade deadline C1 Farewell to Sir socc er Tom Finney, the greatest Farewell to Sir Englishman to Tom Finney, MORE FROM THE OTTAWA CITIZEN Senators Extra www.senatorsextra.com Ottawa Citizen Style Ottawa Kids Camps www.ottawacitizenstyle.com www.ottawakidscamps.com 21 OTTAWA CITIZEN CONTACTS Local Sales Contacts Local 3i Contacts Stephane Le Gal Jon Stewart Vice President, Advertising Integrated Media Sales Manager, 3i Email: slegal@ottawacitizen.com Phone: 613-596-3570 Email: jstewart@ottawacitizen.com General Advertising Sales Inquiries – Print & Digital Local Support Contacts Phone: 613-596-3590 Lana Lackey Fax: 613-726-5895 Advertising Operations Manager Email: adinquiries@ottawacitizen.com Phone: 613-726-5936 Email: llackey@ottawacitizen.com Careers Advertising Morgan Dupont Phone: 613-726-5986 Manager, Digital Sales & Strategy Fax: 613-596-3619 Phone: 613-596-3588 Email: working@ottawacitizen.com Email: mdupont@ottawacitizen.com CONTACTS 2014 MEDIA KIT OTTAWACITIZEN.COM Ad Upload Details Digital: Print: Email: creativeservices@ottawacitizen.com http://addrop.ottawacitizen.com Additional Contacts: Sponsorship Request www.Ottawacitizen.com/partnerships General Subscription & Newstand Queries Phone: 613-596-1950 Reader Sales and Service Gerry Lennon Email: rsscustomerservice@ottawacitizen.com Manager, Reader Sales Financial Services Phone: 613-596-3629 Billing Inquiries: 1-888-552-4550 Email: glennon@ottawacitizen.com Photo Reprints: 613-596-3680 Contact your Ottawa Citizen or Postmedia representative for more information and material specifications. 23 OTTAWA CITIZEN 2014 MEDIA KIT OTTAWACITIZEN.COM
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