chamber - Roswell Chamber of Commerce

chamber
c o n n e ct i o n
Newsletter of the Chamber of Commerce
December 2009
INSIDE THIS ISSUE:
New Year’s Eve Ball. . . . . . . . . . . . . . . . . 2
Food Drive. . . . . . . . . . . . . . . . . . . . . . . . . 2
Diamond Members . . . . . . . . . . . . . . . . . 2
Advertise with the Chamber. . . . . . . . . . 4
Michael Martin Murphey Concert . . . . . 5
President’s Report. . . . . . . . . . . . . . . . . . . 6
Christmas Tree Permits . . . . . . . . . . . . . . . 6
Character Counts! In Chaves County. . 7
Newsletter Deadline. . . . . . . . . . . . . . . . . 7
Roswell Redcoat Coat Tales . . . . . . . . . . 8
Christmas Around the World. . . . . . . . . . 8
Send Out Cards. . . . . . . . . . . . . . . . . . . . . 9
Business After Hours . .. . . . . . . . . . . . . . . 10
Excutive Director Report. . . . . . . . . . . . 11
New Members. . . . . . . . . . . . . . . . . . . . . 11
Casa Querencia Animal Health. . . . . . 11
Ring in the Holidays. . .. . . . . . . . . . . . . . 12
Business Spotlight. . . . . . . . . . . . . . . . . . . 13
Michael’s Monthly. . . . . . . . . . . . . . . . . . 14
Rules for Submitting Articles or Flyers. . 14
Successful Business Tips. . . . . . . . . . . . . . 15
Roswell Home Show. . . . . . . . . . . . . . . . 16
Calendar of Events. . . . . . . . . . . . . . . . . 18
Dorrie Faubus McCarty
Executive Director
Executive Board of Directors
Brad Houston, President
Chaves County Farm & Livestock Bureau
Don Hunter, 1st Vice President
Jeff Weathers, Secretary
Farm Bureau Insurance
David Duer, Treasurer
Century 21 Real Estate
Kenneth Berry, Past President
Roswell National Bank
Board of Directors
Greg Atwell
Southeast New Mexico Foods, Inc
Ray Baca
Bank of the Southwest
Kevin Bonner
KBIM Radio
Valory Brakeman
Sunwest Management
Jean Brown
Prudential Grieves Group
Brian Carlozzi
Armstrong Energy
John Dalton
Pecos Valley Chiropractic
Steve Denio
ReMax
Jim Hudson
Hinkle Law Firm
Buffy Itomitsu
Business Notions
Brooke Linthicum
ENMMC
Cindi Lucero
CableOne
Greg Maloney
Lykins Tire
Mike McLeod
Xcel Energy
Kristen Salyards
CASA of Chaves County
Debra Young
Pioneer Bank
It’s Always a Great Day at the
Fairfield Inn & Suites by Marriott
Roswell. We offer our guests 67
“Newly Renovated” rooms, including
25 suites, featuring our new “Green
Tea” décor package. The Fairfield
Inn offers our guests a great night’s
sleep on our brand new mattresses
and bedding package. Each
morning guests can wake up to
enjoy a complimentary deluxe
continental breakfast featuring
waffles and Jimmy Dean Breakfast
sandwiches. After a long day at
work they can relax in our heated
outdoor pool and spa or get in
a quick workout in our exercise
facility. They can also enjoy the
convenience of our in hotel Market,
which has a variety of snacks, drinks
and ready to cook meals.
We also offer a meeting room
that seats up to 50 people. We also
provide catering services for our
meetings to take away the hassle of
trying to find food for your meetings.
We want to invite everyone
to come check out our newly
renovated hotel on December 17th.
We will be hosting Business After
Hours from 5 p.m. to 7 p.m. Come
take a tour and enjoy food, friends
and drinks. We will also have give
aways so be sure to show up early!
Remember it’s always a great day
at the Fairfield Inn.
First Annual New
Year’s Eve Ball
Join the Roswell
Convention &
Visitors Bureau for
the first annual
New Year’s Eve
Ball, December
31st, from 8 p.m.
to 1 a.m. This
year’s theme is
“Putting on the Ritz”, featuring Chicago’s
Own Burgie Crandall and the Let’s Dance
Band and other local vocalists. Appetizers
and cocktails will be provided by Pepper’s
Grill and Bar. Dress is cocktail attire. Safe
ride reservations will be available.
Tickets are $25 each, $45 per couple
or $175 per table of 8. Ticket sales begin
on November 11th, Veterans’ Day, at the
Roswell Convention and Visitors Bureau, 912
N. Main or call (575)624-6860 for reservations
or more information.
FOOD DRIVE
We at the Chamber agree that helping
those less fortunate is very important
and appreciate all the hard work that
volunteers put forth each year for this great
cause. Here at the Chamber we ourselves
sponsored a Fall Food Drive and donated
the food to Lend-a-Hand and CASA. We
couldn’t have done it ourselves without the
help of the donors listed below. Thank you
for your donations
and for helping the
Roswell Community.
Call the Roswell Chamber at
623-5695 to see how to get your
company listed here!
Exit Realty
Kenneth Berry
Mary Stramel
Kathy Jahner
Brian Carlozzi
Mike McLeod
Barbara Gomez
Personal Care by
Design
c h am be r
connection
Newsletter of the Chamber of Commerce
Our mission is to promote business prosperity by
assisting business development and fostering
community pride and spirit.
2
3
ADVERTISE IN THE ROSWELL CHAMBER NEWS
ber
c h anm
e ct i o n
con
Newslett
Chamber
er of the
erc
of Comm
e
September 2009
INSIDE THIS ISSUE:
........2
...........
.
Chamber Stats.
..... ..2
rs . . . . . . . . .
2
Diamond Membe
...........
Hours . . . . . .
3
Business After
...........
at the Movies
Family Night
.........5
the Chamber
Advertise with
......7
.... .......
.9
President’s Report.
In Chaves County
Character Counts!
.........9
s. . . . . . . . . .
Olympic
10
Special
...........
. .. . . . . . . . .
UFO Festival.
l. . . . . . . . . 10
Memoria
11
Vietnam Traveling
...........
...........
2010 Census
. . . . . . . . 12
ncy Room .
ENMMC Emerge
. . . . . . . . . . 13
...........
. . . 18
News Worthy
.
.
.
.
.
.
.
.
.
.
Events . . .
Calendar of
McCarty
Dorrie Faubus
Executive Director
of Directors
Executive Board President
Brad Houston,& Livestock Bureau
Farm
Chaves County
1st Vice President
Lee Adams,
Cleaners
All American
Secretary
Jeff Weathers,
Secretary
Treasurer
Don Hunter,
Life Insurance
New York
Past President
Kenneth Berry,
National Bank
Roswell
s
Board of Director
Ray Baca
Bank of the Southwest
Kevin Bonner
KBIM Radio
Valory Brakeman
t
Sunwest Managemen
Brown
Jean
Group
Prudential Grieves
Brian Carlozzi
Energy
Armstrong
John Dalton
Chiropractic
Pecos Valley
Steve Denio
Denio’s Cleaners
David Duer
Planning
Century 21 Home
Jim Hudson
Firm
Hinkle Law
Buffy Itomitsu
Business Notions
Brooke Linthicum
ENMMC
Cindi Lucero
CableOne
Mike McLeod
Xcel Energy
Kristen Salyards
CASA
Debra Young
strates the
employee demon
An Xcel energy ity at the National Night
danger of electric
Out in August.
ice
ing their serv
ines is increas
by adding
American Airl
rn New Mexico
to Southeaste inning August 25, 2009.
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Pioneer Bank
LOS ANGELES,
CALIFORNIA
The Roswell Chamber of
Commerce is a visible entity
and focal point for information
about Roswell — including the
services and products available
to visitors, residents and other
businesses from our members.
The Chamber Connection is
published monthly and posted
on the Roswell Chamber
website.
We offer competitive rates for
printed ads as well as inserts in
the Chamber Connection. The
Chamber Connection features
news, information, business
services and details about
southeastern New Mexico. Your
advertisement is sure to reach
your target audience.
Space is limited, so call Tamara
at 623-5695 today to book your
ad! Don’t miss this opportunity
to economically market your
business and build referrals.
MONTHLY RATES
Full page
$125.00
1/2 page
$75.00
1/4 page $50.00
1/8 page $25.00
Want to reach even more
people? Advertise on the
website with a rotating banner!
DALLAS/FT. WORTH,
TEXAS
This concert
brought to you by:
Hinkle Oil & Gas Properties
Myrl S. Good, Dave Sorenson, Riley A. Armstrong,
Shirley Childress, Becky Smith
5
PRESIDENT’S REPORT
Brad Houston
2009-2010
Chamber
President
As we approach the
beginning of a new year,
our society is reeling from an
economic depression. The
state of New Mexico is suffering
from a deficit of millions of
dollars. The legislature will
struggle to balance the
budget. Education is one of
the many things that hang in
the balance.
Our region has felt some of
the economic strain we see in
media reports, but the local
impact has been substantially
less than in other areas of the
country. While the decline in
commodity prices has been
felt drastically in our oil and
gas and agriculture industries,
widespread unemployment
and multiple business closures
have yet to develop. Housing
sales have slowed somewhat,
but there are still new houses
under construction and
potential purchasers looking
to buy. Banks have money to
lend, and Christmas shopping
activity is well under way.
Politically, we have seen
a clear majority vote for a
change in government, both
nationally and within our
state. President Obama has
many challenging matters
to consider. Health reform,
trade and cap, the country’s
economy, and the war in
Afghanistan are some of the
major problems he has to
tackle. Locally we need to let
our thoughts be heard to the
Washington delegation from
New Mexico. FLETC and ILEA
are two important training
facilities in southeastern New
Mexico. We want to do
everything we can to keep
those facilities located here.
Other states would dearly
love to get them in their own
states. Legislative rallies in
Washington, D.C. help to keep
our legislators convinced of
the importance that these
programs have in southeastern
New Mexico.
It is clear that the state
budget crisis will be dominant
in the next legislative session
and the results will be felt
for some time to come. Our
challenge is to look at this time
as an opportunity to improve
ourselves, our relationships, our
businesses, and our community.
Roswell has always risen to
the challenge, and we will do
so again in 2010. Especially
in this season of sharing and
giving, we can strengthen our
family relationships, and we
can enhance our business by
supporting our local businesses.
We can and will make a
positive difference by actively
embracing “CHANGE”.
The Roswell Chamber of
Commerce has gone through
a number of changes. With
the new director Dorrie FaubusMcCarty and a new office
staff, progress is being made
to make the Roswell Chamber
an important part of the city
functions. Novembers Business
After Hours at First American
Bank was a great success with
their Winter Wonderland. First
American Bank, Xcel Energy
and Roswell Regional Hospital
jointly sponsored this wonderful
event and did very well in the
auctioning of the trees, wreaths
and their silent auction. If you
missed the last Business After
Hours be sure to attend the
next one to be held at the
Fairfield Inn on December
17, 2009. January’s Business
After Hours will be at Roswell
Hyundai on January 21, 2010.
Best wishes to you, your
business associates, and your
families for a blessed and Merry
Christmas, and for a Prosperous
and Happy New Year!!!
Lincoln National Forest Christmas Tree Permit
Make Christmas special this year by picking out and cutting down
your very own Christmas tree. You may purchase your Christmas
tree permit from the Roswell Chamber of Commerce for $5.00
(Limit one per Household).
Additional locations for tickets are Ruidoso Wal-Mart, Ruidoso
Chamber of Commerce, and Smokey Bear State Park in Capitan
thru December 24, 2009.
HAPPY HOLIDAYS!
In - Ho m e Se n i o r Ca re Se rv i c e s
IN CHAVES COUNTY
NoN-Medical iN-HoMe caRe
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• Incidental Transportation
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• Meal Preparation
• Housekeeping
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• Grooming
• Live-In Services
The name you can trust when
• 24-Hour Care
keeping you or your loved one living
• Respite Care or Relief for Family
independently and safely in the
Personal Care Services
privacy of home. We provide the
• Bathing, Grooming, and Hygiene
• Mobility Assistance
same excellent service 24 hours a day,
• Transferring and Positioning
365 days a year to all of our Comfort
• Toileting and Incontinence
Keepers® clients.
• Feeding and Special Diet or Meal
Preparation
PRivate duty NuRSiNg
We offer a range
• Ostomy Care
of services which
• Urinary Catheter Care and
Maintenance
enables us to
• Bowel Program
customize a care
• Dressing Changes
plan designed
• Administering of Medications
• Tube Feeding
specifically for
• Suctioning
your individual
• Medication Set-Ups
needs.
• Pre-filling of Insulin Syringes
• Wound Care
• Monitoring of Skin Conditions
• Nail Care, Including Care for Diabetics
Serving Chaves and
• Instruction to Family and Client on
Eddy Counties.
Disease Management
• General Health Assessments
Call today for your
• Coordination of Medical Services
free in-home assessment.
SafetyChoiCe® tecHNology
• Personal Emergency Response Units
• Medication Dispensers
• Pressure Mats
• GPS Systems
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• Door and Window Alarms
Roswell, NM 88203
• Smoke and CO Detectors
• Video Monitoring Systems
• Around the Clock Monitoring
575-624-9999
© 2009 CK Franchising, Inc. | An international network of independently owned and operated offices.
www.ComfortKeepers.com
Character Counts! In
Chaves County is forging
ahead with many projects
presently in full gear.
The Character Counts!
in Chaves County
“Teacher of Character”
Recognition Program
will honor 14 outstanding educators
from throughout Chaves County who
will be chosen through the nomination
and selection process. Sponsored by
Eastern New Mexico Medical Center,
Roswell Regional Hospital and Read &
Stevens, Inc., all nominees, along with
the winners, will be honored Tuesday
evening, February 23, at the Roswell
Convention and Civic Center.
Another of our programs, The
Coaches of Character Recognition
Program, has just chosen its autumn
coaches of the year. Sponsored
by PrimeSource Mortgage and The
Roswell National Bank, it was created
to encourage all high school coaches
in Chaves County to “Pursue Victory
with Honor” and exhibit the six pillars
of character in the classroom, in the
locker room, during practice, and during
competitions throughout the year.
An active and dedicated Character
Counts! In Chaves County board of
directors leads the way. With the
ongoing support of everyone we know
Character Counts! In Chaves County will
continue to establish and encourage
those values which are recognized
by all; Trustworthiness, Respect,
Responsibility, Fairness, Caring, and
Citizenship.
For further information please contact
the Character Counts! office 575623-5695 Ex. 120 or visit us online at
CCCCNM.org
NEWSLETTER DEADLINE
Don’t forget the deadline to have your
information included in the January
newsletter is December15th! Please
contact Tamara at 623-5695 if you have
something that you would like included.
ROSWELL REDCOATS COAT TALES
Karamia R. Victoria
President
Roswell Chamber of Commerce
“Redcoats”
Even Santa Wears a
Redcoat!!
Being a Redcoat is an
exciting way to be a part of
the community, get to know
new businesses and celebrate
changes made to existing
businesses. The Roswell
Redcoats are always looking
for more members. If you are
interested in becoming a
Redcoat please contact me at
575-625-1136, call the Chamber
of Commerce or stop any
Redcoat to get information. If
you are a Redcoat “lifetime”
member, and would like to get
involved again, we would love
to hear from you…. Please give
us a Jingle.
We have enjoyed and are
honored to have attended
some very fun and emotional
events lately: Coca-Cola’s
greeting and recycling event,
Valley Christian’s Open
house, Business After Hours
at Krumland-Roswell Toyota,
ILEA events, Chaves County
EDC/Soar with the Eagle Event
Celebrating Breast Cancer
Awareness Month and Honoring
Patricia Jennings, Grand
Openings for Shear Elegance,
Personal Care by Design/
Frontier Medical, Church on the
Move’s Higher Definition Studio,
and for McGuire Wound and
Ostomy Center. Business After
Hours was festive with Winter
Wonderland at First American
Bank. I would also like to
personally thank James Cassidy,
Director of Marketing for Great
Southwest Aviation and Eric
Zottneck, Mortgage Consultant
for Wells Fargo, for joining us
as speakers at our monthly
luncheons. Their time was much
appreciated. As we are nearing
the end of the year, we look
forward to a New Year filled
with new Redcoat members as
well as the opportunity to meet
new businesses.
All my best to you and yours this
holiday season!
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Have a blessed Christmas & a Happy New Year!
Lennie Hernandez
(520)904-7442
Susie Russell
(575) 317-4302
First American Bank hosted
Business After Hours for
November which included the
Winter Wonderland Auction
benefitting Chaves County
CASA. We would like to
thank them for hosting such
a wonderful event! If you
haven’t had an opportunity
to attend a Business After
Hours, you are missing a great
networking opportunity as well
as great fun and door prizes!
Our next event is at the
Fairfield Inn and Suites,
December 17th. Join us and
see the new renovations that
have been made. We hope
to see you there!
There is still time to purchase a gift for the
Giving Tree. Contact CASA to see how
you can help
January Business After Hours
Roswell Hyundai
Thursday, January 21, 2010
5-7 p.m.
It’s a party! Come join us for a
fun evening of food, beverages,
networking opportunities & great
door prizes! See you there!
10
FROM THE OFFICE OF THE EXECUTIVE DIRECTOR
Dorrie FaubusMcCarty
2009-2010
Chamber
Executive
Director
It’s hard to believe 2009 is
almost to an end. Where did
the time go?
My hopes are that you
all had a safe and happy
Thanksgiving, and took time to
do what the holiday is all about
GIVING THANKS! Speaking
of giving thanks we want to
thank all of you that brought
food to the Chamber for our
food drive. Pat yourselves on
the back for doing your part
to help make Thanksgiving
memorable for those less
fortunate. The Chamber of
Commerce is truly thankful
for this great city we live in. I
continue to be pleasantly
surprised, when times seem the
toughest and the economy
is at a low point, how our
community opens up their
pockets and helps out those in
need.
We are asking for you, our
members input. The Chamber
has sent out a survey via email
asking many questions that
will help us to better serve your
needs. If you did not receive
the survey please give Tamara
a quick call at 623-5695 so she
can make sure you get one.
Thanks to those of you that
have taken time to fill them
The most recent new
members include:
The Roswell Chamber
of Commerce is proud
to announce that the
following businesses have
joined our Chamber this
month. We welcome
them and want to
thank all of our current
members for being a part
of the Chamber. The
Chamber is excited that
its membership is always
growing and we look
forward to many more
businesses joining us in the
upcoming year.
McGuire Wound and
Ostomy Center
1717 W. Second St.
Suite 101
Roswell, NM 88201
(575) 627-1200
Roswell Bodywork Co.
127 W. Walnut St.
Roswell, NM 88201
(321) 698-1025
Viva Beauty Salon
110 S. Richardson Ave
Roswell, NM 88201
(575) 622-1628
Audio Acoustics Hearing
Center
1000 W. 4th St.
Roswell, NM 88201
(575) 623-8474
out and especially for the nice
comments about the direction
the Chamber is taking.
Our Committees continue
to meet on a regular basis
in order to keep moving in a
forward direction and to meet
the needs of our members.
Thank you to all of my board
for taking time from their full
time careers to make the
Chamber the Chamber we
can all be proud to belong to.
May you have a glorious
Christmas Holiday!
Remember the Chamber
staff is here for you. Email or
call Tamara, Bea, Aletha or
myself if you have a question.
If we don’t have the answer
you can count on us to give it
our best effort.
Casa Querencia
Animal Health
Consulting Center
Casa Querencia Animal
Health Consulting Center,
LLC is now excited to
provide excellent dog, cat
and horse boarding for
your furry friends. Please
ask us about Rocky Point
Ranch, LLC and what they
have to offer you for the
Holidays!
No matter where or when you choose to
vacation, it’s always hard to relax when
you’re worrying about the happiness and
care of your furry companion. So when
you leave town, send your dog or cat on a
vacation of his or her own.
For more information please call 575-6220525 or visit our web site at casaquerencia.
com. We are located at 1802 Penasco Rd.,
Roswell, NM 88201.
BUSINESS SPOTLIGHT
Generations of Learning
Generations of Learning traces its
roots back to 1937 when Sadie Cooper
Vauchelelt opened the first PreK and
Kindergarten in New Mexico. Back then
the children went to school half-day in a
converted barn located at 500 N. Lea.
For 25 years Sadie and her dedicated
teachers taught the children of Roswell
their ABC’s, numbers, music, drama and
every foreign language. In 1962 the
school was moved to The First Christian
Church and Grace George took over as
Director. Grace added many exciting
components to the curriculum including
her famous “Tea Parties” that are still
held every year for the children and their
parents during February. In 1991 Marilyn
Wagner became the third Director and
in 2000 Jeri Key became the Co-Director
and the school continued to expand
and offer additional services. In 2002
the school was moved to two temporary
locations at South Main Church of Christ
and Grace Church. Finally in August 2004
the school opened at their permanent
facility located on 5 acres at 2601 W.
Berrendo. Generations of Learning is now
a year long, full time center for children
ages 6 weeks through 10 years. We
provide many services that were unheard
of in Sadie and Grace’s time; however
we are proud to carry on many of the
traditions that made our school famous.
Generations is a National All Star School,
Nationally Accredited, a New Mexico
PreK site, and a national award holder for
donating the most money in the nation
for a Preschool to St. Jude Children’s
Hospital. We are very proud of our
heritage and are looking forward to more
exciting happenings at our school.
Each month the Chamber of Commerce
will draw a business name or two
from a hat with all current Chamber
Members as the Member of the Month.
Those chosen will be asked to give a
brief description of their business or an
upcoming event that they would like
to let other members know about. This
month we have chosen Generations
of Learning as our first Member of the
Month. Congratulations and we look
forward to other business updates in the
months to come.
www.roswellnm.org
Visit us online:
Roswell update from the City Planning Director, Michael Vickers
Sonic Drive-In: Construction is
moving along at a rapid pace
and the new prototype will
include parking stalls as well
as a full-service drive-thru with
easy access to Main Street.
(Located at 808 N. Main)
Blount’s Firearms: The 2,400
square foot firearms store is
currently under construction
with foundation poured and
the steel building already
erected. Interior work remains
along with landscaping.
(Located at 1200 N. Virginia
Ave.)
Rhoads Plumbing & Heating
Warehouse: The 12,000 square
foot new warehouse facility is
currently under construction.
The shell of the building has
been constructed and will
serve as a storage area for
supplies and equipment.
(Located at 605 N. Virginia
Ave.)
All Saints Catholic School: The
K through 8th Grade classroom
building is under construction.
The project is scheduled to be
complete and open for the
2010 Spring Semester.
(Located at 2808 N. Kentucky
Ave.)
MICHAEL’S MONTHLY
Comfort Suites Hotel on North Main Street.
Comfort Suites Hotel: The
68-suite hotel is on-pace and
scheduled to be completed
mid-February of 2010. The
hotel features upgraded
finishes, high-end furnishings,
and LCD screen TV’s in each
room.
(Located on North Main Street
across from Hampton Inn)
Marriott Towneplace Suites:
The 71-room, extended stay
hotel is permitted and ready
to break ground. Construction
is scheduled to commence
before year end with a rough
build-out time of one year.
(Located between Walgreens
and La Quinta on the east side
of Main)
Pioneer Bank Headquarters:
The new 40,000 SF, 3-story
bank is under construction and
nearing its grand opening.
The bank has 5 drive-thru
lanes, a secure drive-up ATM,
and an interior water feature.
The project is expected to be
completed in December!
(Located north of Wells
Fargo on the NW corner of
Mescalero and Main)
Roswell Community Federal
Credit Union: The new bank is
currently under construction
with core and shell primarily
complete and a rough project
completion this winter.
(Located on the west side of
Main Street just south of Sherrill
Lane)
Development Information –
Permits
Residential permits pulled in
November: 2
Total Permits Pulled in 2009
(Res. & Commc.) 60
RULES FOR SUBMITTING ARTICLES OR FLYERS
The Roswell Chamber of Commerce
welcomes your articles, flyers or other
information for this newsletter. Due to the
overwhelming requests made, we found it
necessary to implement some rules that will
help us provide all the information about what
is going on in Roswell - while keeping up our
standards for quality.
a registration form on the flyer. Please include
your contact information so those interested
can reach you.
4. Flyers must be sent in Word or PDF high
resolution. Image scans of a printed flyer will not
be accepted.
Your event information is
important to us. We love
to publicize any event
that is happening in
Chaves County. With your
help, we can provide a
high-quality informative
newsletter.
1. Articles must be submitted in text format.
Please do not scan in text as an image.
2. Any images you wish to include should be
taken at the highest resolution your camera will
take.
3. If you wish to include flyers, do not include
14
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Successful Business Tips
The Chamber has started a new section called “Successful
Business Tips” where we will provide businesses like yours tips
to help you effectively improve your work environment. This
month’s tip is about how to attract new customers. If there is a tip
that you would like to share or get more information about please
call Tamara at 623-5695 or email at tamaram@roswellnm.org.
A Business Dies Every 2 Hours
It breaks my heart to go shopping sometimes. There's the "Going out of business sale!", the
pride saving "Lost our lease sale!", and the cardboard headstone "Space for Rent". They are all
a result of the same problem . . . not enough customers.
It's nice when you can open a business and attract new customers the next day. It's great when
a web site guarantees your profitability. But none of those things happen without good planning.
Without a good plan, and the proper execution, businesses die very quickly.
3 RULES TO ATTRACT NEW CUSTOMERS
1. Let people know you exist - Advertise and market yourself -- don't forget social media. If
people don't know where you are and what you do, they can't buy from you. Advertising and
marketing greatly increases your chances of success.
2. Don't scare the customer - Make the customer feel comfortable with your product or
services. Provide an environment in which they will feel safe. Make them feel good about
spending their money. I walk by stores all the time that are open, but look very dark inside. That
doesn't make me feel like going inside. You can't attract new customers if they are not
comfortable with you.
3. Look the part - Businessmen wear suits. Policemen carry guns. You are reading this article
because we look the part. We effectively display our ability to attract new customers. You can
do the same when you look the part. If you were going to buy tools, you would expect a guy
with a tool belt and a smock to help you out right? After all, he looks like he knows what he's
talking about. What if you went to go buy a power saw and a lady in a clown suit asked if she
could help you? Exactly. Look the part and you can attract new customers without any
problems.
You would be surprised at how many people break these simple rules. I go exploring around my
city and I find little out-of-the-way businesses that I would have never known about before. They
are good businesses with absolutely no exposure. So when I go back a few months later to see
them again, they are out of business. It's very sad. They don't go out of business because they
are bad at business, it's just that no one knew where they were so they never made enough
money to stay open. You can't attract new customers when they don't know you exist.
Copyright 2009. Reprinted with permission from Barbara Wold's Retail & Consumer Tips
December 1st •
7th Annual Angel Gala – 5 p.m. to 7:30 p.m. at the Best Western Sally Port Inn & Suites, tickets are $20 per person, $25 at the door December 4th •
Micky Cruz Concert – 8 p.m. to 11 p.m. at the Roswell Convention Center December 5th •
Reindeer Run – 9 a.m. at Senior Circle, entry fee is $20 •
19th Annual Electric Light Parade – 6 p.m. on Main Street •
l
The Christian Motorcycle Association's (CMA) annual Toy Run will gather at the Roswel. Mall at 9 a.m. December 6th, •
Christmas Home Show and Raffle will be held from 1 p.m. to 5 p.m. Tickets are $15 and are on sale at the Historical Museum or any Roswell Realtor's office December 7th • The ENMU‐Roswell Community Band and the ENMU‐Roswell Community Chorale will present the annual Winter Concert at 7 p.m. in the Performing Arts Center on campus
December 12th • Roswell Museum and Art Center Holiday Open House – from 5 p.m. to 7 p.m. • Roswell Senior Circle ‐ Arts & Crafts, Bake Sale, and Silent Auction from 9 a.m. to 2 p.m. at the Roswell Senior Circle • Roswell Adult Center dance from 7 p.m. to 10 p.m. Admission is $5 per person December 20th •
Roswell Symphony Orchestra – Michael Martin Murphey, Cowboy Christmas, 2:30 p.m. December 21st – January 3rd •
RISD Christmas Break December 30th •
Senior Circle Book Club meets the last Wednesday of every month at 2 p.m.
To add your event to this calendar, contact Tamara at the Chamber — 623-5695
Our mission is to promote business prosperity by assisting business development and fostering community pride and spirit.