Spain - CMVocento

March 2016
SPAIN
GENERAL INFORMATION
34%
49% MEN
51% WOMEN
46,6 MILLION
INHABITANTS
AB SOCIAL CLASS
WITH HIGH INCOMES
86%
+14 YEARS OLD
Source: INE (Instituto Nacional de Estadística), Population data, Padron 2015; EGM 1st Accum 2016, SOCIAL CLASS WITH HIGH INCOMES IA IB
MADRID IS THE REGION THAT
PROVIDES MORE TO THE GDP PER CAPITA IN SPAIN,
FOLLOWED BY BASQUE COUNTRY AND NAVARRA
PAÍS VASCO
NAVARRA
CATALUÑA
LA RIOJA
ARAGÓN
MADRID
BALEARES
DISTRIBUTION OF THE GDP IN SPAIN
31.812
30.459
28.682
27.663
25.552
25.507
24.394
23.290
21.922
20.847
20.675
20.586
20.431
19.900
18.929
18.354
17.263
16.166
Madrid
País Vasco
Navarra
Cataluña
Aragón
La Rioja
Baleares
SPAIN
Castilla León
Cantabria
Asturias
C. Valenciana
Galicia
Canarias
Murcia
Castilla la Mancha
Andalucía
Extremadura
Source: INE (Instituto Nacional de Estadística) 2015; data in Euros.
DISTRIBUTION OF THE WEALTH IN SPAIN
MADRID /CATALUÑA
REPRESENT 32% OF THE INDUSTRIAL
POWER AND AROUND 14 MILLION
INHABITANTS OUT OF 47 MILLION OF
INHABITANTS IN TOTAL
Source: INE Encuesta Industrial de Empresas 2014 (Industrial Enquiry of Companies); The enquiry refers to the group of companies with Industry as main activity, and settled in the national territory;
Population data, Padron 2015;
DISTRIBUTION OF THE WEALTH IN SPAIN
REST OF SPAIN
68% OF THE INDUSTRIAL POWER
Source: INE Encuesta Industrial de Empresas 2014 (Industrial Enquiry of Companies); The enquiry refers to the group of companies with Industry as main activity, and settled in the national territory;
TELEVISION
DAILIES
INTERNET
RADIO
OUTDOOR
MAGAZINES
SUPPLEMENTS
CINEMA
52%
14%
11%
9%
8%
5%
1%
0,3%
% MARKET SHARE OF ADVERTISING INCOMES
957,6 MILLION€
ATL ADVERTISING INCOMES
2016 (JAN-MAR)
EVOLUTION OF ADVERTISING INCOMES PER MEDIA
2014
2015
2016 (Jan-Mar)
Source: MAS, i2p, Jan-Mar 2016, Data in million €.
Radio
Outdoor
49
234
230
231
70
89
281
291
301
349
360
388
Internet
Magazines
19
21
27
3
Dailies
51
51
51
7
Television
109
132
368
386
435
623
614
617
500
1.816
1.941
1.664
2013
Supplements
Cinema
TV KEEPS ON 1ST POSITION
WITH 52% OF SHARE POINT.
DAILIES KEEP ON 2ND POSITION.
MAGAZINES AND SUPPLEMENTS
KEEP THE LEVEL OF INCOMES.
EVOLUTION OF ADVERTISING INCOMES PER MEDIA
2014
2015
2016 (Jan-Mar)
Source: MAS, i2p, Jan-Mar 2016, Data in million €.
Radio
Outdoor
49
234
230
231
70
89
281
291
301
349
360
388
Internet
Magazines
19
21
27
3
Dailies
51
51
51
7
Television
109
132
368
386
435
623
614
617
500
1.816
1.941
1.664
2013
Supplements
Cinema
100%
90%
88%
80%
72%
70%
68%
60%
60%
50%
37%
40%
28%
30%
20%
10%
10%
4%
0%
TV
OUTDOOR
INTERNET
RADIO
MAGAZINES
DAILIES
SUPPLEMENTS
CINEMA
HOW IS MEDIA CONSUMPTION IN SPAIN?
78% OF THE SPANIARDS CONSUME EITHER
DAILIES, SUPPLEMENTS OR INTERNET.
Source: EGM 1st Accum 2016
LEADING COMMUNICATION GROUP IN SPAIN FOR
PRINT & DIGITAL MEDIA
SUPPLEMENTS & MAGAZINES
GRUPO PLANETA
247
MEDIASET
220
GRUPO PRISA
73
VOCENTO
35
UNIDAD EDITORIAL
34
GRUPO COPE
GRUPO GODÓ
(*) CCMA
SOURCE: INVESTMENT MAS, I2P, DATA IN MILLION €, JAN-MAR 2016
30
20
16
PRENSA IBERICA
12
GRUPO ZETA
12
ANALYZING THE INVESTMENT RECEIVED BY THE GROUPS,
VOCENTO OCCUPIES THE 4TH PLACE ON THE RANKING,
BEING THE SECOND EDITORIAL GROUP.
(*) CORPORACIÓ CATALANA DE MITJANS AUDIOVISUALS: CCMA.
QUALITY MEDIA
WEB
SMARTPHONES
TABLET
KIOSKO Y MÁS
DEVELOPING QUALITY PLATFORMS THAT ADD VALUE
77%
OF SPANIARDS ARE
USERS OF INTERNET
INTERNET AUDIENCE IN SPAIN
6 OF EACH 10
INTERNET USERS
READ DAILY NEWS ONLINE
(*) EUROSTAT INDIVIDUALS INTERNET USE UPDATED DATA MAY 2015. REFERENCED: LAST 12 MONTHS (**) SPAIN. MAY 2015 DATA.
International
Why Vocento online?
Spain:
47 million people, Madrid and Cataluña: 29,7%
Vocento leader of information reaching 70,3%
of population vs. elmundo.es and elpaís.com
SOURCE: INE.
International
Dailies
Top 3 ranked in the last 10 years
High reach due to our media pool:
national and regional dailies, vertical
portals, mobile.
The scope of Vocento Online is hard to
reach by other online media, since it has
presence in the whole Spanish territory.
Vertical Sites
Others
Vocento Mobile
Vocento
Performance
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
 ABC.es national daily: 11.789 u.u.
 Vocento news:
19.487 u.u.
 Mujerhoy.com:
1.495 u.u.
International
Being present in the entire Spanish territory
(ABC/21 REGIIONAL LEADING QUALITY DAILIES )
International
19.487.000 591 M
UNIQUE USERS/MONTH
VIEWED PAGES/MONTH
MOBILE
PERSONAL COMPUTER
16.350.000
UNIQUE USERS/MONTH
9.238.000
UNIQUE USERS/MONTH
250.000.000
342.000.000
VIEWED PAGES/MONTH
VIEWED PAGES/MONTH
SHARED
EXCLUSIVE MOBILE
10.249.000
UNIQUE USERS ACCES
ONLY THROUGH THEIR MOBILE DEVICE (53% OF TOTAL TRAFFIC)
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
International
19.487.000 591 M
UNIQUE USERS / MONTH
PAGE VIEWS/MONTH
TDP
19.487
16.557
15.914
14.722
13.998
12.885
Vocento News
Mundo Global Reach
1
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
EL Pais Sites
st
Elmundo.es Sites
20MINUTOS Sites
RANKING
NEWS/INFORMATION
La Vanguardia
11.789
ABC.ES Sites
International
Economy
Technology
58% MALE
Travel
39% (25-44 y.o.) 22% (45-54 y.o.)
82% ABC1
Sports
Health
SOURCE: COMSCORE MMX MARCH 2016
International
Leading national formula in all regions
Penetration over total digital audience in each region versus El País and El Mundo
>45%
vocento news
SOURCE: COMSCORE DEMOGRAPHIC PROFILE (DESKTOP) MARCH 2016
35%-45%
25%-35%
15%-25%
0%-15%
International
Leading national formula in all regions
Penetration over total digital audience in each region versus El País and El Mundo
>45%
35%-45%
Target (000)
Total usuarios
Total España
Andalucía
Aragón
Asturias
Cantabria
Castilla La Mancha
Castilla León
Cataluña
Com. de Madrid
Com. Valenciana
Extremadura
Galicia
Islas Baleares
Islas Canarias
La Rioja
Murcia
Navarra
País Vasco
23.149
3.763
717
543
288
1.000
1.210
4.118
3.742
2.366
335
1.075
600
990
163
641
373
1.225
SOURCE: COMSCORE DEMOGRAPHIC PROFILE (DESKTOP) MARCH 2016
25%-35%
La Vanguardia
4.059
18%
13%
17%
16%
17%
14%
17%
26%
16%
15%
16%
16%
20%
16%
14%
18%
15%
17%
15%-25%
EL Pais Sites
6.623
29%
24%
32%
30%
34%
24%
28%
25%
39%
27%
28%
28%
28%
24%
29%
29%
22%
31%
0%-15%
Elmundo.es Sites
6.614
29%
26%
27%
30%
31%
32%
29%
22%
39%
27%
25%
29%
29%
27%
24%
29%
31%
27%
Vocento News
9.198
40%
40%
45%
48%
49%
35%
43%
30%
44%
34%
43%
47%
43%
34%
46%
40%
42%
53%
International
11.789.000 147 M
UNIQUE USERS/MONTH
VIEWED PAGES/MONTH
MOBILE
PERSONAL COMPUTER
8.776.000
4.832.000
UNIQUE USERS/MONTH
UNIQUE USERS/MONTH
66.000.000
80.000.000
VIEWED PAGES/MONTH
VIEWED PAGES/MONTH
SHARED
EXCLUSIVE MOBILE
6.957.000
UNIQUE USERS ACCES
ONLY THROUGH THEIR MOBILE DEVICE (59% OF TOTAL TRAFFIC)
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
International
11.789.000 147 M
UNIQUE USERS / MONTH
PAGE VIEWS / MONTH
TDP
15.914
14.722
13.998
12.885
11.789
6.766
4.066
EL Pais Sites
Elmundo.es Sites
20MINUTOS Sites
La Vanguardia
ABC.ES Sites
ElPeriodico
La Razon - Spain
th
5 NEWSPAPERS
RANKING
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
3.864
La Voz De Galicia
2.928
Ideal
2.751
El Correo
International
57% MALE
44% (25-44 y.o.) 21% (45-54 y.o.)
84% ABC1
RSS Update 23 March 2016
SOURCE: COMSCORE MMX MARCH 2016
International
Monthly reach of our leading quality regional dailies vs direct competitor
VOCENTO
Abcdesevilla - Abc.es
CANARIAS7.ES
DiarioDeNavarra
Diario Montanes
Diario Sur
Diario Vasco
El bierzo noticias
El Comercio
El Correo
HERALDO.ES
DIARIODELALTOARAGON.ES
Hoy
Ideal
La Rioja
La Verdad
La Voz de Galicia
La Voz Digital
Las Provincias
LEONOTICIAS.COM
MENORCA.INFO
Norte De Castilla
ULTIMAHORA.ES
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
UU (000) PV (NM)
2.446
369
466
822
24
6
12
33
1.915
20
1.420
1.653
2.751
1.311
26
1.521
2.928
460
1.863
34
22
36
14
0
27
23
15
15
3.864
54
436
2.514
292
94
1.085
780
3
20
4
2
26
8
COMPETENCIA
DIARIODESEVILLA.ES
LAPROVINCIA.ES
NOTICIASDENAVARRA.COM
ALERTADIGITAL.COM
MALAGAHOY.ES
LAOPINIONDEMALAGA.ES
NOTICIASDEGIPUZKOA.COM
Elbierzodigital.com
LNE.ES - La Nueva España
DEIA.COM
ELPERIODICODEARAGON.COM
ELPERIODICOEXTREMADURA.COM
GRANADAHOY.COM
Rioja2.com
La Opinión De Murcia Sites
FARODEVIGO.ES
ELCORREOGALLEGO.ES
DIARIODECADIZ.ES
Levante-emv Sites
DIARIODELEON.ES
esdiari.com
ELADELANTADO.COM
Diario De Mallorca Sites
UU (000) PV (NM)
463
749
404
266
184
907
191
1.788
512
7
9
8
2
2
5
1
22
7
710
6
539
62
648
1.181
89
256
2.440
558
37
506
4
0
8
12
2
3
33
5
0
7
International
674.000 4 M
UNIQUE USERS/MONTH
VIEWED PAGES/MONTH
MOBILE
PERSONAL COMPUTER
371.000
340.000
UNIQUE USERS/MONTH
UNIQUE USERS/MONTH
1.000.000
3.000.000
VIEWED PAGES/MONTH
VIEWED PAGES/MONTH
SHARED
EXCLUSIVE MOBILE
334.000
UNIQUE USERS ACCES
ONLY THROUGH THEIR MOBILE DEVICE (50% OF TOTAL TRAFFIC)
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
International
60% MALE
54% (25-44 y.o.) 23% (44-54 y.o.)
78% ABC1
RSS Update 23 March 2016
SOURCE: COMSCORE MMX MARCH 2016
International
1.495.000 11 M
UNIQUE USERS/MONTH
VIEWED PAGES/MONTH
MOBILE
PERSONAL COMPUTER
1.018.000
558.000
UNIQUE USERS/MONTH
UNIQUE USERS/MONTH
6.000.000
5.000.000
VIEWED PAGES/MONTH
VIEWED PAGES/MONTH
SHARED
EXCLUSIVE MOBILE
938.000
UNIQUE USERS ACCES
ONLY THROUGH THEIR MOBILE DEVICE (63% OF TOTAL TRAFFIC)
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
International
1.495.000 11 M
UNIQUE USERS / MONTH
PAGE VIEWS / MONTH
TDP
4.348
2.256
2.168
2.033
1.754
enfemenino
Network
VOGUE.ES
Hola Fashion
SOURCE: COMSCORE MEDIAMETRIX MULTI- PLATFORM MARCH 2016
IMujer Sites
ELLE.ES
1.748
S Moda El Pais
1.495
MujerHoy
1.411
Elmundo.es
Yodona
1.389
Trendencias Sites
1.337
Telva Sites
International
Smoda: 71%
Yo Dona: 57%
57% FEMALE
55% (25-44 y.o.) 18% (44-54 y.o.)
82% ABC1
RRSS Update 23 March 2016
SOURCE: COMSCORE MMX MARCH
International
A unique luxury site. The user’s exposure time in
LOFF.it, keeps over any other daily, site… with an
average time of 9 minutes, showing user´s interest.
3.218.075
viewed pages
User’s profile 25% women vs 75% men of upper and middle upper class.
SOURCE: DAX MARCH 2016
International
Special Actions
Customization of the header
Premium advertising formats
(dropdown MPU 300x600 with video)
International
VOCENTO MOBILE BY TITLES
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
International
TITLES
•
•
•
•
•
•
•
•
International
Billboard + Video
International
FAKER
International
DROP WALL
1
2
3
4
International
Special actions: Take Over Leader
Presence over24 h
Lateral Skys
(120 x 800) + Leader board (980 x 90)
International
Ejemplo
Interstitial
Banner
Video Banner
Mobile
HTML 5
Image Gallery
International
SWIPEABLE
International
PANORAMA BANNER 360º
International
PANORAMA BANNER 360º + LOCATION
International
HORIZONTAL TICKER
International
CUSTOMIZABLE BANNER
International
CUSTOMIZABLE BANNER
International
SHAKE
International
3.400.000 IMPACTS
International
Using our unsold inventory (30%).
Possibilities to optimize and to
segment only by IP Spain
Formats
300x250
980x90
728x90
234x90
300x90
120x800
Text Ads
Title: 25 characters
Description: 70 characters
URL showed: 35 characters
URL landed (CC): 500 characters
URL mobile (optional): 500 characters
Icon: 50x50 pixels
Carmen Castillo
International Advertising Manager
+34 669 43 30 45
ccastillo@cmvocento.com
Rocío Pérez
International Advertising Back-Office
+ 34 686 50 61 46
rpfelix@cmvocento.com