Plantilla Elementos PwP6

Plantilla Elementos PwP6
27 Diapositivas
Estrategias de gestión
Videos should live everywhere
Short form videos are working
well on FB due to the auto
video load feature
Disrupt the flow by being OG
Not that OG, this one
FaceBook makes it easy
FaceBook makes it easy
<title>The Pixar Theory</title>
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
<meta property='og:title' content='The Pixar Theory an Interactive Story, by
@97thfloor #pixartheory'/>
<meta property='og:description' content='Every Pixar movie is connected. This
interactive graphic tells the story of how and why.'/>
<meta property='og:url' content='http://www.pixartheory.com'/>
<meta property='og:site_name' content='The Pixar Theory'/>
<meta property='og:image' content='http://www.97thfloor.com/wpcontent/uploads/2013/07/The-Pixar-Theory-share-1.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wpcontent/uploads/2013/07/The-Pixar-Theory-share-2.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wpcontent/uploads/2013/07/kitty.jpg'/>
https://developers.facebook.com/docs/opengraph/
This gets more difficult
https://dev.twitter.com/docs/cards
Look how many options, yet still rarely used
https://dev.twitter.com/docs/cards
Pinterest has different display options too
https://developers.pinterest.com/rich_pins/
G+ makes it easy
Interactive Marketing Apps are the Future
These aren’t IOS or Android Apps
These are HTML5 JavaScript Mobile friendly Apps
http://www.budgetdirect.com.au/packinglist/
Who said taxes are boring?
Have to build in the real buttons to utilize Twitter cards
Strong calls to action
You could write an article
about College Degrees
Or you could disrupt and engage
Or you could disrupt and engage
Article
32 pages
, 4,602 words
Long
Original Written Pixar Theory,
http://jonnegroni.com/2013/07/11/the-pixar-theory/
Engage
Disrupt
Combined Desktop, Mobile, Tablet
Desktop 8:15 Sec avg. Session
10 Pages / Session
Chris Bennett
CEO
chris@97thfloor.com
@chrisbennett