2015 Media Kit - FFA New Horizons

2015 Media Kit
The magazine of the National FFA Organization
FFAnewhorizons.org
An Integrated Media Program
Print • Digital • Online • Mobile • Magazine App
FFA is dedicated to making a
positive difference in the lives
of students by developing their
potential for premier
leadership, personal growth
and career success through
agricultural education.
The FFA Member
Number of students who are FFA members
WASHINGTON
NORTH DAKOTA
MONTANA
TA
O
ES
MICHIGAN
N
OREGON
IDAHO
IC
N
LI
PENNSYLVANIA
OHIO
KANSAS
NEW
HAMPSHIRE
RHODE ISLAND
CONNECTICUT
NEW JERSEY
WEST
VIRGINIA
MISSOURI
CA
MAINE
MASSACHUSETTS
INDIANA
IS
O
COLORADO
GA
NEW YORK
IN
UTAH
HI
IOWA
NEBRASKA
NEVADA
M
WISCONSIN
WYOMING
ILL
Number of local
FFA chapters in
the U.S., Puerto Rico
and Virgin Islands
SOUTH DAKOTA
ONT
7,665
IN
M
VERM
610,240
KENTUCKY
FO
DELAWARE
VIRG
INIA
MARYLAND
RN
IA
ARIZONA
NORTH
CAROLINA
TENNESSEE
OKLAHOMA
ARKANSAS
SOUTH
CAROLINA
A
IPP
AM
ISS
AB
ISS
AL
M
NEW MEXICO
GEORGIA
I
TEXAS
LOUISIANA
FL
300+
OR
ID
A
Number of careers in agriculture globally
Top five states: TX, CA, GA, MO and OK
Collectively, FFA members earn more than $4 billion annually through their hands-on work experience.
Through career development events and supervised agricultural experience programs, FFA members gain skills that prepare
them for more than 300 careers in the agriculture industry.
87%
of our students are
interested in learning
about career exploration.
AGRICULTURAL EDUCATION
92%
offer agriscience
71%
81%
of FFA members want
to learn about
college preparation.
81%
of FFA members are
interested in learning
about technology.
DEMOGRAPHICS
Where do FFA members live?
offer advanced agriscience and biotechnology
Urban & Suburban Areas
59%
25%
offer agricultural mechanics
49%
offer horticulture
43%
offer animal science
24%
offer environment-related courses
Rural & Farm Areas
65%
Small Towns
10%
The FFA Member
DIVERSITY
8%
Hispanic/Latino
Asian; Native
Hawaiian or other
Pacific islanders;
two or more races
3%
Male
Female
44%
22%
GENDER SPLIT IN FFA
56%
American Indian; Alaskan
Native; African American
White
67%
Primary Audience: Current FFA
members (ages 12 to 21)
5%
4%
Middle School
College
GRADE LEVEL
91%
High School
Secondary Audience: Parents,
teachers, FFA sponsors and supporters
Circulation: 600,000+; More than 30,000
new students joined FFA during the
2013-14 school year.
Pass-Along Readership:
Over 1.2 million
Top Content: Careers in agriculture,
issues in agriculture industry, college
and career planning resources
Integrated Program
OVERVIEW
PRINT
DIGITAL
MOBILE APP
Position your brand alongside the National FFA Organization's premier communications tool.
More than 600,000 FFA members across the U.S. look to the FFA
New Horizons brand for informing and engaging editorial focused
on agriculture, careers, leadership, member successes and
more. The print magazine, founded in 1952 with a name change in
1988, reaches an audience of more than 1.2 million through direct
and pass-along readership. The print publication is mailed
quarterly to active FFA members (ages 12 to 21), FFA alumni,
supporters, parents, teachers and school administrators. More
than 65 percent of readers save the magazine as a resource.
OVERVIEW
PRINT
DIGITAL
Today's media-savvy FFA member also accesses the brand
through online, digital and mobile versions. The website
FFAnewhorizons.org serves as a valuable resource for
agricultural issues information, careers content and life lessons.
The digital magazine library offers an archive of past issues, and
the magazine app offers a free mobile subscription option for
members who want to take their copies on the go or reconnect
with former FFA members.
Through advertising in FFA New Horizons, your brand is
welcomed into the homes, classrooms, computers and
smartphones of more than 600,000 FFA members, families, alumni,
and supporters.
MOBILE APP
As the cornerstone of the FFA New Horizons brand, the print magazine reaches the homes and schools of more
than 600,000 FFA members across the country. This publication is the National FFA Organization’s premier
communications tool, as its only direct connection with each FFA member and his or her family members.
Recent redesigns and content adjustments have included a renewed focus on:
• Issues facing agriculture
• FFA member, advisor and chapter achievements
• Careers in agriculture and allied industries
• Life lessons for teenagers – healthy lifestyles, financial planning, leadership
development, etc.
• Community service and citizenship
Integrated Program
OVERVIEW
PRINT
DIGITAL
MOBILE APP
The website also houses the digital magazine version of the publication. Your advertisement is included in the digital
magazine, which is prominently displayed on the FFA New Horizons website. Live links throughout the digital magazine
drive visitors straight to your website, delivering instant access to more information.
Online Advertising Options:
The Digital Magazine:
FFAnewhorizons.org offers an additional way for FFA
members to connect with the FFA New Horizons brand. The
website delivers in-depth content focusing on FFA member
and chapter successes, facts and information about U.S.
agriculture, issues facing the industry, career preparation,
and more.
• Contains the same high-quality content as the print magazine.
• Extends the reach of the publication and your advertisement.
• Quickly links to websites for additional information.
• Can be easily shared through prominent social media share
tools, email functions and PDF downloads.
• Archives past editions of the publication for easy access to
previous content – very popular with FFA advisors/teachers.
Beyond current FFA members, the website also appeals to a
wider audience, including parents, prospective members,
sponsors, alumni, local supporters and any consumers
interested in learning more about youth in agriculture.
Advertising opportunities range from traditional display ads to
custom sponsorship packages. Section sponsorships, native
advertising, niche digital publications and exclusivity
programs, among other options, are available. We look
forward to creating a solution that meets your online
marketing objectives.
OVERVIEW
PRINT
DIGITAL
Digital Magazine Sponsorship:
Add your brand to all FFA New Horizons editions, past and
present. This exclusive sponsorship features a multi-expanding
banner and rectangle display ads at the top of the page for all
editions of the digital publication, including those from previous
seasons. As digital publications continue to rise in popularity,
this sponsorship provides a unique, exclusive connection to
tablet, mobile and desktop magazine readers.
MOBILE APP
Half of teens who have mobile devices use smartphones, and
nearly 25 percent have tablets. With these statistics expected to
rise sharply in the next three years, FFA New Horizons has
launched its first mobile application.
Available for Apple, Android and Kindle devices, the free app
features content from the FFA New Horizons magazine, including
stories about FFA members’ achievements, agriculture facts,
information about careers in agriculture, and issues facing the
agriculture industry and community.
Additional features include a mobile-friendly
design with vertical scrolling for readability,
pop-up captions and infoboxes containing
additional information, live links
throughout, embedded video and
more. All advertisers are included in
the mobile app, and opportunities for
greater exposure and branding are
available, including embedded videos,
audio, pop-up boxes, additional ad
space and more.
FFA New Horizons Magazine App
Wins Coveted Pearl Award by the
Custom Content Council
The FFA New Horizons magazine app has been
awarded the Custom Content Council’s Bronze
Award for Digital: Best Mobile Application.
The Pearl Awards are presented each year by
the Custom Content Council and recognize
excellence in custom media print and Web
design, editorial, and digital applications.
Specifications
PRINT/WEB
TABLET
TWO PAGE SPREAD
FULL
PAGE
BLEED
Bleed: 15.75"w x 10.75"h
Trim: 15.5"w x 10.5"h
Live area: 15"w x 10"h
Allow .25" for gutter on each side
1/2
HORIZONTAL
1/3 VERTICAL
VERTICAL
1/2 Horizontal Bleed
6"w x 5.25"h
6.75"w x 4.5"h (non-bleed)
1/3 Horizontal
4.4375"w x 4.5"h
1/6 Vertical
2.125”w x 4.5”h
Bleed: 5.178”w x 10.75”h
Trimmed to: 4.9375”w x 10.5”h
Live area: 4.1875”w x 9.75”h
Bleed: 8”w x 8.125”h
Trimmed to: 7.75”w x 8”h
Live area: 7.5”w x 7.75”h
WEB SPECS
FULL BANNER
MEDIUM
RECTANGLE
1/2
VERTICAL
1/2 Vertical
4.4375"w x 6.5"h
1/3 Vertical
2.125"w x 9.5"h
1/6 Horizontal
4.4375”w x 2.1875”h
PRINT/WEB
BLEED
BACK
COVER
Special size to accommodate mailing
address and indicia.
HORIZONTAL
1/6
VERTICAL
Bleed: 8”w x 10.75”h
Trimmed to: 7.75”w x 10.5”h
Live area: 7.5”w x 10”h
1/6
1/3
HORIZONTAL
2/3
HALF
RECTANGLE
FULL BANNER
Full Banner
960 pixels wide x 90 pixels high
Medium Rectangle
300 pixels wide x 250 pixels high
Half Rectangle
300 pixels wide x 125 pixels high
Digital Magazine Sponsorship
960 x 90 pixels
expands to 960 x 360 pixels
Two creatives needed
TABLET
TABLET AD SIZES
File should be submitted as a jpg. All images and verbiage should be kept within 10 pixels of the dimensions specified below.
Interactivity Enhancements:
Full Page
Width: 768 pixels
Height: 1024 pixels
300dpi
Embedded Video:
This enhancement is only available for Full Page
tablet app ads. User will tap to play video. In the
initial view of the video, it will display an image, not
a blank frame.
Materials to provide:
Video:
• Video should be less than 15 seconds long
• .mp4 format, no larger than 80 MB.
1/2-Page H
Width: 768 pixels
Height: 512 pixels
300dpi
• Provide new art with video window: maximum
width of video is 384 pixels, 16:9 aspect ratio
• Provide still image to be used as a placeholder
(same dimensions as provided video)
• Do not include visible play button on video or
video still. Play button icon will be inserted by
the publisher.
Note: The video will play in a full-size pop-up window.
Embedded Audio
Available for all sizes. User will tap audio icon
to play file.
Materials to provide:
• Audio file: up to 45 seconds, .mp3,
max size 5 MB
• Ad page creative with designated white box
for audio player, sized .75” square
(54 x 54pixels). Audio icon will be inserted
by the publisher.
Info Pop-Up
Available for all sizes. User will tap icon to view
creative. Pop-up creative must be submitted
by advertiser.
Materials to provide:
• .jpg or .tiff file, no transparency. Graphic cannot
exceed 4”w x 3”h @ 72 dpi. Max file size: 5 MB
Icon will be placed by the publisher, no proof will
be provided.
Digital Submission
Visit the Ad Resource Center at: ads.jnlcom.com
Supplied Files Policy
Video Sponsorship Materials
Journal Communications Inc. is not responsible for
enhancing advertisers’ digital files or resizing to match the ad
space purchased.
JCI-Produced Video Ads – 15 seconds
Material Requirements:
If any additional work is necessary or if files deviate from the
size or specifications on this form, the files will be rejected and
must be resubmitted. Please proof your ad carefully before
submission. Resubmitted files will be subject to a $50
processing fee.
• Up to five photos – saved as a high-resolution .jpg (300 dpi)
Any extra charges incurred by Journal due to problems with
supplied files will be billed to the advertiser with a detailed
explanation of the problem.
File Format Requirements:
Proofing Policy
We do not provide a proof for ads submitted digitally.
It is understood that the files are set up as the advertiser
intended, were approved prior to submission and will output
as supplied.
Please supply a color proof for content reference
(SWOP preferred).
Please note: The quality of materials is the responsibility
of the supplier.
Submitted Print Ads
• Submit as a high-resolution PDF (PDF/X-1a).
Submitted Online Ads
• Required Files: All rich media ads must be submitted as a .swf or
.fla file with a backup .gif or .jpg file. The .fla file is used for
troubleshooting only.
If the user does not have a Flash player installed on their
machine, a backup .gif or .jpg will be served.
• ClickTAG: All ad units must be coded properly for click tags and
launch a new browser window when clicked on.
If files do not contain the proper coding or deviate from the
specifications on this form, the file will be rejected and must be
resubmitted.
• DoubleClick supports ActionScript 2 in the following
environments: Flash 8, Flash 9 and Flash 10 (Adobe CS5 and
CS6), and ActionScript 3 in Flash 9 and Flash 10 (Adobe CS5,
CS5.5 and CS6).
• Adding a clickTAG to a Flash ad: Go to www.flashclicktag.com
for information on how to insert a clickTAG ActionScript into a
Flash file.
• Linking URL must be provided.
Please note: The accuracy and quality of materials is the
responsibility of the supplier. Please proofread your ad
before submission.
• Company logo – saved as a high-resolution .jpg (300 dpi)
• Copy or tagline of up to two sentences
Submitted Video Ads – 30 seconds
• High-resolution Quicktime .mov or .dv file, uncompressed
• Aspect ratio: 16:9
Submit to:
FTP:
http://www.jnlcom.com/ftp
Username: ads
Password: client
• Upload files and complete the contact information form.
Once files are uploaded, a message indicating a successful
transfer will be posted. Detailed FTP instructions are
available from your sales rep.
Email (ads@jnlcom.com):
• Compress your files into a single compressed, self-extracting
file. We can only accept file sizes less than 10 MB.
• Include business name, magazine name and ad size in your
email message. Email to ads@jnlcom.com.
Disk:
• We accept Mac-formatted CDs/DVDs. Please email all
PC-formatted files.
• We hold supplied disks until publication. If you would like
your disk returned, submit a self-addressed stamped
envelope. Allow 6-8 weeks after publication for a
returned disk.
Editorial Calendar
2015 Publishing Calendar
ADVERTISING
ADVERTISING
CLOSING DATES MATERIALS DUE
ISSUE
EDITORIAL HIGHLIGHTS*
SPRING 2015
• Annual “Life After High School”
Special Issue
• College Planning Resources
12/12/14
12/19/14
March
SUMMER 2015
•
•
3/13/15
3/20/15
June
FALL 2015
• National FFA Convention and Expo Preview
• FFA-Related Holiday Gift Preview
• Technical Agriculture Careers
6/12/15
6/19/15
September
WINTER 2015-16
• Annual “Life After High School”
Special Issue
• College Planning Resources
9/11/15
9/18/15
December
Annual “All About Animals”
Special Issue
Livestock, Equine and Small Animal
Resources and Career Information
*Editorial subject to change.
725 Cool Springs Blvd., Suite 400
Franklin, TN 37067
(615) 771-0080
Toll-free: (800) 333-8842
Fax: (615) 296-0461
JOURNAL
COMMUNICATIONS
AGRIBUSINESS PUBLISHING
Advertising Inquiries:
Rhonda Graham
rgraham@jnlcom.com
(800) 333-8842 ext. 324
IN HOMES