Junie 2013 - OUDTSHOORN BUSINESS CHAMBER

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OUDTSHOORN BESIGHEIDSKAMER
OUDTSHOORN BUSINESS CHAMBER
Junie 2013
Hoekom moet ‘n besigheid adverteer?
Die uitsluitlike doel van ‘n besigheid is om produkte en dienste te verkoop om wins te verdien. Reklame help
‘n besigheid om wins te maak deurdat meer mense weet van die produk of dienste, wat dus lei tot verkope.
Die verbruikers aan die ander kant sal niks van die produkte weet as dit nie geadverteer word nie.
Advertensies help die verbruiker om besluite te neem oor watter produkte of diens hulle wil koop.
Hier volg ‘n lys redes waarom ons behoort te adverteer:
•Almal weet nie wie jy is nie, maak nie saak hoe lank die besigheid al bestaan nie. Mense trek gedurig en
nuwe mense beweeg in die area in. Dus moet die besigheid telkens weer bekend gestel word.
•Jou mededingers adverteer. Daar is net soveel potensiele kliente daar buite wat op die uitkyk is vir jou
soort produk en dalk het hulle net jou mededinger se advertensie gesien. Net soos daar minder kopers in
die ekonomie is, is daar ook minder geld beskikbaar om te koop. Hou dus jou advertensie voor hulle al die
tyd sodat hulle jou produk wil koop.
•Skep verkeer. Deurlopende verkeer in jou besigheid is die eerste stap tot verhoogde verkope en ‘n
uitgebreide klientebasis. Hoe meer klante jou winkel binne kom hoe beter is die kans van verkope en ‘n
verwysing.
•Almal wil nie juis nou jou produk koop nie. Deur jou advertensie gedurig onder hulle neuse te hou sal die
kant dadelik jou produk koop wanneer hy gereed is om toe te tree tot die mark sal jou advertensie die iets
wees wat die verbruiker oortuig om jou produk aan te koop.
Laat die publiek weet die besigheid bestaan nog en die produkte is nog steeds beskikbaar. Baie van hulle is
so lojaal en sal dan altyd weer terugkom na die ou verskaffer.
Versterk jou beeld. Dit is baie goed om klante te verseker van jou goeie diens in die verlede sodat hulle
weer kan terugkom na jou toe.
Omskep begeertes in behoeftes. As ons dink aan die uiters duur selfone weet ons dat dit feitlik onmoontlik
klink in vandag se ekonomie dat ouers vir elkeen van hulle kinders so ‘n foon koop omdat hulle verniet met
mekaar kan sms. Die maatskappy maak sy wins dubbeld en dwars by die verkope van die uiters duur foon
omdat hulle die kopers oortuig het hulle begeertes is einlik nou behoeftes. Diegene wat dit nog nie gekoop
het nie wag net hulle kans af, want hoe kan iemand sonder dit leef.
Trek verkeer. Elke besigheid het produkte wat moet verkoop. Die aangewese metode is om deur
advertensies die klante in die winkel te kry en dat die voordeel van die aankope te geniet. Dit kan gedoen
word deur afslag op ‘n produk. Jou advertensie moet die moontlike klante net nuuskierig genoeg maak om
te kom inloer in die winkel.
Spaar tyd en energie. Mense doen ondersoek voordat hulle besluit om te koop. Meeste mense glo
advertensie bespaar hulle tyd en energie. As hulle herhaaldelik aan jou boodskap blootgestel is sal dit hulle
help om vinniger die besluite te neem en aankope te doen.
Henry Ford het gesê die man wat ophou adverteer om geld te spaar, is soos die man wat die oorlosie stop
om tyd te bespaar.
Ondersteun Oudtshoorn se plaaslike koerante… adverteer !!!
Oudtshoorn Besigheidskamer
Netwerkaand 30 Mei 2013
Indien jy enigsins twyfel of jy daarby sal baat om ‘n Besigheidskamer Netwerkaand by te woon…
moes julle ons netwerkaand van 30 Mei bygewoon het.
Inspirerende woorde van ‘n top-gehalte spreker, Mnr. Christo Owen van der Rheede van die AHI,
aanmoediging deur Dr. Johan Louw om entrepreneurskap te omhels en wenke om jou besigheid te
bevorder was aan die orde van die dag. Die seremoniemeester, Willie Marais het vir groot pret
gesorg met sy grappies, en die gaste het die Flaming Ostrich Restaurant volgepak en is met
watertand lekker verversings en drankies trakteer.
Gaste van Alphen aan den Rijn, Oudtshoorn se tweeling-dorp in Nederland het saamgekuier, asook
bekende persone soos Brett Pyper, HUB van Absa KKNK en Jannie Kruger van die AHI. Wat ‘n fees
was dit nie gewees om saam met almal te kuier, mekaar beter te leer ken en wonderlike
besigheidsverhoudings op te bou !
Maak seker dat jy nie ons volgende netwerkaand misloop nie, en as jy
belangstel om ‘n netwerkaand te borg – kontak my dan
gesels ons daaroor.
Excerpt from the Chamber Management
Meeting held
9th May 2013
-CBD Development
Geoff Wilck said that the time was right for the upgrade of the
CBD and that he would like to meet with the business owners in
Oudtshoorn so that their involvement with this project could be
discussed. He mentioned the letter of invitation he had
received for the upgrade of the taxi rank and said that he would
attend that meeting and that all role players had also been
invited to attend.
- Airport Committee
Johan Strasheim reported that all was progressing well at the
airport currently. He discussed the restructuring of the airport
committee and said that positive meetings had been conducted
with the Municipality.
Lluwellyn Coetzee said that the Municipality had held
consultations with the Provincial Treasury and that a Public
Private Partnership process was in place and that greater plans
were envisaged for the airport. He said that the airport is the
catalyst to economic development in Oudtshoorn. A more
detailed report would be given on the process and
developments at the next management meeting.
-Water Analysis of the area for future development
Lluwellyn Coetzee mentioned that the next Municipal council
meeting would take place on 31 May 2013.
André van Greunen said that the Chamber would like to meet
with the council soon after the council meeting had taken place,
to discuss the issues that needed to be raised by the chamber.
Jurgens Meyer discussed the water costs in Oudtshoorn in
comparison to other surrounding towns. The purifying of
Oudtshoorn’s water is currently being questioned and the
quality of the water is not optimal.
- Car Guards / Parking / Children on the street
André van Greunen discussed the meeting that had been
held regarding the children on the street, but said that
nothing had happened since then.
Niel Els said that the Department of Social Development had
contacted him and the project will commence in June 2013.
André van Greunen said that the APD urgently needed new
safer premises and urged business owners to make enquiries
regarding available buildings that would be suitable for this.
He mentioned the possibility of FAMSA making use of the
Centre of Hope exclusively.
Niel Els stated that the security aspect needed to be
addressed at the Centre of Hope.
André van Greunen said that after extensive enquiries had
been made, none of the security companies were prepared
to help.
Niel Els discussed the “Street Smart” project that would soon
be launched in Oudtshoorn, where R5 is added to the
customer’s restaurant bill, and this is then paid over to
“Street Smart” at the end of the year. The funds are then
returned for use in the town they originated from and used
to fund various identified projects.
-Greater Oudtshoorn Tourism Bureau
Niel Els reported that Joan Shaw was currently in Durban for
various courses and would attend the annual Indaba. He
said that the Indaba had become progressively watereddown and that a decision would be made as to whether the
Tourism Bureau would continue to attend this in the future.
-Vision 2030
Lluwellyn Coetzee said that to date a meeting had not been
possible but would look into arranging a meeting in the next
two weeks to discuss the Vision 2030 with the role players.
June 2013
July 2013
15 June- Mark @ Rooiheuwel-09:00- Tel: 082 510 0516
3 July- Business Chamber Golf Day- Sponsor: AIFA Tel: 044 272 6637
15&16 June- Odn & George Kennels Dog Show (Odn) Tel: 044 272 2412
6 July- De Rust Boeremark Tel: 081 468 9207
20 June- Besigheidskamer Netwerkaand Tel: 044 272 6637
Weet jy van nog iets wat
gebeur ? Laat weet my !
Helen: 044 272 6637
21 – 30 June- Oudtshoorn Sports Festival Tel: 044 203 3154
29 June- Mark @ Rooiheuwel-09:00- Tel: 082 510 0516
Making your business
Shopper Friendly
Have you wondered what causes some people to open their wallets and what factors cause them to walk out the door never
to return? Your businesses could increase profits by becoming “shopper friendly.” Here are some general characteristics to
keep in mind.
One key factor in increasing sales is to understand how people shop. For example, women make the majority of buying
decisions–estimates anywhere from 60-80% and growing. Despite these facts, some industries have created frustrating walls
and barriers failing to cater to the buying characteristics women are looking for. Consider auto sales which women only
represent 7% of the sales force.
Good customer service and many sales opportunities are lost because sales people appear uncaring and/or unhelpful or
both. Identify the key concerns of your customers and think of ways how to meet their needs. Include strategies to prevent
communication breakdowns as well as dispute settlement mechanisms.
Skilful shoppers compare quality versus the prices of the products. In order to make your business more attractive, provide
easier access and lots of product information. You can do this by providing fact sheets, publications, video, websites, and
consumer education courses.
Customers are likely to withhold their business if they disagree with the company’s politics or policies. If you want to
attract more shoppers develop the reputation of an “ethical” organization. Publicly display any involvement in charitable
affairs
As a general rule, the more time people spend in your store, the more they will purchase. Use visual and audio elements to
maximize their potential shopping time. Provide sitting areas where women and men can relax. Key elements include
pleasant and relaxing music, fresh fragrant air, visual stimulation and a clean appearance.
Positive shopper-employee interaction gives customers the chance to ask about products and salespeople the opportunity
to sell them. This will increase your average sales and contribute to greater customer loyalty. It also reduces the waiting
time, improves the impression of overall service, and draws the customer closer to your business.
Consider that most people walk to the right when you position your products. For example, if you position men’s fashion on
the right side of the entrance area, women will head toward the left and not return to browse through this area again.
Some customers search for products with meaning. If you sell merchandise related to the private and personal sphere, e.g.
greeting cards and gifts, you must create a pleasant store design. Thus, warm, quiet, and familiar environment will increase
the time shoppers’ browse through your store. This maximizes your sales and satisfies them as customers.
A final word of advice to help you render your business “people friendly” is to involve your customers right from the start.
Ask them for suggestions. Get feedback from both female and male customers as well as your salespeople.
Courtesy of Gregory Smith
Chart your course International
OUDTSHOORN BUSINESS CHAMBER
GOLF DAY
3 JULY 2013
Sponsor a tee @
R250.00
And
Join us on the golf
course !
Contact: Helen
Tel no: 044 272 6637
DAY
SPONSORED BY:
•A special prize for the best Tee
•A network opportunity to form new
business relationships
•Great prizes for the winners