Connections - Connect2One
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Connections - Connect2One
® Connections The Official Publication of Connect2One, The Buying Group that Works for You! October 2011 Co-location with CAMEX extended to 2017 Mark Palmore Executive Director CAMEX 2011 in Houston was the tenth anniversary of Connect2One and NACS co-locating our meetings together at CAMEX. If you were there, you know it was another great meeting. It further proved to us, our members and our vendor partners that the co-location continues to be an excellent way to blend the value of Connect2One membership and CAMEX together in one single meeting. Knowing that the co-location is truly a “win-win” for both NACS and Connect2One, Paula Haerr, Associate Executive Director and I traveled to Oberlin to meet with the NACS Meetings and Expositions staff led by Hugh Easley, Vice President of Meetings and Expositions, Mary Adler-Kozak - Director of Expositions, and Jodie Wilmot – Director of Meetings. The purpose of the meeting was to discuss extending our agreement for another five years. We are very pleased to announce that Connect2One and NACS have agreed to extend our co-location agreement until 2017. We are very excited about this extension and look forward to working with NACS to continue to be a vital part of making CAMEX the premier event in our industry. C2O booth circa 2011. Look for our new booth to be unveiled at CAMEX 2012. As we move forward with NACS and CAMEX, I would like to take a minute to reflect on the past. Sometimes it seems like just yesterday when my colleagues and I, under the leader- Connect2One Booth Circa 2002 ship of then Connect2One Executive Director Dick Welsh, were planning our first co-location at CAMEX 2002 in downtown Los Angeles. We were not exactly sure what to expect because for many years Connect2One (we were called Collegiate Stores Cooperative or CSC in those days) held our own very successful Buying Show and Annual Meeting. However, we all had faith in Dick Welsh’s vision to make the strategic move to co-locate our meeting with NACS. He saw the writing on the wall that store travel budgets would tighten and that vendors were struggling with the costs of booth fees, travel, hotel and other expenses related to attending two major shows in the same time frame. This courageous decision truly made a difference for the future of our industry and Connect2One. You will learn more about the Connect2One Education Day at CAMEX 2012 in Salt Lake City throughout this and future issues of Connections. I sincerely hope you have already budgeted to attend what will be a great meeting full of new products, new ideas, and new opportunities for all. See you in Salt Lake City, our eleventh co-location with CAMEX…how time flies when you’re having fun! October 2011 Connections 1 Solutions to Facebook’s Contest Rules Rob McLeod Connect2One Staff Over our first year on Facebook we have watched our member stores run a variety of fun, creative, and entertaining contests that have kept fans both involved and engaged. Word games, mystery photos, random drawings, trivia questions, bingo, etc. have all been big hits. But while these are great ways to draw attention to your Facebook page, they may now be against the rules. In short, Facebook’s Promotion Guidelines state that “You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page … cannot automatically register or enter a promotion participant.” Whenever you run a contest where a prize is awarded, it must contain a statement fully releasing Facebook from any liability, and all contests must be run through a third party app. Since the FBML app is part of Facebook and not run by a third party, it is also not allowed to be used for contest promotions. Thankfully, there are plenty of third party options available. Easy to use apps from Easypromos, Wildfire, North Social, Fan Appz, Offerpop and others comply with Facebook’s regulations. Fees are based on the amount of fans you have, how many campaigns you run, and the number of days a promotion runs. Many of the plans are relatively inexpensive. Of course, traditional routes of promoting contests, like inviting students via Facebook to sign up for a contest in the store, on your homepage, on a blog, or via e-mail are still allowed and effective. But the most promising options are free social media sites like Twitter. Twitter lacks the stringent regulations that have hampered contests on Facebook. With its new “add a picture” option, Twitter provides a visual component to enhance your contest promotion. Simply promote the contest on your Twitter account and link your Twitter feed to your Facebook page. As long as the winner is notified via methods other than Facebook, you can still post pictures of winners on Facebook. Facebook asserts that any failure to comply with these rules could result in shutting down your application, page, or even your entire account. With such a serious penalty and with viable alternatives out there, this risk is not worth taking. For a comprehensive discussion of the topic, visit www. socialmediaexaminer.com/facebook-promotions-what-youneed-to-know/. 2 Connections October 2011 Music to My Ears! Announcing the Bridgecraft USA Program Paula Haerr Associate Executive Director For the past several years, we’ve heard of the tremendous success a few buyers have had selling musical instruments in their stores. We are very pleased to announce that Bridgecraft USA will be part of the Connect2One programs. Steve Kalchik, supply buyer at the University of California San Diego was one of the first to discover Bridgecraft USA at a Las Vegas trade show. At first testing out a few basic items, Steve has now expanded UCSD Bookstore’s selection to include acoustic guitars, electric guitars with amps, 54 and 61 key keyboards, bongos and tambourines. Accessories like picks, strings and tuners have also been added to the assortment. Surprise success? Ukeleles. Best seller? The GA38 Huntington acoustic guitar at a C2O price starting at $26.50 each. Based on the sell-thru at several college stores including USC and UC Santa Barbara, Bridgecraft has customized a selection of over 300 items for C2O members. Minimum order is only one piece so you only need to bring in “one to show and one to go”. While there is a case price break, it is best to be cautious in starting out your assortment. When placing your order, be sure to designate your preferred freight carrier as all products ship FOB: La Mirada, California. The Bridgecraft customer service department can also advise you on best freight options. Best selling acoustic guitar GA38 New Leaf Papers from Southworth Paper with a past, and a future Make environmental responsibility mainstream. These high quality, sustainable, professional papers are: • 100% Recycled, Processed Chlorine Free • Manufactured with electricity that is offset with renewable energy certificates • Laser, inkjet, and copier guaranteed Quality, Professional, Sustainable Since 1998, New Leaf Paper has lead a fundamental shift toward environmental responsibility in the paper industry. Details of the program were emailed to each C2O member store in late September. To get your copy of the price list assortment email Paula Haerr at phaerr@connect2one.com. To view product specs visit Bridgecraft USA at www.xmusicpro.com or call Bridgecraft at 714-523-2222. New in the Supply Department Granted many job applications these days are submitted online but once the resume attracts attention, it’s time to make a first impression in the interview process. Southworth, a world leader in resume and professional papers, introduces a collection of quality, professional and sustainable paper. At SRP of $12.99 for either the 100-BX paper or 50-BX envelopes, the series of New Leaf Premium Resume Papers and Farm Fiber Papers, made from palm, banana or wheat fibers, are a great value and make a great statement. Place orders directly with Southworth call 800-225-1839. For less than direct minimums, contact your preferred distributor. RecycledPCF FSC Suggested Description Color SizeWeightQuantityContentContent CertifiedRetail Resume Papers Premium Résumé Paper Natural 8½" x 11" 24 lb 100-BX 100% 100% YES 12.99 October 612-6004 2011 612-6005 Premium Résumé Paper White 8½” x 11” 24 lb 100-BX 100% 100% YES 12.99 612-6006 Premium Résumé Envelopes Natural No.10 24 lb 50-BX 100% 100% YES 12.99 612-6007 Premium Résumé Envelopes White No.10 24 lb 50-BX 100% 100% YES 12.99 Product# Connections 3 What’s Hot: Best Sellers from Our Vendor Partners Michelle Johnson Program Director Third Street Sportswear Third Street Sportswear is definitely the place for kids’ wear! Their custom styles, colors and graphics help set your store apart. Third Street offers every category of kids’ apparel you’ll ever need - infant and toddler, youth, cheer, jerseys, girl’s styles plus much, much more. Third Street has long been a licensee of Snoopy and the Gang and their fun graphics have been big winners at lots of college bookstores. Snoopy, Charlie Brown and the entire gang just turned 60 – do you believe it? They can cheer for YOUR team with customized school graphics in YOUR school colors. New graphics are available for fall. Stores that ordered these new Tennessee graphics have already reordered! Cheerleading Outfits are a ‘must have’ along with this new Cotton Raglan Zip Front Jacket. Third Street is also the “go to” vendor for Cheer Outfits. With over a dozen styles available in 20 poly colors and 30 dazzle trims they can match your school’s “real” cheerleading outfits like no one else! Cheer outfits are a Must Have for any store so be sure you’re in stock especially during football and basketball season. Snoopy and the Entire Gang are still best sellers after 60 years! 4 Another item selling extremely well this season is the Cotton Raglan Zip Front Jacket. The front panels along with the raglan sleeves offer the perfect opportunity to show off your school colors in a big way! The cut zipper seam allows for a seamless flow to the graphic. The look is fresh, comfortable and sure to be a hit! Connections October 2011 What’s Hot: Best Sellers from Our Vendor Partners (Continued from page 4) Michelle Johnson Program Director T-shirts are going upscale with new multi-media decorations – traditional screen prints with appliqués. The Long Sleeve Boyfriend Tee has also become a favorite. Here we see it in a vivid turquoise color with a big, bold graphic that allows for lots of fun customization. The Long Sleeve Boyfriend Tee What’s new in t-shirts? The Cotton Top Stitch Tee features traditional screen print with a reverse cotton appliqué. This pink tee features an appliquéd heart with an all over print and the orange tee features TEXAS in 2-tone appliquéd letters. And remember Third Street continues to deliver high quality, 100% USA MADE garments. www.thirdstreetsportswear.com The Weathered Shirt-Tail Scoop Neck Pullover Techstyles Sportswear Another great style for fall is The Weathered Shirt-Tail Scoop Neck Pullover. It’s a long name for an extraordinarily comfy sweatshirt. It’s made from a poly/cotton blend and finished with a one-of-a-kind weathering process that makes each garment unique. The weathering also results in a great distressed look when printed. Techstyles Sportswear offers a fresh, new look in contemporary juniors and young missy fashions. Garment styles reflect the same fashion silhouettes that are in today’s retail stores. The Boyfriend Tee is Techstyles’ #1 best seller. It’s super soft with a vintage wash and poly rib trim. It’s shown here with short sleeves in a bright lemon yellow with a colorful white and purple heart design. It features a Deep V-neck and is available in 10 custom colors. Techstyles offers unique graphics ranging from bohemian, tattoo and peace and love to great coastal, floral and outdoor designs. The Boyfriend Tee For more information call Techstyles at 510-732-0423. October 2011 Connections 5 Small Gear = Big Punch! 1 Logitech Tablet Speaker, 984000193. The speaker securely clips directly onto their tablet. Features up to (8) hours of battery life per charge over USB so users will never need to worry about replacing batteries. Universal. SRP $49.99 Mobile Edge Alienware M11x Netbook Sleeve, AWNS01. The soft, durable and water-resistant Neoprene protects and cushions their netbook. Small enough to fit inside a regular carrying case, but tough enough to use by itself. Specifically designed for the Alienware M11x, but fits other netbooks up to 11.6”. SRP $24.99 2 SanDisk 4GB Sansa® Clip Zip™ MP3 Player, SDMX22004GA57P. Boasts a bigger screen now with color, expandable memory card slot, added stopwatch, recordable FM radio, and is compatible with the DRM-free iTunes® AAC music format. Purple. SRP $69.99 iGo Flip DLP® Projector, AC050500002. Designed for Flip camcorders, this ultra portable mini projector is battery-powered with Digital Light Processing technology that projects a viewable screen up to 70”! Features integrated media player, USB and HDMI interfaces. SRP $249.99 Casio PRIZM™ Graphing Calculator, FXCG10LIH. Offers a multitude of functions to highlight the color, full textbook-style LCD display. Users can connect their PRIZIM™ to Casio’s Green Slim projectors to project graphs and equations on a screen to facilitate students learning in the classroom. SRP $129.99 Nintendo® 3DS Handheld Gaming Console, CTRSBAAA. Experience incredible gameplay featuring real 3D graphics, with no need for special glasses. This device is a breakthrough in portable entertainment, a truly cutting edge piece of hardware. Blue. SRP $169.99 Lenovo IdeaPad K1 Tablet, 130422U. The progressively sleek tablet utilizes its NVIDIA® Tegra™ 2 mobile super chip processor, 32GB storage and 10.1” multi-touch display and countless apps, taking it right to the top of the Android™ operated tablet platform. SRP $449.99 Griffin Slap Case for iPod® nano 6G, GB02198. The self-adjusting Slap wristband is equipped with a generous frame of silicone that holds their iPod securely and shrugs off bumps and jolts. Blue. SRP $24.99 Sony Bloggie™ MP4 Touch HD Camcorder, MHSTS20B. Features 8GB of built-in storage, a vivid 3” capacitive touch screen, 12.8MP still-shot digital camera and pre-installed software that lets students tag their memories for easy uploading to site like YouTube™ and Facebook®. Black. SRP $249.99 10 Sennheiser RS 110 Wireless 3 7 4 8 5 9 6 Headphones, RS110. An RF Wireless headphone system with an open, supra-aural design. The transparent, well-balance sound and excellent bass reproduction make it ideal for digital audio. SRP $99.95 *For prices and additional details, contact your D&H Distributing representative at 800-340-1003. 6 Connections October 2011 Clear View Bag … Family Owned for 50 Years! Mark Palmore Executive Director It was just 50 years ago when a small family company was founded to manufacture custom shopping bags in upstate New York. That company, Clear View Bag Company, has grown, but it is still family owned and operated with manufacturing facilities in Albany, N.Y. and Thomasville, N.C. Specializing in lower-volume custom work, Clear View has been in the college store market for more than seven years and serves more than 100 college stores throughout the country. In addition to being a domestic manufacturer and a family-owned company, Clear View Bag is very proud of its use of recycled content, biodegradable materials, and water-based inks. It truly is a company that cares about the environment and the future of our planet. The company’s “sustainable bag,” which is a down gauged version of the typical larger poly bag with strengtheners to maintain strength and performance, has two other major benefits. Clear View Bag uses 10% fewer resources to manufacture the bags, and they cost less because there is less actual material used to produce the bags. Clear View must be on to something because the “sustainable bag” is used by many schools throughout the country as their everyday in-store shopping bag. If you haven’t had the opportunity to meet with or communicate with Trent Romer or anyone on the Clear View Bag team, I recommend you e-mail him for a quote on your next shopping bag order. You’ll be glad you did. You can reach Trent via e-mail at trentromer@ clearviewbag.com or call The sustainable bag is used by many college stores, including The Cornell Store. him at 518-458-7153 ext 234. Today’s busy college students demand healthier choices when it comes to food on the go. No longer are items from the vending machines the right choice for most students. With Grab & Go Market by College Store Design, you are able to quickly meet the ever-changing and demanding needs of today’s college students. Our Grab & Go Market modular xture concept allows you to offer your students an unlimited array of fresh, organic, nutritious, and locally prepared food items in an easily-implemented modular xture layout. What you offer in the Grab & Go Market is up to you. The Grab & Go Market modular solution is designed to t into any available and under-utilized square footage, no matter the size or shape by using College Store Design’s tried and true modular xture system. Whether you have available space in your Student Union or Bookstore, the Grab & Go Market concept adapts to t any retail environment. COLLEGIATE RETAIL DESIGN SPECIALTY RETAIL DESIGN FACTORY DIRECT FIXTURE PRICING COLLEGE CONVENIENCE STORE DESIGN 1-877-NBC-CSD1 www.CollegeStoreDesign.com College Store Design is a Division of Nebraska Book Company, Inc. October 2011 Connections 7 Welcome! Freight Shipping Tip of the Month Join us in welcoming the following new Connect2One member! Oversized Items An oversize fee is the most common cause of freight price adjustments. If your shipment exceeds 12 feet in length, your freight may be charged an oversize fee by some carriers. This is because an oversize freight load places additional responsibilities on the freight carrier. To avoid an oversize fee, know the length of your freight and check with your carrier or 3PL in advance of pickup to determine if your freight shipment will qualify for the oversize fee. Ithaca College Bookstore Ithaca College Ithaca, New York Rick Watson Director rwatson@ithaca.edu Kudos to Top Flight In the wake of disasters, it’s the people who rise to the call to help that inspire us. Even though it has been months since Joplin, Missouri was hit by an F-5 tornado, families are still struggling in the aftermath. This tip is brought to you by C2O’s preferred shipping partner Group Transportation Services (GTS). For more information or to enroll, email c2o@onestopshipping.com. When Mike Robinson, vp of sales at Top Flight heard that children were in need of supplies for classes, he responded with a trailer load of notebooks and paper. Little did Mike know, the September 5, 2011 issue of People magazine profiled the continued relief efforts in the area; photo images included volunteers unloading boxes of Top Flight notebooks. A number of schools were helped including Joplin East Middle School which had only completed its first year in service when the tornado hit. Temporarily reestablished in an industrial park building, the school welcomed back students with the supplies so generously donated by Top Flight and many others. Well done! ® A division of 4350 Glendale-Milford Rd. Suite 240 Cincinnati, OH 45242 Toll Free: 800-563-9034 Phone: 513-754-0111 Fax: 800-600-9034 www.connect2one.com facebook.com/connect2one Mark Palmore Michelle Johnson Katie Kelley Schmid Paula Haerr Ellen Broughton Lori Cano Executive Director & Institutional Store Advocate Ext. 228 mpalmore@connect2one.com Associate Executive Director Supplies, Books & Store Services Ext. 226 phaerr@connect2one.com 8 Director, Merchandise Programs Apparel, Souvenirs & Backpacks Ext. 225 mjohnson@connect2one.com Membership Director - East 40 Chatham Court Robbinsville, NJ 08691 Ph.: 609-301-7306 Fax: 609-301-7307 ebroughton@connect2one.com Marketing Director Newsletter, Facebook Ext. 222 kkelleyschmid@connect2one.com Membership Director - West 1656 East 1140 North Logan, UT 84341 Ph.: 435-713-4144 Fax: 435-713-4494 lcano@connect2one.com Patti Inskeep Business Operations Manager Ext. 224 pinskeep@connect2one.com Program and Member Support Vicky Gladish Ext. 227, vgladish@connect2one.com Cindy Cobb Ext. 230, ccobb@connect2one.com Rob McLeod Ext. 221, rmcleod@connect2one.com Connections October 2011 Your Co-Location Connections Exclusive Connect2One Members’ Guide to CAMEX 2012 October 2011 Schedule Tweaks for 2012 Salt Lake City Each year as we prepare for the Connect2One co-location, we carefully review the evaluation comments turned in at the past year’s education day as well as the online survey results. Likewise, each city we go to for our event offers different opportunities. As a result, we are tweaking our event schedule with the following adjustments to maximize your experience. Connect2One 101 Orientation Session Holding this session prior to the C2O Welcome Reception last year proved to be very popular with those who had never attended a C2O education day as well as with some industry veterans who wanted to brush up on their over-all knowledge of C2O services. We’re doing a lightning round version in 2012, condensing the info into 30 minutes. Start Your Day Your Way With so many attendees coming from a variety of time zones, we have opted for Thursday morning breakfast on-your-own. Sessions will start promptly at 8:30 am. Split Session – Supplies In-Depth Review In 2012, Paula Haerr’s Supplies In-Depth Review will cover information previously presented by the individual vendors. To allow enough time for Paula to review all the vendor programs in all the supply categories, we will break the usual Supply InDepth Review into two sessions. The 8:30 – 10:00 session will cover art supplies, tech products and health science products. The 10:15 – 11:45 session will cover school and office supply categories including paper, binders, and writing instruments. Which One Will It Be? That’s right, we need your help deciding which t-shirt design by New Agenda will be our 2012 co-location design. For a closer look and to cast your ballot online, visit the “Vote for the Connect2One 2012 Co-location Tee” photo album on our Connect2One Facebook page. You can also vote for your favorite at one of the fall association meetings. Special thanks to New Agenda for designing and donating the tees for the 2012 C2O Goody Bag, yours to have when you attend the Connect2One Education Day in Salt Lake City. October 2011 Connections Exclusive Connect2One Member Events Visit www.connect2one.com for the latest updates and to RSVP online. All Connect2One events will be held in the Salt Palace Convention Center. Wednesday, February 29, 2012 Exclusive Member Registration While there is no cost for these exclusive C2O events, please RSVP by Friday, January 27, 2012 to ensure adequate seating, meals and refreshments. 6:30 p.m. - 7 p.m. Connect2One 101: If this is your first time to a C2O Education Day or if you want a refresher course on C2O services, this is the session for you! Find out what’s in store for Thursday and how to make the most of your C2O membership. 7 p.m. - 8:30 p.m. C2O Welcome Reception: Refreshments & Goody Bags! Thursday, March 1, 2012 Breakfast on your own: Start the day at your own pace with breakfast on your own. Coffee and sodas will be available to kick-start the day. 8:30 a.m. - 10 a.m. Apparel In-Depth Review: Michelle Johnson, C2O Program Director, will highlight the Best Buys from our apparel programs with a focus on the latest trends in garment styles, graphic designs and new products. 8:30 a.m. - 10 a.m. New 2012 Session: The Other Side of Supplies: Paula Haerr, C2O Program Director, will highlight vendors in the following categories: technology products, health & lab sciences and distributor partnerships. 10:15 a.m. - 11:45 a.m. Supplies In-Depth Review: Paula Haerr, C2O Program Director, will highlight supply vendors with emphasis on the top commodity comparisons, national trends, new products and the popular Paula’s Picks. 10:15 a.m. - 11:45 a.m. Apparel Partner Insights: Come hear what our major vendor partners have in store for 2012. These sessions will help you make efficient use of your time at CAMEX. 11:45 a.m. - 12:45 p.m. Awards Lunch: Applaud your fellow C2O members who have demonstrated exemplary participation in C2O programs. 12:45 p.m. - 1:30 p.m. Gifts, Bags & Souvenirs In-Depth Review: Michelle Johnson will review our gift and souvenir programs with special emphasis on bags and backpacks. 12:45 p.m. - 1:30 p.m. There’s More? You Bet!: There’s more to C2O than apparel, supplies, backpacks and gifts. Mark Palmore and Paula Haerr will provide an overview of other C2O programs and open up the floor for Q&A. 1:45 p.m. - 3:15 p.m. Apparel Partner Insights: More presentations from our major apparel vendors. 1:45 p.m. - 3:15 p.m. Round Robin: Informal networking on a variety of topics, each facilitated by a C2O vendor partner, on a 10-minute rotation. Topics related to store operations, store services, new GM categories and course materials. 3:30 p.m. - 4:30 p.m. Buyers’ success stories shine in this session! Don’t forget to pack your topselling items to show your fellow buyers. 6:30 p.m. - 9:30 p.m. “Be True to Your School” Party: Be our guest for appetizing refreshments, music and dancing. Member attendees of the Thursday C2O Education Sessions are eligible to receive the 2012 C2O Goody Bag, which will be distributed throughout the day in rooms adjacent to the C2O meeting rooms. Please make additional copies as necessary and fax to 800-600-9034 or sign up online at www.connect2one.com. Sign up for: Time o Wednesday, February 29 – Connect2One 101 6:30 - 7 p.m. o Wednesday, February 29 – Welcome Reception 7 - 8:30 p.m. o Thursday, March 1 – Education Sessions o Thursday, March 1 – Awards Lunch* 8:30 a.m. - 4:30 p.m. 11:45 a.m. - 12:45 p.m. o Thursday, March 1 – Party 6:30 - 9:30 p.m. o Friday-Tuesday, March 2 - March 6 – CAMEX Any Day(s) *Special Meal Requirements:______________________________ If you are unable to attend any of these events, please check here. o ____________________________________________ Name ____________________________________________ Bookstore ____________________________________________ Address ____________________________________________ City, State, Zip ____________________________________________ Email ____________________________________________ Phone Please indicate which merchandise categories you are responsible for check all that apply: o Apparel o Books o Supplies o Store Director/Manager o Technology o Other: ______________ o Guest of Bookstore Staff You will receive a confirmation of your RSVP within 72 hours. If not, please contact Connect2One at 800-563-9034. 4350 Glendale-Milford Rd., Suite 240, Cincinnati, OH 45242 Phone: 800-563-9034 Fax: 800-600-9034 www.connect2one.com
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