La`Do - ad.hroß

15
ad.hroß
ATELIER
FÜR GRAFIK UND
FOTOGRAFIE
ISSUE JAN 15
Das Wesen der Dinge
hat die Angewohnheit,
sich zu verbergen.
andreas hroß, mag
1976 GEBOREN,
STUDIERTER BETRIEBSWIRT,
MEISTERPRÜFUNG FOTOGRAFIE.
dini hroß
1970 GEBOREN,
AUSGEBILDETE GRAFIKDESIGNERIN,
20 JAHRE AGENTURERFAHRUNG
IN LEITENDER KREATIVPOSITION.
„Werbung ist kein Ponyhof. Man
muss locker 95 % seiner Ideen
selbstkritisch in die Rundablage
kicken, ehe die richtige dabei
ist. Die Idee, die wirklich gut ist.
Nicht nur okay, so lala, oder ja
eh. Die ‚Big Idea’ ist Schwerstarbeit. Aber schlussendlich der
einzig richtige Weg, um erfolgreich zu sein.“
„Bücher, Bilder, Blogs,
Plakate, Inserate, Banner,
Events, Einladungen, ...
Unternehmenskommunikation kann nicht nichts
sagen. Wir sorgen dafür,
dass sie das Richtige sagt.
Wir gestalten Kommunikation.“
Was
man
ve r
, ha
gisst
t ma
n nie
er
ERN
lebt.
Eventfoto
Magazin
Katalog
Buchdesign
. HA
ST H
USC H
KA
Hörfunk
TV
Klassische Medien
Broschüre
Inserat
Werbefotografie Plakat
Produktfoto
Kampagnen
Corporate Design
Kommunikation
Shopdesign
POS
Messegestaltung
Geschä¡sdrucksorten
Verpackung
Verkaufsunterlagen
Online
Neue Medien
Social Media
Kultu
Lange Nacht der Bühnen OK Offenes Kulturhaus OÖ Theater Phönix Linz Zündstoff Schultheatertage Beni Altmüller
Gainfaktor Produktion Gemeinde Kremsmünster Essigs Restaurant Weingut Frischauf Freistädter Bier Zur Rastbank
Jantschge Naturhof Zengarten Restaurant Thalia Neues Volksblatt Schloß Kremsegg Austrian Bowl Opus Eventagentur
Fotograf Andreas Röbl Spar AG Whirlpool Austria GmbH TGW Logistikgroup Creditnet.at Hroß & Partner GmbH
Lebenslehre Fürst Foram Forensische Ambulanz OÖ NKE Naturkosmetikvertrieb Perfekt Skin Silvia Klauser Xerox Austria
GmbH Cosmeticstudio Claudia Pölz Werbemittel Weingartsberger Österreichisches Rotkreuzes Kreuz Umdasch Group
LED Diskont Diakoniewerk Institut für Conversiologie Hütthaler Immobilienbüro Donauraum Emanuel Burger
KULTUR Kunst nimmt sich das Recht nicht jedem zu gefallen. Diese Keckheit möchten
wir in der Werbung weiterspielen. Kreativität, Zähne und Wirkung zeigen – das ist unser
Angebot an die Kunst. Kulturprojekten gehört unsere ganze Leidenscha¡.
Klav
xm
ierbo
it Pro
gram
mhe
ata
und K
log –
Aur
ag
r: O
gebe
Ö Ku
lturqu
artie
r
rquar
tier M
in –
agaz
Aur
agge
be
Ku
r: OÖ
lturqu
artie
r
Kultu
rquar
tier
zin
Maga
– Au
ragg
OÖ
eber:
Kultu
rquar
tier
Frühling 2013
Programm Frühling 2014
Programm Herbst 2014
Spurensuche im Böhmerwald als Auftakt zur OÖ Landesausstellung
NEXTCOMIC goes Music die internationale Comic Szene zu Gast
10 Jahre Crossing Europe Quartier für europäisches AutorInnenkino
Art goes Cinema Kunst im Kinokontext
OK I Labor Witzig und kritisch
NEXTCOMIC Festival Über den Heftrand hinaus
Crossing Europe Lokal und international
OK I CyberArts 2014 Die nächste Generation
Ausstellung Bill Fontana Bis über beide Ohren
Gedenkjahr 2014 Grenzen überwinden
KQ13_magazin_fruehlingRZ.indd 1
11.03.13 09:58
KQ14_magazin_fruehling_RZ.indd 1
18.02.14 16:01
KQ14_magazin_herbst_RZ.indd 1
20.08.14 21:14
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James George, Jonathan Minard, Clouds
WANDL
Bill Fontana
La’Do
LANGER DONNERSTAG
28. FEBRUAR 2013
Haus-Rucker-Co
Vorlesungen
06.05.14 16:07
Gustav Deutsch “SHIRLEY – Visions of Reality”, Produktion KGP, Foto: Michaela Theurl
KQ14_Labor_Ortner_flyer_RZ.indd 1
Kultu
rq
r Fly
uartie
er – A
ura
g
r: O
gebe
Ö Ku
lturqu
artie
GRAFIK-DESIGN Unsere Augen sind wahrscheinlich
unser dominantester Sinn. Wir essen sogar mit
ihnen. Selbsterklärend, dass wir uns gutem Grafikdesign nicht entziehen können. Aber was ist gut?
Wir sagen: Grafik ist dann gut, wenn sie sich aus der
Werbemasse abhebt und die Botschaft sicher zur
Zielgruppe bringt. Das schafft Grafik nur, wenn sie
von einer Idee getragen wird.
r
La’Do
LANGER DONNERSTAG
31. JÄNNER 2013
Corinna Schnitt „Once Upon a Time“
zum Höhenrausch 2014
KQ13_Lado_RZ_FEB.indd 1
La’Do
LANGER DONNERSTAG
DO, 30. JÄNNER 2014
KQ14_Lado_Jan_flyer_RZ.indd 1
17.01.14 13:10
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16.01.13 18:30
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b
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Fotog
Fotog
AGENTURSERVICE Jede Agentur hat viele Ärmel, aus denen sie kreative Ideen schüttelt.
Sollten die Kapazitäten dennoch zu knapp werden, springen wir gern als Troubleshooter
ein. Lagern Sie Projekte komplett zu uns aus. Von der Idee bis zur Produktionsabwicklung. Dabei gilt das white label: What happened at ad.hross stays at ad.hross.
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ÖKOLOGIE Gestalter bestimmen nicht nur
einen Look, sondern auch den Weg, den das
Werbemittel einschlagen wird. Insbesondere
meinen wir damit den Produktionsprozess
und die Distribution. Verantwortungsvolle
Gestalter wählen diesen Weg mit Bedacht
auf die Um- und Nachwelt. Die meisten
denken bei kurzen Transportwegen an
Gemüse und beim CO2-Ausstoß an Autos.
Wir denken dabei auch an Grafik.
Natürlich hat Werbung in erster Linie einen wirtscha lichen Au rag. Dieser muss erfüllt werden. Wir gehen aber
noch weiter. Mit verantwortungsvollem Design verleihen wir dem wirtscha lichen Erfolg einen Mehrwert. Ein
Beitrag zum Umweltschutz bedeutet immer auch einen Imagegewinn fürs Unternehmen.
Für den Konsumenten sichtbarste Merkmale sind ökologische Zertifikate wie Recyclingpapier, FSC, PCF, Blauer
Engel, etc. Aber auch abseits von Materialentscheidungen leben wir Nachhaltigkeit. Wir arbeiten mit Druckereien
in der Nähe zusammen, für die Energieeffizienz, Abfallvermeidung und faire Arbeitsbedingungen keine Fremdwörter sind. Nachhaltiges Design ist bei uns keine Zusatzoption, sondern fester Bestandteil unserer Dienstleistung.
Davon profitieren alle. Ihr Unternehmen, die Umwelt, und letztendlich auch Ihre Investition in die Kommunikation.
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ROTKREUZLOTTERIE2014
2014
Ihre Träume werden wahr
JETZT JUBILÄUMS-LOSE KAUFEN UND GEWINNEN!
MEHR ALS 100.000 GEWINNE IM GESAMTWERT ÜBER € 4.5 MILLIONEN
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ROTKREUZLOTTERIE2014
2014
MIT UNTERSTÜTZUNG DER ÖSTERREICHISCHEN LOTTERIEN
FASHION
ART
SHOW
2015
Sa, 21. März 2015, Linz
PALAIS KAUFMÄNNISCHER VEREIN
EINLASS 17.00 UHR
FASHION EMANUEL BURGER
WWW.FASHION-AND-ART.AT
ad.hroß
Grafik Design & Fotografie
FASHION
ART
SHOW
2015
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FOTOGRAFIE Ein gutes Foto entsteht nicht nur im Moment des Abdrückens. Sondern auch
davor und danach. Fotografie braucht Erfahrung, ein feines Gespür für Menschen, Organisation,
Styling, Artdirektion, Bildbearbeitung und schlussendlich den perfekten Druck. Bei uns wird
Fotografie und Grafik aus einem Guss erstellt. Was ebenso vorteilha¡ wie selten ist.
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BUCH–, KATALOGDESIGN Anhänger der digitalen Welt
wollen das Ende gedruckter Werke bereits erahnen
können – die Wahrheit sieht anders aus. Konzept,
Gestaltung und Material lassen sich in Buchform zu
einem einzigartigen Erlebnis für die Sinne verbinden.
Ganz ohne Akku oder Wifi-Hotspot.
Buch
desig
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Flipp
mit d
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Altm
Beni
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– Au
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Kultu
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ad.hroß
IMPRESSUM ad.hroß, atelier für grafik und fotografie,
andreas hroß, mag. juli 2011.
Oberbaumgarten 45, 4204 Haibach / MKR.
office@hross.com. 0664.4612126