October 9 - The University of Kansas Hospital

ADVANCES
Midwest Cancer
Alliance Spotlight
2
OCTOBER 9, 2014
NEWS FROM THE REGION’S PREMIER ACADEMIC MEDICAL CENTER
PINK and proud!
Every October, the region’s
premier academic medical center
goes full-scale pink to promote
breast cancer awareness.
At Kansas City Chiefs games
and Kansas Speedway, in the
media and even on license plates
– the outpouring of pink ribbon
activities this month reflects a
commitment by hundreds of
physicians, employees and patients at The University of Kansas
Hospital and The University of
Kansas Cancer Center.
One of the goals: Encourage
women over the age of 40 to
receive regular screenings for
breast cancer.
The message will be hard to
miss Oct. 26 at Arrowhead.
Among the many activities that
day, dozens of breast cancer
patients from our cancer center
will participate in a ceremony
honoring those battling the
disease. A “pink seat” recipient
also will be recognized.
Marc Inciardi, MD, will be
thrilled to see Arrowhead’s sea of
red turn pink, at least for the day.
“Nearly everyone watches the
NFL,” said Inciardi, the hospital’s
director of Breast Imaging. “The
games have a great audience.
This really helps remind everyone
about the importance of receiving
mammograms.” (Go to kcchiefs.
com/pink or kansasspeedway.com/
pink for more.)
Though survival rates have
increased, breast cancer remains
the most common form of cancer
among women. The fact is heartbreakingly evident at our cancer
center, where breast cancer accounts
for one out of every five patients.
Another way to support breast
cancer awareness: Kansas drivers
can pay $50 to buy or renew
a Driven to Cure license plate
featuring the famous pink ribbon.
(Search “Driven to Cure” online.)
Nearly 16,000 plates have been
purchased since the program
debuted in 2008. Proceeds go to the
Midwest Cancer Alliance, our cancer
center’s outreach initiative. (Read
more about MCA, page 2.)
For Steve Bell, the Driven to
Cure plate symbolizes both support and celebration. He bought
one after his wife, Rhonda, an
operating room nurse, learned her
breast cancer was in remission. “Rhonda is cancer-free now,”
he said, “but as a cancer survivor
and a registered nurse, this cause is
very near and dear to both of us.”
Staff, patients and families promoted
breast cancer awareness at Arrowhead last
year. Driven to Cure allows Kansas drivers
such as Donna Gowing of Lecompton to
show their support.
By the Numbers: Supporting our sports town
These are exciting times for
sports in Kansas City – and for
The University of Kansas Hospital,
which is the official healthcare
provider at many of the city’s
professional sports venues.
107
Employees
and physicians
from our
hospital providing fan first aid and
player care Sept. 27-Oct. 5
Hospital staff, physicians providing care at events
9
Preseason hockey
Sept. 27 at Sprint Center
26
Monday Night Football
Sept. 29 at Arrowhead
34
38
Two Royals playoff games
at Kauffman Stadium
NASCAR races
Oct. 1-5 at Kansas Speedway
To suggest a By the Numbers,
email Advances@kumc.edu.
Where they provided care
22
Player care
85
Fan first aid
Events
Vision awareness fun –
KU Eye will host a free “In Sight
Out” picnic 11 a.m.-1 p.m.
Saturday, Oct. 11, at Franklin
Park in Prairie Village. The event
features screenings for vision,
hearing, blood sugar and blood
pressure, as well as family activities. For details and registration,
visit kumc.edu, search “KU Eye” and
then go to Upcoming Events.
Welcome back, alumni! –
The University of Kansas Medical
Center’s Alumni Reunion
Weekend is Friday-Saturday,
Oct. 10-11. The weekend
includes tours, educational presentations and social functions.
Details are at kumc.edu/alumni.
Emotion freedom – EFT
(Emotional Freedom Techniques)
is a simple system that addresses
physical and emotional issues by
“tapping” specific energy centers
of the body. It addresses anxiety,
depression, sadness, fear and
other feelings that accompany
illness. The class is 10 a.m.
Monday, Oct. 13, at Turning Point:
The Center for Hope and Healing
in Leawood. Call 913-383-8700
to register.
Boots and breast cancer –
Nigro’s Western Store will host
“Giddy Up for Boots and Breast
Cancer” 5-9 p.m. Thursday,
Oct. 23, at its store in Kansas
City, Kan. Billed as “a girls’ night
out full of shopping and fun,”
the evening includes a $10
donation, drinks and appetizers.
Proceeds benefit The University
of Kansas Cancer Center. Breast
cancer physicians from the cancer center will be on hand. Call
913-262-7500 for information.
Beauty tips – Learn about
the latest minimally invasive and
surgical enhancement procedures
during “An Evening of Beauty.” The
event, which includes in-office
procedures, discounts on skin care
products and drawings, is 6-8 p.m.
Thursday, Oct. 30, at KU MedWest
Pod C in Shawnee. Register by
Oct. 24 at 913-588-1227.
PROGRAM SPOTLIGHT
MCA drives cancer research across region
As the nation’s second-most
common cause of death, cancer
will claim nearly 586,000 lives
this year, and more than 1.6 million new cases will be diagnosed.
But new advancements in
cancer treatment and prevention
are discovered every day through
research organizations such as the
Midwest Cancer Alliance (MCA).
Formed in 2008 by The
University of Kansas Cancer
Center, MCA consists of 21
healthcare and research partners
across Kansas and western
Missouri, devoted to advancing
the quality and reach of leadingedge cancer care in the region.
The alliance, made up of
hospitals and cancer professionals, provides greater access to
approximately 20 clinical trials
and delivers education programs
directly to oncologists in rural
communities.
“Research is at the heart of
our mission,” said Hope Krebill,
MCA executive director. “Our
purpose is to promote access to
innovative, investigator-initiated
clinical trials and newly developed diagnostic, therapy and
survivorship strategies.”
MCA also focuses on providing
EXPOSURE
Royals
craze
You can bet patients and staff at
The University of Kansas Hospital
– the official healthcare provider
for the Kansas City Royals – are
enjoying the team’s playoff success. Mascot Sluggerrr received
a celebrity welcome Oct. 2 when
the team’s “Be Royal Express” bus
tour visited the hospital. Two days
earlier little Olivia Campos, with
mom, Anna, and other newborns
sported team attire for local
media. Videos from both events
are at youtube.com/kuhospital.
MCA staff frequently use interactive televideo to collaborate with hospitals
across Kansas and western Missouri – here with Truman Medical Center’s
oncology team.
cancer-related health and wellness
screenings and patient navigation
resources for local communities.
And it supports oncologists
outside the Kansas City area with
second opinions via interactive
televideo and patient services
through video broadcasts.
The cancer center created
MCA as part of its communitybased approach, which plays
a vital role in it maintaining
the National Cancer Institute’s
designation for excellent cancer
research programs at academic
medical centers. It will also be
essential in achieving status as a
Comprehensive Cancer Center,
NCI’s highest designation.
As the center moves toward
applying for comprehensive
designation in fall 2016, its
research will continue to focus
on developing population-based
research, cancer education,
prevention and screenings.
MCA’s network also shares
information and best practices for
prevention, early detection and
treatment, enhancing the quality
of cancer care in the communities
it serves.
“The ultimate goal of MCA is to
take the alliance’s expertise, clinical
trial access and the latest treatments
across Kansas and western Missouri
so patients can receive the cancer
care they need closer to home,”
said Gary Doolittle, MD, MCA
medical director.
A recap of recent articles, TV segments and other media coverage of
the region’s leading academic medical center
Hospital leads effort in northwest Kansas – Kansas Health Institute,
Oct. 3. A new healthcare partnership, considered a potential model for
the rest of the country, is taking direct aim at heart disease and stroke
in northwest Kansas. The federally funded initiative, called the Kansas
Heart and Stroke Collaborative, encompasses The University of Kansas
Hospital along with 13 rural health centers and hospitals, including Hays
Medical Center.
Ebola alert prompts swift response – KSHB-41, Oct. 2. A local man
who had been teaching in Sierra Leone arrived at The University of
Kansas Hospital’s Emergency Department with fever and other Ebolalike symptoms. Staff trained to treat deadly disease quickly responded.
They determined the patient had malaria, not Ebola, but the opportunity to put the hospital’s Ebola response procedures to an actual test
proved valuable, according to Chief Medical Officer Lee Norman, MD.
Tapeworms from sushi are rare – Pitch, Sept. 29. A story out of China
indicated a man had become infested with tapeworms after eating
sushi. The online story went viral, even featuring ghastly photos. (The
story was later debunked by snopes.com.) Richard Gilroy, MD, hepatologist at The University of Kansas Hospital, said sushi lovers shouldn’t
worry. “It’s very unlikely to occur here,” he said. “And farm-raised fish are
almost never exposed” to the tapeworm.
Four questions for Paula Cupertino
– KCUR, Sept. 25. The radio station’s
monthly KC Checkup talked with Paula
Cupertino, PhD, director of Juntos,
a group at the University of Kansas
Medical Center focused on Latino
community health. She discussed how
Cupertino (front)
nutrition, communication barriers and
the Affordable Care Act impact healthcare among local Latinos.
News Briefs
In the News
Drone video helps capture campus images
The University of Kansas Medical Center has created a new
video highlighting its mission: training healthcare professionals, making research discoveries and building healthier
communities.
The two-minute video, at
youtube.com/kumedcenter,
uses a drone-mounted
camera for its sweeping
visuals.
The video spotlights the
medical center’s teambased studies among its
three schools – Medicine,
Nursing and Health
Professions – as well as
its pioneering research in
areas such as Alzheimer’s
The Robert E. Hemenway Life
disease, cancer and cancer Sciences Innovation Center – from a
drone’s vantage
clinical trials.
Decision on liver sharing plan delayed
A proposed change in the way donor livers are distributed
around the country has been put on hold, thanks in part to
opposition by physicians at The University of Kansas Hospital
and local members of Congress.
The proposal would have increased the number of donor
livers transported out of regions with higher rates of organ
donation, such as the Midwest, to the East and West coasts,
where supply is lower and wait times are longer.
But after a series of votes, the United Network for Organ
Sharing’s (UNOS) Liver and Intestinal Organ Transplantation
Committee decided it was not ready to recommend the change.
“Kansans, and the Midwest as a whole, are historically generous organ donors, and UNOS should not adopt proposals that
punish successful programs and decrease access to organs
where donation rates are highest,” said U.S. Rep. Kevin Yoder,
who serves the Kansas City area.
“We must implement programs that raise the organ donor
consent rate in the areas of the country where disparities in
wait times are the greatest.”
Rural obesity: Is primary care effective?
A University of Kansas Medical Center research team has
been approved for a $10 million funding award to study the
comparative effectiveness of obesity treatment options in rural
communities.
The funding is from the Patient-Centered Outcomes Research
Institute (PCORI). Christie Befort, PhD, associate professor of
Preventive Medicine and Public Health, will lead the project.
Her five-year study will evaluate different approaches for
treating obesity in primary care settings. It will compare
traditional fee-for-service with models that coordinate services
in the context of a patient-centered medical home or through
a telephone-delivered program.
The study will involve approximately 1,400 patients and 36
primary care practices in Kansas, Nebraska, Wisconsin and Iowa.
“Primary care offices have the potential to fill an important
need in treating obesity in rural America,” Befort said. “The results of this study have the potential to immediately influence
how the treatment is delivered.”
Students honor physician –
Family Medicine’s Michael Kennedy,
MD, has received
the University of
Kansas School
of Medicine’s
Rainbow Award.
The award
honors the
school’s physicians
Kennedy
and community
preceptors, or mentors, who display
outstanding attributes of professionalism and excellence in medicine.
The school’s students each
year select one winner who best
exemplifies the attributes of professionalism in medicine and shares
those qualities with students.
“Dr. Kennedy is very deserving of
this award,” said Mark Meyer, MD,
Student Affairs associate dean. “He is an
outstanding medical educator, physician and role model for our students.”
“The Rainbow Award from
the students is very humbling to
receive,” Kennedy said. “It is quite an
honor to be recognized this way by
my students for something that I
am so passionate about.”
Since joining the faculty in 2002,
Kennedy has been involved in
education at all levels of the medical
school, from presenting lectures to
mentoring students and residents in
clinics and hospitals.
Calendar women of distinction –
Marty McLaughlin is featured in
the University of
Kansas Women
of Distinction
2014-15 calendar.
The calendar’s
27 women were
selected for their
outstanding
McLaughlin
contributions to
ADVANCES
is a bi-weekly publication produced by:
The University of Kansas Hospital
Corporate Communications
2330 Shawnee Mission Pkwy., Suite 303
Westwood, KS 66205
Send story ideas to Advances@kumc.edu.
the university and community.
McLaughlin is executive director
of the University of Kansas Medical
Center’s Office of Academic Affairs
and Graduate Studies.
Since 2009, she also has been
instrumental in building the medical
center’s Women in Medicine and
Science (WIMS) organization
through strategic planning guidance
and behind-the-scenes work. WIMS is
now recognized by the Association of
American Medical Colleges as one of
the most robust organizations among
academic healthcare institutions.
Wellness role model – The
University of Kansas Medical Center
is launching an employee wellness
initiative called
A Healthy U. For
inspiration the
medical center
turned to one of
its own: Shane
Minsey, an AV
classroom support
Minsey
specialist.
He explains how he lost 120
pounds back in 2008 – and how
he has managed to keep it off ever
since. He started by eliminating
soda and simple carbohydrates
at night. He rode the stationary
bike. Within six months he shed 40
pounds; after 18 months he was 100
pounds lighter.
Just as important, Minsey learned
to find balance. He has since traded
in excessive hours at the gym for
simple walking; he also takes fiveminute breaks at work to climb stairs.
“It can be easy to create obsessions and overdo it,” he said. “I had to
remind myself I wasn’t training for
the Olympics – I was training for a
healthy lifestyle.”
He also lives by the 80/20 rule:
“I eat 80 percent healthy and allow
20 percent indulgence, like a little
dessert every day.” Bob Page, President and CEO
The University of Kansas Hospital
Doug Girod, MD, Executive Vice Chancellor
University of Kansas Medical Center
Kirk Benson, MD, President
The University of Kansas Physicians
Staff:
Mike Glynn, Editor
Kirk Buster, Graphic Designer
New Physicians
Our People
Amanda Bruce, PhD
Pediatric Behavioral/
Psychiatry/Growth
Elizabeth
Friedman, MD
Pathology
Kelli Krase, MD
Obstetrics and
Gynecology
Danielle Pellow, MD
Internal Medicine/
Hospitalist
Lee Rosterman, DO
Neurology
Onalisa Winblad, MD
Breast Radiology
Advanced, Accurate
Breast Imaging
Nationally recognized breast radiologists
with the most experience in Kansas City
Specially trained mammographers who make
your screening quick and comfortable
2D and 3D digital screening mammography
• Higher quality images
• 28%moreaccuratethanfilmin
premenopausal patients and those
with dense breast tissue
ABUS, or automated breast ultrasound
• 60% more successful in detecting cancer in
dense breast tissue than mammography alone
Convenient locations
Westwood • Overland Park • Shawnee
Call for an appointment and directions: 913-588-1227
kumed.com/breastimaging
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