L`Officiel - Jalou Media Group

MEDIA KIT
2015
RUSSIA
They say that a year in Russia is equal to three, since
everything changes so quickly. This is true enough in relation to the Russian edition of the Paris cult magazine:
within a relatively brief spell of time L’Officiel has been
launched in Russia for the third time. Presently by a serious publisher who decided to invigorate the project by
inviting an ambitious — in good sense of a word — team
headed by Ksenia Sobchak. Ksenia made it clear in her
previous magazine that she is capable of making her publications smashing, dynamic, modern and exciting. For
L’Officiel Russian version she sets forth other tasks — offer
readers and advertisement market some sort of “neoclassics of fashion”, based on the classic fashion magazine
DNA, using the best elements from French and Italian
“branches”.
You stick to traditions but give a modern charm to the
most typical genres of a fashion magazine. To achieve
the goal it is planned to lay a stress on large-scale fashion photographs and big texts. The BEAUTY section, so
important in a female magazine, will be made more vivid
and colorful. Art and fashion news will be presented in a
brighter way, more elegant and easier to grasp. Fashion
relations with art and its inclusion into a wider cultural
context make another strong point
L’ O F F I C I E L
TALENT S
Команда L’Officiel Россия
Ksenia Sobchak
EDITOR IN CHIEF
Eduard Dorozhkine
Andrey Artiomov
Dasha Anichkina
EDITOR AT LARGE
CREATIVE DIRECTOR
FASHION DIRECTOR
L’ O F F I C I E L
L 15085 - 1 - F: 10,00 € - RD
N.1 avril-mai-juin 2012 - wiTh engliSh TexT
www.lofficielarT.com
MoNUMENTA(L)
BUREN PAR TAYOU
l ’ inTégrale de
ThOmAs rUFF à munich
PALAIS DE TØKYØ
le grand Souffle
MEXICO CALLING PAR
sTEFaN BRÜGGEMaNN
Tom SachS
miSSion marS
LES MODERNES REBELLES
IRANIENNES DE
Shirin Aliabadi
excluSif
ErwIN wUrM
en mode
“one-minuTe SculpTure”
1921
1930
1940
1950
1960
L’Officiel has been present from the first
moments of this revolution in genre and has
established itself throughout the decades as
one of the leading magazines of its sector.
this virtuous «cultural exception» of luxury
orchestrated by some powerful French people
which today and, more than ever are incredible assets of international success.
Created in 1921, L’Officiel is one of the oldest magazines in the Fashion world. A status
as much as a privilege, which now places
the title amongst the most influential in the
world. Not satisfied with offering just legitimacy, its fine art of longevity is mainly due
to the remarkable capacity that L’Officiel has
to Accompany, Inform and Disseminate a
certain idea of «French» style, which for decades has become a dream machine as well as
a recognized brand worldwide.
So now, more than ever, L’Officiel stands
tall and is evolving as one of the flagships of
this success and of the future of this famous
«French Style.”
Paris has always been the epicentre of the
fashion galaxy — «Made in France», a mixture of know-how and making it known and
–
When launched, L’Officiel de la Mode et de
la Couture de Paris moved to the heart of the
new galaxy of luxury goods and fashion. The
reviews of fashion collections, the pertinent eye and stylized signatures, participated
in the birth of haute couture and the rise of
the first wave of big fashion houses. L’Officiel magazine quickly became the essential
1970
1980
1990
vehicle where paths cross among a public of
the elite, celebrities and the rich and famous.
Taken over by Georges Jalou, former typesetter and visionary in the press world, L’Officiel continued to build its reputation in the
50-60’s, as a modern magazine, enjoying the
worldwide success of the greatest names in
couture, such as Christian Dior and Yves
Saint Laurent.
In the 70s and 80s, the title became a
«premium consumer» together with Readyto-wear and a new style of creators. As a
forerunner, L’Officiel exposed in each of its
issues, talents like Claude Montana, Thierry
Mugler, Christian Lacroix and and Jean-Paul
Gauthier.
1996
L’OPTIMUM
1997
JALOUSE
1999
LA REVUE
DES MONTRES
1999
L’OFFICIEL
2003
CHINA
1000 MODÈLES
2005
L’OFFICIEL
VOYAGE
2005
L’OFFICIEL
HOMMES
2012
L’OFFICIEL
ART
IN THE 90S, UNDER THE LEADERSHIP OF LAURENT JALOU AND MARIE-JOSÉ SUSSKINDJALOU, SON AND DAUGHTER OF GEORGES, THE COMPANY TURNED INTO A POWERHOUSE
PUBLISHING GROUP LES EDITIONS JALOU. IN THE 2000S, LES EDITIONS JALOU LOOKED TO
THE FUTURE AND INTERNATIONALLY. THE ARRIVAL TO MANAGEMENT POSITIONS OF THE
THIRD GENERATION JALOU MEMBERS: VANESSA AND RONALD BELLUGEON, JENNIFER
EYMÈRE, AND BENJAMIN EYMÈRE DYNAMIC GROUP GENERAL DIRECTOR, 33, FORMER
LAWYER IN PARIS AND NEW YORK. TRUE TO TOP QUALITY DNA AND AT THE SAME TIME, AS
OTHER GROUPS OF LUXURY AND FASHION BECOME GLOBAL GIANTS, L’OFFICIEL SPREADS
OUT AROUND THE GLOBE THROUGH SUBSIDIARIES, LICENSES AND JOINT VENTURES.
L’ O F F I C I E L
L’ O F F I C I E L
6
7
EUROPE/RUSSIA
• Germany (L’Officiel, L'Officiel Hommes)
• Greece (L'Officiel, L’Officiel Hommes)
• Italy (L'Officiel, L'Officiel Hommes)
• Latvia (L'Officiel)
• Lithuania (L'Officiel)
• Netherlands (L'Officiel, L'Officiel Hommes)
• Portugal (L’Officiel) MARCH 2015
• Russia (L'Officiel)
• Spain (L’Officiel) MARCH 2015
• Switzerland (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Ukraine (L'Officiel, L'Officiel Hommes)
MIDDLE EAST/AFRICA
• Angola (L’Officiel) MARCH 2015
• Lebanon (L'Officiel, L'Officiel Hommes)
• Middle East (L'Officiel, L'Officiel Hommes, L’Officiel Art)
• Morocco (L'Officiel, L'Officiel Hommes)
• Turkey (L'Officiel, L'Officiel Hommes)
ASIA / PACIFIC
• Australia & New Zealand (L’Officiel)
• Azerbaijan (L'Officiel)
• Central Asia (L'Officiel)
• China (L'Officiel, L'Officiel Hommes, L'Officiel Art)
• South Korea (L'Officiel Hommes)
• India (L'Officiel)
• Indonesia (L'Officiel)
• Malaysia (L’Officiel) SEPTEMBER 2015
• Philippines (L’Officiel) APRIL 2014
• Singapore (L'Officiel, L'Officiel Hommes)
• Thailand (L'Officiel, L'Officiel Hommes, L'Optimum, L’Officiel Art)
• Vietnam (L’Officiel) JULY 2014
CENTRAL AND SOUTH AMERICA
• Brazil (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Mexico (L'Officiel)
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L’OFFICIEL
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L’OFFICIEL
Indonesia
L’OFFICIEL
Italy
WILL FERRELL LEBRON JAMES BJARNE MELGAARD
MATTHIAS LILIENTHAL TOMI UNGERER STEFAN SAGMEISTER
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N° 7 - APRIL 2014 - WWW.LOPTIMUMTHAILAND.COM
NO.82
РоссиЯ
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Central Asia
C LE M E N S
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本刊邮发代号：28-426
国内统一刊号：CN52-1010/I
国际标准刊号：ISSN1002-686X
RMB ¥20
HKD $30
www.lofficielart.cn
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L’ O F F I C I E L
13
THE ISSUES AT STAKE
L’Officiel, is adding NEW
DYNAMICS and a STRONG CONCEPT
to its «fashion & luxury»
application.
COMPETITION SHIFTS IN
READERSHIP, ADVERTISING
CHALLENGES AND THE PRESS
ENVIRONMENT ARE GOING
THROUGH PROFOUND
CHANGES.
L’OFFICIEL RUSSIA IS A FEMALE
MAGAZINE BASED ONLY ON
THE CONCEPT OF «FASHION &
LUXURY» ISN’T ENOUGH TO
ATTRACT READERS.
L’Officiel provides a CLEAR
EDITORIAL LINE to which its
targeted profile reader yearns to
and/or identify with.
L’Officiel, FEMININE PREMIUM , is
still an «ad-liking» aficionado
and considers advertisers as
AUTHENTIC PARTNERS AND CONTENT
PROVIDERS .
L’ O F F I C I E L
L’ O F F I C I E L
14
15
THE NEW
ELITE
SHE IS
A REAL WOMAN,
MODERN,
INFLUENTIAL AND CHIC.
SHE ISN’T
A FANTASY IMAGE OF A WOMAN IN THE FASHION WORLD
WHO DOESN’T HAVE A FOOT IN THE REAL WORLD.
L’ O F F I C I E L
17
THE TARGET
THE TARGET
BETWEEN 25 AND 50 YEARS OLD
A NEW WOMAN OF THE WORLD
AGE CLASSES ARE MORE AND MORE DECATEGORIZED. To be 20 in
A woman who lives a very UNINHIBITED LIFE , the culture of the mundane and the
festive. A culture that doesn’t include only the idleness of yesterdays “happy few”, but
is like a new form of activism. Her way of life also mixes with that of the network of
entertainment. It’s within this framework that she exposes her elegance and reinforces her
style in the world of fashion, watchmaking and jewellery. She ticks all the boxes on the
social events calendar: Roland-Garros, Cannes Festival, Venice Biennale, Art Basel, fashion
weeks, etc
2014, doesn’t necessarily mean you are young and to be 50, just doesn’t mean that you
are out-of-the-loop. While the “L’Officiel woman” between 25 and 50 cultivates personal
balance and professional success with all the codes and choice that go with it.
A STRONG BUYING POWER
With her financial independence, she belongs to or leans towards the
NEW INFLUENTIAL CIRCLES . For her, wealth and success are virtues and not to be
considered a complex.
A TASTE FOR FASHION AND STYLE
Beyond her taste and real passion for fashion, she is a woman who lives an
AUTHENTIC LIFESTYLE . She loves: fashion, society events, decoration, design,
architecture, art in all its forms, well-being, nouvelle cuisine, travelling.
BRANDS ARE A CULTURE
A woman who possesses a true « SHOPPING CULTURE », she knows and uses the
brands, admitting that they are an integral part of contempory culture.
Knowing, choosing and selecting fashion and luxury houses is for the “L’Officiel woman”
what the art of wine is for a man. An outward sign of elegance, of how to live, of culture and
where to stand, to distinguish or to be unique in the world.
CONNECTED AND INTERNATIONAL
AN ACTIVE WOMAN, FOR WHOM, “THE SKY’S THE LIMIT” Either by
pleasure or by obligation, she is an activist when it comes to travelling and networking.
She loves: the palaces, the big jet-set cities (Ibiza, Gstaad), the capitals (Paris, New York,
Londres) and the new destinations “to see and be seen”.
EUROPEAN CHIC
Rather than being reduced to mere urbanity, she is first and foremost a European.
A dimension that gives her an opening and exposure to culture in the world and in its time.
SHE EXPORTS STYLE ACROSS THE GLOBE .
SOPHISTICATED WITHOUT BEING SNOBBISH
She is not locked in the shackles of fashion but affirms her relationship to elegance
in a CLEVER MIX BETWEEN TRADITION AND MODERNISM, CHIC
AND ON–THE-EDGE . Less attracted to fashion as a fantasy but more so towards an
informed, inspired, timely and realistic style concept.
L’ O F F I C I E L
L’ O F F I C I E L
18
19
# 137| Октябрь 2014
Декабрь 2013 - Январь 2014
Октябрь 2014
DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIE
DE LA COUTURE ET DE LA MODE DE PARIS EN RUSSIE
DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIE
ГОРОСКОП
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DE LA COUTURE ET DE LA MODE DE PARIS EN RUSSIE
# 133| Май 2014
# 138| Ноябрь 2014
Ноябрь 2014
РОССИЯ
9/18/14 11:03 PM
РОССИЯ
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официальное
БОЛЬШИЕ
60-е,
ВПЕРЕД!
LIGHTNESS
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VALUES
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DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIE
Март 2014
АRT
МАДС МИККЕЛЬСЕН:
«ВСЕ МОГУТ
УВИДЕТЬ КРАСИВОЕ
В УЖАСНОМ»
МОДА КАК
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DE LA COUTURE ET DA LA MODE DE PARIS EN RUSSIE
МЭТТЬЮ МАККОНАХИ
ДЕЛЬФИНА ДЕЛЕТТРЕ
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И АМЕРИКА
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DESIRABILITY
Balancing the mix “fashion/people” with an up-market approach, the new L’Officiel targets a resolutely
entertaining magazine. An assumed lightness that
does not exclude relevance and promises its readers a
positive environment, a true antidepressor to respond
to anxiety-provoking news.
ЦВЕТЫ
ЖИЗНИ
МОДА
ИГРА ПО НОВЫМ ПРАВИЛАМ
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ИСТОРИЯ
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Becoming the magazine of style for the new
elite, the new L’Officiel uninhibits the values
of success in a world that personifies luxury,
rarity, preciousness, elegance and dreams.
DI GITA L
EXPERTISE
MEMBERSHIP
OF A FASHION «SELECTOR»
THE HIGH DEMANDS OF
A BRAND CULTURE
TO A COMMUNITY
The new L’Officiel satisfies the specific rule of
“initiation/confirmation”. Whether she dreams of, or
is as she is, or she discovers the codes or it comforts
her status, the reader includes a stylish community
and far from being divided, brings together readers
with similar aspirations. A community embodied in
the magazine and its development (internet, mobile,
social, events, special editions :
Due to its strategic bias in favour of a style «selector»,
which brings together chic and trendy, tradition and
modernity, L’Officiel wants to be the new unavoidable
prism of style for classy women who dream of being
fashionable and fashionable women who want to
be chic. It ensures clear ideas and readable paths to
follow, a real « how-to-wear» to adopt contemporary
elegance.
SOCIA L
EVEN TS
L’ O F F I C I E L
L’ O F F I C I E L
20
21
РЕКЛАМНЫЕ РАСЦ Е Н КИ 2015/
ADV ER TISING RAT E S 2015
201 5 D E A D L I NE S
(ЦЕНЫ УК АЗА НЫ Б ЕЗ УЧЕТА НДС /PRIC ES DON’T INC L UDE VAT)
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APRIL
ПОДТВЕРЖДЕНИЕ РАЗМЕЩЕНИЯ /
PLACEMENT CONFIRMATION
JANUARY 19 2015
TH
FEBRUARY 19TH 2015
КРАЙНИЙ СРОК ПОДАЧИ
МАТЕРИАЛОВ / MATERIALS DEADLINE
JANUARY 26 2015
TH
FEBRUARY 26TH 2015
MAY
MARCH 19TH 2015
MARCH 26TH 2015
JUNE-JULY
APRIL 20TH 2015
MAY 27TH 2015
AUGUST
JUNE 24TH 2015
JUNE 30TH 2015
SEPTEMBER
JULY 24TH 2015
JULY 29TH 2015
OCTOBER
AUGUST 24TH 2015
AUGUST 28TH 2015
NOVEMBER
DECEMBER-JANUARY
SEPTEMBER 24TH 2015
OCTOBER 23RD 2015
SEPTEMBER 29TH 2015
OCTOBER 29TH 2015
ПОЗИЦИЯ И ОБЪЕМ /
POSITION AND VOLUME
СТОИМОСТЬ (В РУБЛЯХ) /
PRICES IN RUB
GF 4 ПОЛОСЫ/GATEFOLD 4-PAGE
2 500 000
GF 2 ПОЛОСЫ/GATEFOLD 2-PAGE
1 950 000
1-Й РАЗВОРОТ /1ST SPREAD
1 850 000
2-Й РАЗВОРОТ /2ND SPREAD
1 750 000
3-Й РАЗВОРОТ /3RD SPREAD
1 550 000
4-Й РАЗВОРОТ /4TH SPREAD
1 450 000
5-Й РАЗВОРОТ /5TH SPREAD
1 250 000
6-Й РАЗВОРОТ И ПОСЛЕДУЮЩИЕ В ТОННЕЛЕ /6TH SPREAD AND FURTHER IN THE TONNEL
1 100 000
РАЗВОРОТ /SPREAD
1 100 000
4-Я ОБЛОЖКА/ 4TH COVER
1 650 000
3-Я ОБЛОЖКА/ 3RD COVER
680 000
1 ПОЛОСА, ОТКРЫВАЮЩАЯ РУБРИКИ/OPENER PAGE
580 000
1 ПОЛОСА /SINGLE PAGE
550 000
ПРЕМИАЛЬНЫЕ ПОЗИЦИИ/
PREMIUM POSITIONS
ПОЗИЦИЯ И ОБЪЕМ /
POSITION AND VOLUME
СТОИМОСТЬ (В РУБЛЯХ) /
PRICES IN RUB
1 TOC СОДЕРЖАНИЕ/1 TOC CONTENTS
760 000
2 TOC СОДЕРЖАНИЕ/2 TOC CONTENTS
760 000
3 TOC МАСТХЭД/3 TOC MASTHEAD
740 000
4 TOC МАСТХЭД/4 TOC MASTHEAD
740 000
5 TOC ПИСЬМО РЕДАКТОРА/5 TOC EDITOR’S LETTER
780 000
1 ПОЛОСА В ПЕРВОЙ ТРЕТИ ЖУРНАЛА /SINGLE PAGE IN 1ST THIRD OF THE MAGAZINE
600 000
L’ O F F I C I E L
L’ O F F I C I E L
22
23
РЕКЛАМНЫЕ РАСЦ Е Н КИ 2015/
ADV ER TISING RAT E S 2015
201 5 D E A D L I NE S
(ЦЕНЫ УК АЗА НЫ Б ЕЗ УЧЁТА НДС /PRIC ES DON’T INC L UDE VAT)
НОМЕР /
ISSUE
MARCH
APRIL
КРАИНИЙ СРОК
ПОДТВЕРЖДЕНИЯ РЕКЛАМЫ/
DEADLINE OF THE ADVERTISING
CONFIRMATION
КРАЙНИЙ СРОК СДАЧИ
РЕКЛАМНЫХ МАКЕТОВ/
DEADLINE OF THE ADVERTISING LAYOUT SUBMISSION
12 JANUARY 2015
23 JANUARY 2015
16 FEBRUARY 2015
27 FEBRUARY 2015
ТИРАЖ В ПРОДАЖЕ/
CIRCULATION ON SALE
27 FEBRUARY 2015
25 MARCH 2015
MAY
09 MARCH 2015
20 MARCH 2015
22 APRIL 2015
JUNE-JULY
13 APRIL 2015
24 APRIL 2015
22 MAY 2015
AUGUST
08 JUNE 2015
19 JUNE 2015
24 JULY 2015
SEPTEMBER
OCTOBER
13 JULY 2015
24 JULY 2015
24 AUGUST 2015
31 AUGUST 2015
21 AUGUST 2015
25 SEPTEMBER 2015
NOVEMBER
07 SEPTEMBER 2015
18 SEPTEMBER 2015
16 OCTOBER 2015
DECEMBER-JANUARY
12 OCTOBER 2015
23 OCTOBER 2015
20 NOVEMBER 2015
ПОЗИЦИЯ И ОБЪЕМ /
POSITION AND VOLUME
СТОИМОСТЬ (В ЕВРО)/
PRICES IN EURO
GF 4 ПОЛОСЫ/GATEFOLD 4-PAGE
60 000
GF 2 ПОЛОСЫ/GATEFOLD 2-PAGE
46 500
1-Й РАЗВОРОТ /1ST SPREAD
44 000
2-Й РАЗВОРОТ /2ND SPREAD
41 500
3-Й РАЗВОРОТ /3RD SPREAD
37 000
4-Й РАЗВОРОТ /4TH SPREAD
35 000
5-Й РАЗВОРОТ /5TH SPREAD
30 000
6-Й РАЗВОРОТ И ПОСЛЕДУЮЩИЕ В ТОННЕЛЕ /6TH SPREAD AND FURTHER IN THE TONNEL
26 000
РАЗВОРОТ /SPREAD
26 000
4-Я ОБЛОЖКА/ 4TH COVER
40 000
3-Я ОБЛОЖКА/ 3RD COVER
16 000
1 ПОЛОСА, ОТКРЫВАЮЩАЯ РУБРИКИ/OPENER PAGE
14 000
1 ПОЛОСА /SINGLE PAGE
13 000
ПРЕМИАЛЬНЫЕ ПОЗИЦИИ/
PREMIUM POSITIONS
ПОЗИЦИЯ И ОБЪЕМ /
POSITION AND VOLUME
СТОИМОСТЬ (В ЕВРО)/
PRICES IN EURO
1 TOC СОДЕРЖАНИЕ/1 TOC CONTENTS
18 000
2 TOC СОДЕРЖАНИЕ/2 TOC CONTENTS
18 000
3 TOC МАСТХЭД/3 TOC MASTHEAD
17 500
4 TOC МАСТХЭД/4 TOC MASTHEAD
17 500
5 TOC ПИСЬМО РЕДАКТОРА/5 TOC EDITOR’S LETTER
18 500
1 ПОЛОСА В ПЕРВОЙ ТРЕТИ ЖУРНАЛА /SINGLE PAGE IN 1ST THIRD OF THE MAGAZINE
14 000
L’ O F F I C I E L
L’ O F F I C I E L
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25
TECHNICAL RE QU IRE M E N T S
1. GENERAL PROVISIONS:
Source materials submitted for publication
in the Periodical are to meet the following
requirements:
They are to comply with the laws of
the Russian Federation, They must be
completely ready for publication and signed
into press by the Client, Their sizes are to fit
the advertising modules below
2. ADVERTISING MODULE
SIZES:
Format as a part of page
Size in millimeters (widt h/heig ht)
(after trimming) 1/1 220/285
3. GENERAL REQUIREMENTS
ON FILES:
We accept files created in the following
applications:
• 4 Adobe InDesign,
• 4 Adobe Photoshop,
• 4 Adobe Illustrator
The files created in Adobe illustrator should
not contain any raster images, vector objects
only! Vector and raster images must be
united only in InDesign as separate files.
NOTE: Files created in other applications
are accepted ONLY in the .tif or raster .eps.
format ARE NOT ACCEPTED!
• File names must not contain punctuation
marks, symbols, spaces, or Cyrillic symbols.
• File names are to have a reference to the
advertiser. No files containing numerals
only or abstract names are accepted. A file
name is to be followed by a period and file
type extensions (.eps, .tif or other).
Example: AST_BRAND_01.eps
The color model of all illustrations is
CMYK. See Item 4.2
4. REQUIREMENTS ON
MAKE-UP FILES:
We accept only files created on the Apple
Macintosh platform (Adobe InDesign
application) containing illustrations
created in the applications Illustrator® and
PhotoShop®.
Make-up files must be accompanied by all
fonts used and illustrations, to be placed in
separate folders. Page size in the document
should be identical to the trimmed format of
the publication. The bleed should be equal
5 mm.
Any significant elements of the make-up
should not be closer than 5 mm to the trim
line and 10 mm to the spine line. Otherwise,
these elements are likely to be trimmed or be
folded at the spine.
Do not use font sizes smaller than 6 points
L’ O F F I C I E L
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for four-color reverse texts. Black is Black
(K100) only. The minimum width of fourcolor lines is at least 1 pt.
Large black areas must be black composites
of C-60%, M-40%, Y-40%, and K-100%.
Overprint is only allowed for special projects
to identify varnish, die-cut, embossing,
relief, and so on. In all other cases, no
special overprint setting (even on black)
should be used.
Files should not contain blank pages or
extra information (unused styles, elements
beyond document margins, and so on). All
unused colors are to be removed from the
document, and the remaining ones are to
be separated in the CMYK color model. No
colors should have names identical to basic
colors used in standard palettes.
All images used in graphic boxes must be on
the 100% scale.
Resolution of all raster images must be 300
dpi (for block) and 350 dpi (for cover).
All files should finally be checked in
FLIGHTCHECK according to all parameters
(including trapping).
4.2 REQUIREMENTS ON
RASTER (BITMAP) IMAGES:
Files of the raster images submitted are to be
saved in the TIF or EPS format.
Color profile should be embedded.
We recommend to use profile to block
the magazine: ISOcoated_v2_300_eci.icc
Total Ink Limit 300%, for the cover of the
magazine ISOcoated_v2_eci.icc
NOTE: If the color separation requirements
are not kept, the Publishers reserve the right
to make required changes in the files
to have a normal printing process, and will
accept no liability for the accuracy of the
Client’s advertisement color reproduction.
For saving EPS files, do not use the
functions:
• Include Halftone Screen,
• Include Transfer Function,
• PostScript Color Managment.
4.3 REQUIREMENTS ON
VECTOR IMAGES:
Before work begins to create an illustration
in the Adobe Illustrator application, the
Document
Raster Effect Settings are to be set to “High”
(300 dpi).
Vector images are images created and edited
in Adobe Illustrator application (.eps or .ai
format). Color model for these images is
CMYK. Vector images should not contain:
• Any overprints (especially on White),
• Any unused colors (swatches) or nonCMYK colors,
• Any raster elements. (Raster and vector
elements may be united only in InDesign
application),
• Any fonts (all fonts should be converted to
curves using mode CREATE OUTLINES),
• Large black areas must be black composites
of C-60%, M-40%, Y-40%, and K-100%.
5. COLOR PROOF:
Color proof must imitate the color profile
embedded in the file (see Section 4.2) and
must contain name of this profile and
control scale UGRA/FOGRA with 46 fields.
The size of color proof must be 100% of the
print size.
Color proof should be made from the file
given.We must obtain the color proofs
affirmed by customers simultaneously
together with the files.
We can guarantee the best color
correspondence of file and printing
only using the color proofs made on our
equipment.
6. MEDIA:
You can choose to publish their advertising
models to our FTP server. In the folder
advertising_L’OFFICIEL.
ftp://109.188.89.216
User: officiel
pwd: Lfyyst77
Tell letter laid out an advertising layout.
You can use file sharing.
7. RECOMMENDATIONS:
For spread images, we recommend to
expand the illustration 4 mm to either side
from thespine (a total of 8 mm, see figure).
Otherwise, loss or distortion of significant
image elements or their visual distortion in
the ready-glued magazine is possible.
CONTACTS
NATALIA GANDURINA
Publisher
gandurina.natalia@lejr.ru
VLADIMIR POMUKCHINSKY
Commerclal Director
pomukchinsky@lejr.ru
KARINA BUSHMINA
Advertising Department
bushmina@lejr.ru
ELENA TURYKINA
Advertising Department
turykina@lejr.ru
RUSSIA MOSCOW
ULITSA BOLSHAYA DMITROVKA 32/4,
125 009
PHONE 8 (499) 518 66 33
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