L`Officiel - Jalou Media Group

MEDIA KIT
TÜRKİYE
2016
Türkİye
O M M E D YA
TÜRKİYE
O M M E D YA
M ANIFESTO
Viral Luxury
N° 37
Eylül 2015
Lindsay
Ellingson
Telling stories about luxury, representing it and
exposing it to the limelight, neither starts nor stops
with glossy magazines alone.
new york’ta
yenİ sezon
başk adır
In a global approach, L’Officiel brings together the
intelligent, the artistic and the commercial at the
service of the new luxury culture.
Parsons’da bir Türk
geleceğİn moda
tasarımcıları
ONA EMANET
Bahar temizliği
yazı lekesİz
atlatIN
Sonbahar-Kış
aLIŞVERİŞ
LİSTENİZ HAZIR MI?
GENÇLEŞEN TASARIMLARI TAKİPTEYİZ
moda y&z
kuşağının
L’Officiel accompanies and extends luxury in all
its dimensions (fashion, art, travel, femininity and
masculinity...) and all mediums including print
magazines (L’Officiel Art, L’Officiel Voyage, L’Officiel
Hommes, L’Officiel Guide), supplements (L’Officiel
Wedding, L’Officiel Enfant, L’Officiel Fashion Week,
L’Officiel Accessories...), web (www.lofficiel.com.tr),
social media and events.
In 2015, luxury is no longer a cold monster locked in
an ivory tower. Today, it is a way of seeing the world—
an experience as much as a mode of expression.
Luxury is a feeling.
dİLİnden anlıyor
3
L 15085 - 1 - F: 10,00 € - RD
O M M E D YA
N.1 avril-mai-juin 2012 - wiTh engliSh TexT
www.lofficielarT.com
MoNUMENTA(L)
BUREN PAR TAYOU
l ’ inTégrale de
ThOmAs rUFF à munich
PALAIS DE TØKYØ
le grand Souffle
MEXICO CALLING PAR
sTEFaN BRÜGGEMaNN
Tom SachS
miSSion marS
LES MODERNES REBELLES
IRANIENNES DE
Shirin Aliabadi
excluSif
ErwIN wUrM
en mode
“one-minuTe SculpTure”
1921
1930
1940
Luxury and fashion are French inventions
from the 1920s. L’Officiel was present in those
first moments, establishing itself as a leading
authority.
Created in 1921, L’Officiel is one of the
oldest magazines in fashion. A status as
much as a privilege, the magazine’s longevity
and legitimacy places it amongst the most
influential in the world. The je ne sais quoi of
French style itself has become a recognised
global brand over the decades. It is an asset of
international luxury, with Paris the epicentre
of the fashion industry.
When launched, L’Officiel de la Mode et dela
Couture de Paris was immediately at the heart
of luxury and fashion, participating in the
birth of haute couture and the rise of the first
wave of big fashion houses.
1950
1960
Taken over by Georges Jalou, a former
typesetter and media visionary, L’Officiel
continued to build its reputation in the 50s and
60s, celebrating the greatest names in couture,
Christian Dior and Yves Saint Laurent.
In the 70s and 80s, the title embraced
a new style of creator, talents like Claude
Montana, Thierry Mugler, Christian Lacroix
and Jean-Paul Gaultier.
In the 90s, under the leadership of Georges’
progeny, Laurent Jalou and Marie-José
Susskind-Jalou, the magazine spawned a
powerhouse publishing group, Les Editions
Jalou, diversifying the L’Officiel brand in
response to increasingly demanding and
focused consumption sociology: L’Optimum
(men’s mothly), Jalouse (young women), La
Revue des Montres (watchmaking monthly),
4
1970
1980
1990
1996
L’OPTIMUM
1997
JALOUSE
1999
LA REVUE
DES MONTRES
1999
L’OFFICIEL
2003
CHINA
1000 MODÈLES
2005
L’OFFICIEL
VOYAGE
L’Officiel Hommes (men’s quarterly), L’Officiel
1000 Modèles (collections), L’Officiel Voyage
(travel) and L’Officiel Art.
In the 2000s, under third-generation Jalou
family management, Les Editions Jalou looked
to the future, expanding internationally
through subsidiaries, licenses and joint
ventures.
In 2014, true to top quality DNA, Les
Editions Jalou became Jalou Media Group,
taking on the form and organization of a
media agency.
Today, 46 editions of L’Officiel and L’Officiel
Hommes are distributed in 24 countries
including Turkey, Russia, Germany, Italy,
the Netherlands, Morocco, Brazil, India and
China.
IN 2012 L’OFFICIEL HERITAGE AND SOPHISTICATION WERE BROUGHT
TO THE TURKISH PUBLISHING INDUSTRY WITH L’OFFICIEL TÜRKİYE.
A TITLE FINELY TUNED TO THE LOCAL AND GLOBAL LUXURY
MARKET. SINCE THEN L’OFFICIEL TÜRKİYE WORKS HAND IN
HAND WITH THE BRANDS AS LOYAL PARTNERS IN THE CREATION
OF CONTENT, YET KEEPING TRUE TO THE REQUIREMENTS AND
THE EXPERTISE THAT HAS MADE IT ONE OF THE MOST RESPECTED
FASHION AND LUXURY MAGAZINES.
5
2005
L’OFFICIEL
HOMMES
2012
L’OFFICIEL
ART
O M M E D YA
O M M E D YA
L’Officiel Türkiye
TITLES &
SU PPLEM ENTS
Türkiye
TÜRKİYE
Türkiye
TÜRKİYE
TÜRKİYE
DAILY LUXURY
L’Officiel Türkiye interprets luxury not just as a dream that
must be achieved but as part of daily life. While reflecting
global environment and news, it also functions as a platform
converging local demands and styles. A fashion magazine where
fashion meets art, east meets west.
Sayı 7
Sonbahar 2015
N° 28
Aralık 2014
FA S H I O N W E E K
150 Hediye
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12’ye 5 kala
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YILA HAZIRLANIN
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INSIDE
New trend codes, trendsetters, arts and culture, emerging
and iconic names, 100% up to date news, interviews,
shopping, style tips...
State of the art craftsmanship, finest jewels and watches...
New products and trends in the beauty world,
expert suggestions...
Non conventional, luxurious, undiscovered getaways...
An eye on the most chatted about and exclusive events...
11/25/14 6:16 PM
BURBERRY
1
L’OFFICIEL Fashion Week
HAZİRAN 2015 / L’OFFICIEL DERGİSİNİN ÜCRETSİZ EKİDİR
Wedding
N° 38
Ekim 2015
Kusursuz
detaylar
aksesuar
mücevher
saat
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en cool gelİnler
Unutulmaz bir düğün için
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FFICIEL 1000 Model
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accessorıes
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1000 MODÈLES HAUTE COUTURE
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GUIDE
EUROPE/RUSSIA
• Germany (L’Officiel, L'Officiel Hommes)
• Greece (L'Officiel, L’Officiel Hommes)
• Italy (L'Officiel, L'Officiel Hommes)
• Latvia (L'Officiel)
• Lithuania (L'Officiel)
• Netherlands (L'Officiel, L'Officiel Hommes)
• Russia (L'Officiel)
• Spain (L’Officiel) march 2015
• Switzerland (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Ukraine (L'Officiel, L'Officiel Hommes)
MIDDLE EAST/AFRICA
• Lebanon (L'Officiel, L'Officiel Hommes)
• Middle East (L'Officiel, L'Officiel Hommes, L’Officiel Art)
• Morocco (L'Officiel, L'Officiel Hommes)
• Turkey (L'Officiel, L'Officiel Hommes)
ASIA / PACIFIC
• Australia & New Zealand (L’Officiel)
• Azerbaijan (L'Officiel)
• China (L'Officiel, L'Officiel Hommes, L'Officiel Art)
• South Korea (L'Officiel Hommes)
• India (L'Officiel)
• Indonesia (L'Officiel)
• Japan (L’Officiel) september 2015
• Kazakhstan (L’Officiel) april 2015
• Malaysia (L’Officiel) september 2015
• Philippines (L’Officiel) APRIL 2014
• Singapore (L'Officiel, L'Officiel Hommes)
• Thailand (L'Officiel, L'Officiel Hommes, L'Optimum, L’Officiel Art)
• Vietnam (L’Officiel) JULY 2014
central and SOUTH AMERICA
• Brazil (L'Officiel, L'Officiel Hommes, L’Officiel Voyage)
• Mexico (L'Officiel)
I NTER NATI ONAL ED ITI ONS
A KEY STRATEGY
JMG is active throughout the world with 50 titles
and continues its expotential growth in mature markets.
JALOU MEDIA GROUP
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本刊邮发代号：28-426
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Hollanda
画廊主的前世今生
How Did They Become Gallerists
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3/28/14 16:53
L’ O P T I M U M
Tayland
L’O fficiel H O MME S
İtalya
INTERNATIONAL
INTERNATIONAL
10
11
L ’ O fficiel A R T
Çin
L ’ O fficiel A R T
Ortadoğu
O M M E D YA
JOIN THE
FRONT
ROW
13
L’Officiel is
MEDIA & PUBLISHING ARE
EXPERIENCING PROFOUND
CHANGE. TODAY, A WOMEN’S
MAGAZINE BASED ON THE
CONCEPT OF FASHION & LUXURY
ALONE ISN’T ENOUGH.
14
adding
new dynamics and a strong
concept to its fashion & luxury
application.
L’Officiel provides a clear
edıtorıal lıne to connect with the
luxury consumer and to involve
advertisers as authentıc partners
and content provıders.
15
THE NEW
ELIT
SHE IS
A REAL WOMAN:
MODERN, INFLUENTIAL, CHIC.
SHE ISN’T
A FASHION WORLD FANTASY WHO DOESN’T HAVE A
FOOT IN THE REAL WORLD.
MARTIN PARR X L’OFFICIEL ART
JALOU MEDIA GROUP
16
17
THE TARGET
30 - 45 YEARS OLD
the target
A NEW WOMAN OF THE WORLD
Age cannot be classified as it once was. To be 20 in 2014, doesn’t signal immaturity,
to be 50 isn’t to be out of touch. An appreciation for intelligent fashion and luxury editorial
transcends generations. In particular, the L’Officiel woman between 30 and 45 is one
who cultivates personal balance and professional success, embracing the reward and
choice that comes with it.
The L’Officiel woman lives an uninhibited life, eschewing the culture of the
mundane in favour of the festive: celebrating, entertaining and being entertained.
Within this framework she expresses her elegance and reinforces her style
in the world of fashion, watchmaking, jewellery and luxury events.
STRONG BUYING POWER
CONNECTED AND INTERNATIONAL
With her financial independence, she belongs to or leans towards many
new influential spheres. For her, wealth and success are virtues.
She is an active woman—for her, the sky’s the limit. Either by pleasure or by obligation,
she is an activist when it comes to travelling and networking. She loves the metropolitan
cities, the jet-set cities (St. Barts, Gstaad), the capitals (Paris, New York, London) and the new
destinations yet to reach the mainstream.
A TASTE FOR FASHION AND STYLE
Beyond her taste for fashion, she is a woman who lives an authentic lifestyle.
She loves culture, events, interiors, design, architecture, wellbeing, cuisine,
travel and art in all its forms.
EUROPEAN CHIC
Rather than being reduced to mere urbanity, she first and foremost adopts a
European sensibility—a dimension that gives her an opening and exposure to culture in the
world at this time. She exports style across the globe.
BRANDS AS CULTURE
She is a woman who possesses true commercial nous, she understands and
uses brands, recognising them as an integral part of contemporary culture. Knowing and
choosing fashion and luxury houses is, for the L’Officiel woman, an outward sign of elegance,
of how to live, of culture and how to be distinguished or to be unique in the world.
18
A SOPHISTICATE, NOT A SNOB
She is not locked in the shackles of fashion but affirms her relationship to elegance in
a clever mix between tradition and modernism, chic and comfort.
Less attracted to fashion as a fantasy, more towards an informed, inspired,
timely and realistic style concept.
19
THE
L’OFFICIEL
WORLD
MARTIN PARR X L’OFFICIEL ART
JALOU MEDIA GROUP
20
Inspiring
Front Row
L’Officiel becomes the magazine of the front row, illuminating,
issue after issue, the universe of modern, luxurious style.
A universe that magnetises female audiences seeking lightness,
elegance and success, anchored in a chic, cool and
contemporary world.
Ultra Fashion
At the Heart OF FASHION
L’Officiel is a flagship international fashion title, one of
the leading exporters of the French touch. It embodies
and exports French chic and now, by extension,
the idea of European elegance.
The Balance
Attractive
Success Culture
In fashion, the front row is the first row facing the runway,
the row of influence, of power, of image, of glamour.
By extension, the front row represents a success culture. L’Officiel
tells the story of this culture in all its dimensions.
Chic & Trendy
Chic fashion is revealed as a trend and trend fashion
is interpreted according to the codes of chic. Creative direction
propose a fashion close to the brands and to the expectations
of its target, with a perfect balance between elegance
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